1.7.2 Unit 19 Feedback

Unit 19 Feedback

Warm-up Questions

1. Why do you think sellers need feedbacks from customers?

2. In what ways is follow-up service necessary for conducting international trade?

3. What feedback do you expect from your clients?

 Situational Dialogues

 Dialogue 1

 Bruce from YongFeng Chemicals is calling his client Ramin for the sample test result.

A: Hello, this is Bruce. Can I speak to Ramin?

C: Yes. Hold a second, please.

B: Hi, Ramin speaking. How are you going, Bruce?

A: Pretty well. And you?

B: Really good! And is there anything I can do for you?

A: Yes, again for the big sample test, are there any updates you can share with us?

B: Actually, I am going to call you. The test result is fairly good, but the blackness is not up to scratch for it is 5% weaker than our standard.

A: Really? 5% weaker?

B: You know if the distinction is that high, we cannot use your product in our production line.

A: Do not worry; I will consult our technicians to see if there is any solution to it.

B: That would be great! If you get any ideas, please inform me as soon as possible.

A: I will. Again thanks for your time.

B: You are welcome!

Dialogue 2

The next day, after Bruce consulted the technicians of YongFeng Chemicals, he is calling his client again.

A: Hello, is that Ramin?

B: Hi, Bruce, you must have got some solution to the blackness, right?

A: Definitely. I was told that the reason of weakness is dispersion problem. Our type may not disperse enough in the resin. We suggest adding more dispersing agent and take more jitter time.

B: Add more agent and leave more time?

A: In this way, I think it will be helpful for your use.

B: Thanks. I will try as you suggest. Actually we still want 2 MT of this type in our production line to check the final result.

A: OK, that’s all right. Would you like this order done by P/I or …?

B: Please arrange the pro forma invoice(P/I)to us.

A: Great! I am glad to cooperate with your esteemed company again. Please check the PI later.

A: Oh, by the way, when will the cargos be ready?

A: All the cargos will be ready this week.

B: Thanks!

A: You’re welcome. Be in touch!

B: Bye-bye!

Dialogue 3

One and a half months later, Bruce is calling to get some feedback of the deal.

A: Hello, Ramin, this is Bruce. How have you been?

B: Bruce, I am pretty good. Thanks for asking.

A: I hope the performance of the last order is good.

B: Yes, the blackness is much better. But to add more dispersing agent will cost us a lot more. Please give us more discounts, and then we can better develop the market together.

A: My friend, the price we quoted for you is already very low, and the price of raw material has also increased a lot this month. There will be markup of 5% from this week. But to support your market development, we will still hold the original price for you until the end of this month. Is there any order plan on your side?

B: Price increase is not good news for us. But I can understand. We still have stock now. Maybe next month we will arrange our new order.

A: Could you kindly inform me how much stock you have now?

B: About 1MT.

A: 1MT can only last a few days’ use. You know the price of raw material is in a rising trend. It also takes time for the shipment to reach your port. An earlier arrangement will save your time and money. How about your opinion? B: OK, today I will send our new PO. A: Thanks. We will wait for your email.

Notes

1. blackness: 黑度(是色素炭黑产品最关键的检测项目,代表颜色浓度)

2. distinction: 区别

3. dispersion: 分散

4. jitter time: 晃动时间

5. MT: metric ton公吨

6. P/I: 形式发票(Pro forma Invoice)

7. stock: 库存

8. PO: 订单,购货单(Purchase Order)

Useful Expressions

1. Are there any updates you can share with us? 有什么最新消息吗?

 Do you have any new information for us? 有什么最新消息吗?

It will be kind of you to update us. 如果有什么最新消息能告诉我们就太好了。

2. up to scratch 达标

 reach the standard 达标

 reach the criteria 达标

 up to par 达标

3. I will consult our technicians to see if there is any solution to it. 我去咨询一下我们的技术人员,看看能否找到解决的方法。

 I will check it with our technicians to find any ways to solve the problem. 我去咨询一下我们的技术人员,看能否找到方法解决这个问题。

 I will turn to our technicians to see if there is any improvement. 我去咨询一下我们的技术人员,看看能否找到改进的方法。

4. I was told that the reason of weakness is dispersion problem. 技术人员告诉我,色度不够是由于分散不充分的原因。

 Our technicians told me the weakness is due to the dispersion problem. 技术人员告诉我,色度不够是由于分散不充分的原因。

 I was informed that the weakness is because of the dispersion. 技术人员告诉我,色度不够是由于分散不充分的原因。

5. I think it will be helpful for your use. 我觉得这个对你会有用的。

 I think it will be of help to your use. 我觉得这个应该对你们的使用有所帮助。

 I consider it will be of assistance to your use. 我觉得这个应该对你们的使用有所帮助。

6. I am glad to cooperate with your esteemed company again. 很高兴跟贵公司再次合作。

 I am very pleased to deal with you again. 很高兴跟贵公司再次合作。

 It is a wonderful experience to work with your company again.

