全屏显示专题章节

3. What information should be included when you introduce your products?

Situational Dialogues

Self-introduction and introduction to the company

B: Hi, I am Chris from YongFeng Chemicals. Here is my card. Nice to meet you.

A: Nice to meet you, too. This is my card. May I know your position in YongFeng?

B: OK. I am in charge of marketing in Asia-Pacific area for over three years. I’m prepared to provide you best product and service.

A: Thanks a lot. I am very interested in your products now. Hopefully we could get good cooperation in the near future.

B: Exactly. Thank you very much.

A: Could you briefly introduce your company?

B: Sure, YongFeng started in 1999. We are one of the leading manufacturers of pigment carbon black in China with a very good reputation in both domestic and overseas markets.

A: How about the organizational structure of your company?

B: We have 9 departments for three main obligations, which are marketing, function, production, with over 100 employees.

A: Wow, you’ve grown up quickly. Then, what’s your vision?

B: We are dedicated to being a well-known company with professional management, well-done team work, safe production to fit ISO9Ｗarm-up Questions: 2000, UKAS etc. qualification andcertification. A: Great!

Introduction to the products

A: May I know some conceptions about your products?

B: Our products cover a wide range including high, medium and low level grades that can meet different demands of different customers. A: How about your sales condition?

B: Our products have been well exported to over 50 countries in the world and gradually earned the market share with very good balance of cost and quality（cost performance）. A: Have your products been sold to our country already?

B: Surely yes. We have full experience in how to meet the demands of end users from your area, for we started promotion there as early as three years ago. Or: Not yet. Our products enjoy good sales in the area around your country and have received excellent feedback. But we’re still searching for suitable partners in your market.

Introduction to present customers

A: Hi, Chris, how is business recently?

B: Quite good, Dave. Then, you?

A: Everything goes better than I hope. Chris, I’ve a good friend willing to find qualified carbon black in China. Could you please do me a favor to introduce your products to him?

B: Sure, it is my pleasure.

A: Great. This is Mike Dawson, purchasing manager of D＆S Ink Company in the U.S. They previously took resource from LG .

B: Hello, nice to meet you, Mr. Dawson. I’m Chris Zhou from YongFeng Chemicals.

C: Nice to meet you, Mr. Zhou. Mike is OK for me and may I call you Chris?

C: I’ve heard a lot about you from Dave. And I’d like to know more about your products.

A: It’s true. YongFeng provides excellent products and service, thus we’ve cooperated very well for more than two years.

B: Thanks Dave. It’s our responsibility and it’s really a good chance to introduce YongFeng to a new partner.

C: Shall we have a seat for a discussion about further cooperation?

1. YongFeng Chemicals: 勇锋化工有限责任公司（YongFeng Chemicals Co., Ltd.）的简称

2. server: 服务者，服务

3. manufacturer: 制造商，厂商

4. pigment carbon black: 色素炭黑（用于着色颜料的化学物品）

5. ISO: 国际标准组织（International Standardization Organization）

6. UKAS: 英国认证委员会（United Kingdom Accreditation Service）

7. conception: 概念，理念

8. application: 用途，应用

9. previously: 以前，先前

10. responsibility: 责任，职责

1. Here is my card. 这是我的名片。

　This is my card. 这是我的名片。

　Here is my business card. 这是我的商务名片。

2. I am in charge of marketing. 我负责营销。

　I am responsible for marketing. 我负责营销。

　I am in charge of the International Marketing Department. 我是国际市场部主管。

3. Could you briefly introduce your company? 请简单地介绍一下你的公司好吗？

　Could you make a brief introduction to your company? 请简单地介绍一下你的公司好吗？

　Briefly introduce your company, please. 请简单地介绍一下你的公司。

4. with a very good reputation　有着很好的声誉

　well-known　声名良好的

　famous　有名气的

5. for three main obligations　承担三大主要职责

　for three main responsibilities　履行三大主要职责

　to complete three main obligations　完成三大主要职责

6. be dedicated to　从事于，致力于

　work at　从事于，致力于

　devote oneself to　致力于，献身于

　commit oneself to　从事于，致力于

7. Our products cover a wide range. 我们的产品范围广。

　We provide a wide range of products. 我们提供的产品范围广。

　We produce a wide range of products. 我们生产的产品范围广。

　The range of our products is wide. 我们的产品范围广。

8. earn the market share　获得市场份额gain/obtain/grab the market share　获得市场份额

　win the share of the market　获得市场份额

9. Surely yes. 当然

　Sure./Of course./Certainly./Absolutely. 当然。

10. We started promotion work there as early as three years ago.早在三年前我们就在那里开始了推广工作。

　We started to promote our products there three years ago.我们三年前开始在那里推广我们的产品。

　We began to expand our market to your country as early as three years ago.我们早在三年前把我们的市场延伸到了贵国。

