全屏显示专题章节

1.1

序
1.2

前　言
1.3

Chapter 1　Internet and World Wide Web
1.3.1

Section A　E-Business Essentials
1.3.1.1

The ABC of Internet and World Wide Web
1.3.2

Section B　Online Reading Material
1.3.2.1

The Internet and Business
1.3.3

Section C　Online Surfing
1.3.3.1

What We Will Need to Get Started
1.3.4

Section D　Supplementary Reading
1.3.4.1

E-English Rules the Waves
1.4

Chapter 2　Electronic Business Basics
1.4.1

Section A　E-Business Essentials
1.4.1.1

Defining E-Business
1.4.2

Section B　Online Reading Material
1.4.2.1

Power at Last
1.4.3

Section C　Online Surfing
1.4.3.1

An E-mail Account
1.4.4

Section D　Supplementary Reading
1.4.4.1

What's the Meaning of@in the E-mail Address
1.5

Chapter 3　Business-to-Business E-Business
1.5.1

Section A　E-Business Essentials
1.5.1.1

Defining Business-to-Business E-Business
1.5.2

Section B　Online Reading Material
1.5.2.1

How Business-to-Business Works
1.5.3

Section C　Online Surfing
1.5.3.1

Search Engines and Directories
1.5.4

Section D　Supplementary Reading
1.5.4.1

Google Is Adding Major Libraries to Its Database
1.6

Chapter 4　Business-to-Consumer E-Business
1.6.1

Section A　E-Business Essentials
1.6.1.1

Defining Business-to-Consumer E-Business
1.6.2

Section B　Online Reading Material
1.6.2.1

Understanding B2C E-Business
1.6.3

Section C　Online Surfing
1.6.3.1

Web Address and Domain Names
1.6.4

Section D　Supplementary Reading
1.6.4.1

From a Librarian to America's Richest Man
1.7

Chapter 5　E-Business Web Site
1.7.1

Section A　E-Business Essentials
1.7.1.1

Reviewing Web Hosting Vocabulary
1.7.2

Section B　Online Reading Material
1.7.2.1

Usability of the E-Business Web Site
1.7.3

Section C　Online Surfing
1.7.3.1

Visiting Online Stores
1.7.4

Section D　Supplementary Reading
1.7.4.1

Big Media，Little Blogosphere
1.8

Chapter 6　Marketing Strategy for E-Business(Ⅰ)
1.8.1

Section A　E-Business Essentials
1.8.1.1

Identifying Marketing Issues
1.8.2

Section B　Online Reading Material
1.8.2.1

E-Marketing Planning
1.8.3

Section C　Online Surfing
1.8.3.1

Online Advertising:Banner Ads
1.8.4

Section D　Supplementary Reading
1.8.4.1

China Promises Internet Bounty
1.9

Chapter 7　Marketing Strategy for E-Business(Ⅱ)
1.9.1

Section A　E-Business Essentials
1.9.1.1

Market Research for E-Business
1.9.2

Section B　Online Reading Material
1.9.2.1

Applying the Marketing Mix to E-Business
1.9.3

Section C　Online Surfing
1.9.3.1

Online Forms
1.9.4

Section D　Supplementary Reading
1.9.4.1

How Auction Sites Work Online
1.10

Chapter 8　Electronic Payments
1.10.1

Section A　E-Business Essentials
1.10.1.1

Electronic Payments
1.10.2

Section B　Online Reading Material
1.10.2.1

E-payment on the World Wide Web
1.10.3

Section C　Online Surfing
1.10.3.1

E-Bank
1.10.4

Section D　Supplementary Reading
1.10.4.1

Gates:China Will Become Biggest User of Broadband
1.11

Chapter 9　Security Issues
1.11.1

Section A　E-Business Essentials
1.11.1.1

Security Requirements and Threats
1.11.2

Section B　Online Reading Material
1.11.2.1

A Security Plan for E-Business
1.11.3

Section C　Online Surfing
1.11.3.1

Upgrade Security Guard
1.11.4

Section D　Supplementary Reading
1.11.4.1

Why eBay Is Buying Skype
1.12

Chapter 10　Customer Service Strategies
1.12.1

Section A　E-Business Essentials
1.12.1.1

Customer Service
1.12.2

Section B　Online Reading Material
1.12.2.1

Supporting Customers Online
1.12.3

Section C　Online Surfing
1.12.3.1

Discussion Forums and Chat Rooms
1.12.4

Section D　Supplementary Reading
1.12.4.1

The Finer Points of E-mail Etiquette
1.13

阅读材料参考译文
1.14

参考书目

1.3 Chapter 1　Internet and World Wide Web

Chapter 1　Internet and World Wide Web

While the Internet is now universally recognized as being an important business medium，many business owners and managers remain unclear about what it can do for them．In Chapter 1，we will gain this understanding and comprehend why，when and how people use the Internet and the World Wide Web．