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电子商务英语
1.4.3.1 An E-mail Account

An E-mail Account

E-mail is a very important part of Internet business as we use it to communicate with our customers,suppliers,investors,the media and so on.In fact,it is likely that we will spend more time on e-mail programs than any other area of the Internet.We will therefore need an account that is reliable(sending and receiving messages on time)and convenient to use.

While many ISPs provide effective e-mail services,the e-mail programs that come with online services(companies such as AOL and CompuServe)are generally not very powerful,as they are aimed at consumers,not businesses.It will probably be worth looking at independent e-mail programs,as they offer some of the most comprehensive services.Here are some of them.

Eudora

The most well-known independent e-mail program on the market is Eudora,the granddaddy of e-mail applications.As well as making sure our e-mail messages are sent and received on time,Eudora also offers mail filters,enabling us to set up different mail boxes for different e-mail addresses,a spellchecker and automatic response tools.There is a free,stripped-down version of the program called Eudora Light that can be downloaded from the Eudora site(Figure 3:www.eudora.com).

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Figure 3:www.eudora.com

Powermail

Powermail is one of the few e-mail programs aimed solely at Mac users.It provides a comprehensive and powerful service(Figure 4:www.powermail.com).

Outlook Express

Outlook Express is Microsoft's e-mail program and is,unsurprisingly,one of the most successful out there.The main advantage of this program is that it fits very well with other Microsoft software such as Office and Internet Explorer(Figure 5: www.outlook.com).

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Figure 4:www.powermail.com

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Figure 5:www.outlook.com

Other programs

A full list of every e-mail program is available at Yahoo!Via the following address:

http://dir.yahoo.com/Computers_and_Internet/Software/Internet/E-mail/

Make sure that the program we choose allows us to set up an unlimited number of e-mail addresses.This will ensure that we can create different address to serve different purposes,such as:

Info@mywebsite.com

Sales@mywebsite.com

Myname@mywebsite.com

Practical Task

1.Observe the Web sites mentioned above online.

2.Visit MSN(Figure 6:www.msn.com),one of the best-known Web sites in the world,read the Web pages carefully and then make a list of the new words and check their meanings in the dictionary.

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Figure 6:www.msn.com

3.Learn the steps of applying for an e-mail account in advance according to the instructions given on the Web site.Then apply for one e-mail address in English.

4.When everyone's application of the Hotmail e-mail account is done,make a list of the classmates'e-mail addresses.