11. How is business recently? 近来生意如何？

　What about your recent business? 最近生意如何？

　How’s business been recently? 最近生意如何？

12. Could you please do me a favor to introduce your products to him?能帮我一个忙，把你们的产品介绍给他吗？

　Would you please introduce your products to him? 请把你们的产品介绍给他好吗？

　He wants to know details about your products. 他想具体了解一下你们的产品细节。

13. They previously took resource from LG. 他们以前的货源来自LG公司。

　Previously they bought products from LG. 他们以前从LG公司购买产品。

　They used to buy products from LG. 他们以前从LG公司购买产品。

14. I’ve heard a great deal of you from Dave. 我从戴夫那里听到了许多有关你们的情况

　I’ve known much about you from Dave. 我从戴夫那里了解到了许多关于你们的信息。

　Speaking Practice告诉了我很多关于你们的事情。

Task 1: Interpretation

1. Welcome to our booth. Here’s my business card.

2. May I know what products you are interested in?

3. I’m from a company with professional management.

4. We’re still searching for suitable customers in your market.

5. It’s really a good chance to introduce you to a new partner.

6. 我是国际销售部负责南欧地区的业务员。

7. 本公司在国内外市场上享有良好的声誉。

8. 我们在如何满足你方终端用户的需求方面很有经验。

9. 勇锋公司提供优良的产品、合理的价格和周到的服务。

10. 我们送您一份最新系列产品的小册子，以供参考。

A is a businessman from Changxing International Trading Co., Ltd., a company which deals in toy exports. He is now in China Import and Export Fair. B is a buyer from the United States. He is now coming to A’s exhibition counter. A introduces himself and his products to B with an intention of establishing business relations with B.

1. How does a businessman get familiar with the products to be exported?

2. What good qualifications should a businessman have?

Task 4: Reading and Speaking

In the 21st century, the exchange of goods is greater than ever before in the history of the world. Every country has foreign trade. Certain countries, such as the United States, have many resources and, therefore, are able to produce most but not all of what they need. Others, such as Japan, have to depend on imports for their daily needs.

About 150 million persons are employed today in foreign and domestic commerce. This is about 10% of the world labor force. Trade is very important today. World exports in the 1990’s exceeded $1 trillion. Among this, almost 2/3 are made by 10 leading industrialized countries. They have large industries and produce such as steel, chemicals, petroleum or machinery.

The principal commodities now traded in the world are of several types. Wheat, fruit and vegetables, rubber, meat, cotton and wool are among the major agricultural products. Some 11% of all exports are the products of agriculture. Coal, crude petroleum and petroleum products are the major fuel exports. Trade in manufactured goods is made up of many thousands of items. The largest in value are machinery, iron and steel, mill products, cotton fabrics and motor vehicles.

The exports by nations in Asia, Africa and Latin America are largely food, raw materials and fuels. Many of them depend almost completely on one or two export products to earn foreign money. If the world buys less of that product or if the price for that product falls, then the country has to cut its imports, unless aid or investment is provided by another country. These countries import mostly manufactured goods from Europe, North America and Japan.

1. Can you list four great powers of natural resources? What are they?

2. How many persons are now involved in foreign and domestic commerce?

3. What types of commodities now traded in the world are mentioned?

4. What are the main exports in nations in Asia, Africa, and Latin America?

5. In what ways is international trade important?

Head Office　总公司　　　　　　　　　　　　Branch Office　分公司

General Manager’s Office　总经理办公室　 Human Resources Department　人力资源部

Personnel Department　人事部　　　　　　　Administration Department　行政部

Secretary Office　秘书室　　　　　　　　　Import Department　进口部

Export Department　出口部　　　　　　　　　Production Department　生产部

Purchase Department　采购部　　　　　　　　Logistic Department　物流部

Advertising Department 广告部　　　　　　　Public Relations Department　公共关系部

Planning Department　企划部　　　　　　　　Sales Promotion Department　促销部

General Accounting Department　　　　　　　财务部 General Affairs Department　总务部

International Sales Department　国际销售部

Research and Development Department (R＆D)　研发部