 很高兴跟贵公司再次合作。

7. Bruce is calling to get some feedback of the deal.

 布鲁斯致电以获取此订单的反馈意见。

 Bruce is making a phone call to inquire about the performance of their products.

 布鲁斯致电获取此订单的反馈意见。

 Bruce is calling to ask for feedback of the deal. 布鲁斯致电询问此订单的反馈意见。

8. Hope the performance is good. 希望性能良好。

 Wish the test result is favorable. 希望测试结果良好。

 Hope the performance is satisfying. 希望性能令人满意。

9. There will be markup of 5% from this week. 本周起加价5%。

 The price will increase by 5% from this week. 本周起价格上涨5%。

 The price will rise by 5% from this week. 本周起价格上涨5%。

10. Is there any order plan on your side? 贵方近来可有订购的计划?

 Will you consider ordering lately? 贵方近来可有订购的计划?

 Have you got any plan for further order recently? 贵方近来可有进一步订购的计划?

11. We still have stock now. 我们库存还有货。

 We still have some in stock now. 我们库存还有货。

 We still have some in our warehouse. 我们仓库还有货。

12. The price of raw material is in a rising trend. 原材料价格处于上涨趋势。

 The trend of prices for raw material is still upward. 原材料价格处于上涨趋势。

 The price of raw material is in an upswing. 原材料价格处于上涨趋势。

Speaking Practice

Task 1: Interpretation

1. I will check it with our technicians to find any ways to solve the problem.

2. We still have some in our warehouse.

3. Please give us more discounts, and then we will better develop the market together.

4. The test result is fairly good, but the blackness is not up to scratch.

5. Please arrange the proforma invoice (P/I) for us.

6. 有什么最新消息告诉我们吗?

7. 很高兴与贵公司再次合作。

8. 本周起成本加价5%。

9. 原材料价格处于上涨趋势。

10. 您可以告诉我你们的库存还有多少吗?

Task 2: Role-play

A, from Sunshine Co. Ltd., in China, exported 1 000 dozen cotton T-shirts to Silver Brother’s Inc., a Canadian company. Two months after the deal, A is calling B to ask for the feedback from the local market and to seek further order.

Task 3: Free Talk

1. What role does the feedback play in foreign trade?

2. What should you do after receiving any feedback?

Task 4: Reading and Speaking

Feedback

Feedback can be defined as the transmission of evaluative or corrective information about an action, event or process. In other words, it’s about sharing observations about performance and behaviors. Both giving and receiving feedback is essential to all employees at all levels of the business in order to bring about improvement or continue desired actions, performance and behaviors. Feedback is a gift—either when given or received. It’s not about judgment or criticism. Receiving feedback effectively requires certain skills.

The following guidelines may help you to receive feedback:

Relax—Take a deep breath and pause to put yourself in a mindset of objectivity.

Listen carefully and avoid interrupting—Allow the giver a chance to give all the feedback.

Don’t justify—Avoid defending your behaviors or actions by justifying or explaining.

Clarify—Be sure you really understand the feedback.

Thank & Encourage—Thank the person for giving you feedback, even if it wasn’t complimentary.

Take time to reflect—Reflect on the message you received.

Act (if necessary)—After determining what needs to change, take proper steps to act.

Follow up—Talk with the giver about your progress as a result of their feedback.

The following may serve as guidelines to help you prepare to receive feedback:

Let down your defenses—Take a deep breath, change your mindset from negative feedback to constructive feedback, and then approach both constructive and positive feedback with confidence.

Open your mind to new insights—Even negative feedback can be inspiring. Be ready to look under the surface of comments that bother you. There you’ll discover new ideas that empower you.

Be a role model—Your positive reaction and approach to receiving feedback can demonstrate that you trust others. Your willingness to act on constructive feedback demonstrates personal responsibility and promotes open communication on an ongoing basis.

Questions:

1. What is feedback?

2. Why giving or receiving feedback is important to business?

3. Does receiving feedback effectively need skills?

4. Can you list any good ways to help receive effective feedback?

5. What should you do before receiving any feedback?

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