Visiting Online Stores

The following Table 2 describes the principal features of an effective online store．These features are presented in the approximate order in which customers will encounter them．As you read about the features，refer to the illustration of a full-service online store shown in Figure 2 and Figure 3．Some of the features described in Table 2 are visible on the store's home page．

Continued

Table 2:Online store feature

Figure 2:A full-service online store—Amazon

Figure 3:A full-service online store—Sasa.com

Practical Task

Have a try to shop at Alibaba．The following Web pages are offered for you to do some preparations in advance．

1．Type the URL address http://www.alibaba.com

2．On the home page，select a toys section．

3．View the available toys in this category．

Figure 4:www.alibaba.com