Words and Expressions

rumor n.gossip（usually a mixture of truth and untruth）passed around by word or mouth；unverified information received from another；hearsay谣言，传闻；v.spread or tell by rumor谣传

lightning n.［U］flash of brilliant light in the sky produced by natural electricity passing between clouds or from clouds to the ground，usu.followed by thunder闪电；adj.［attrib］rapid，brief or sudden闪电般的；快速的；短暂的；突然的

spiral n.continuous increase or decrease in two or more quantities alternately because each depends on the other（s）互为前提的至少两个量之间的交替上升或下降

ascent n.an upward movement；act of ascending

上升；升高

incredible adj.impossible to believe不可相信的；（infml）difficult to believe；amazing or fantastic难以置信的；不可思议的；惊人的；奇异的

pivot v.cause to rotate，revolve，or turn；balance or turn on a central point使旋转；绕支点运动；n.（fig比喻）central or most important person or thing

exclusive adj.（of a group，society，etc）not readily admitting new members（esp if they are thought to be socially inferior）；select（指群体、会社等）不愿接收新成员的（尤指对社会地位低下者）；精选的

perk n.（usu.pl）（infml）money or goods received as a right in addition to one's pay；perquisite（工资以外的）财物补贴，额外收入，津 贴，奖 金，小 费；advantage or benefit of a particular job，one's position，etc（工作、职位等带来的）好处，利益，便利，特权，优待

hype n.（slang）（piece of）misleading and exaggerated publicity天花乱坠的宣传报道

startup n.a business or undertaking that has recently begun operation新创办的小公司

valuation n.（act of）estimating，esp.professionally，the financial value of sth估计；（尤指专业人员的）估价；financial value that is estimated in this way估定的价值；估值

revenue n.income，esp the total annual income of the State from taxes，etc收入；（尤指）岁入

go bust v.go bankrupt，go under破产，完蛋，失败

stall v.halt the motion or progress of；bring to a standstill；come to a standstill使暂停，停止，停滞不前

axe v.greatly reduce（costs，services，etc）大刀阔斧地削减（成本），精简（机构等）

sustainable adj.able to continue for a long time可持续的

win over v.persuade to change sides or opinions说服；把……争取过来

rosy adj.（fig比喻）very encouraging；very hopeful令人鼓舞的；极有希望的

stats n.an abbreviation for statistics统计数字crush v.defeat（sb/sth）completely；subdue消灭，击溃，镇压（某人［某事物］）；制服

disrupt v.cause disorder in（sth）将（某事物）弄乱；扰乱（某事物）

décor n.style or mode of decoration，as of a room；decoration in general；ornament装饰；装饰品

boast vt.possess（sth to be proud of）有（引以为荣的事物）

logistically adv.of or relating to logistics物流上的

cumbersome adj.heavy and difficult to carry，wear，etc（对于携带、穿戴等）笨重的；slow and inefficient迟缓而缺乏效率的

gross margin n.the difference between what something costs to produce and what it is sold for毛利

flash sales n.快闪销售，限时抢购

in-house adj./adv.within，conducted within，or utilizing an organization's own staff or resources rather than external facilities内部完成的，凭借单位内部力量或资源的

brick-and-mortar adj.hypostatic；entitative；located or serving consumers in a physical facility as distinct from providing remote，especially online，services（有）实体的；砖瓦加水泥的（常用来比喻传统企业）

ethos n.（fml）characteristic spirit，moral values，ideas or beliefs of a group，community or culture（集体、社团、文化的）气质、道德观、思想或信仰

encompass v.（fml）include or comprise sth包含或包括某事物

air v.express（an idea，a complaint，etc）publicly公开表示（意见、不满等）

sheen n.［U］gleaming brightness；shiny quality光辉；光彩；光泽

astounding adj.so surprising that it is almost impossible to believe令人震惊的，令人惊骇的

lay off v.dismiss temporarily，generally because of lack of work临时解雇

redundancy（also redundance）n.the attribute of being superfluous and unneeded冗余，人浮于事

ditch v.（infml）abandon（sb/sth）；get rid of抛弃（某人［某事物］）；摆脱

once and for all:in a conclusive way；conclusively一劳永逸地；彻底地；最后一次

batch n.number of people or things dealt with as a group（人或物的）一批

run into the ground v.win over or defeat sb completely彻底打败（某人）；manage badly till the result is a complete failure经营不善以至于一败涂地

vet v.～（sth/sb）（for sth）（Brit）examine（sb's past record，qualifications，etc）closely and critically审查（某人过去的记录、资格等）

flaunt v.（usu derog通常作贬义）show（sth considered valuable）in order to gain the admiration of other people炫耀；夸 耀；夸示

trick out v.dress up；deck out打扮；装饰

on tap:obtainable or accessible and ready for use or service，available for immediate use可随时使用的，可立马使用的

scratch-and-sniff adj.一擦便散发香味的，擦嗅的

tenet n.principle；belief；doctrine原则；信条；教义；教条

threaten v.utter intentions of injury or punishment against；make a threat or threats against sb恐吓或威胁某人

head-shot n.a photograph of a person's head头像

array n.［C］impressive display or series展示；显示；陈列；一系列

outlook n.～（for sth）what seems likely to happen；future prospects展望；前景

dominant adj.～（in sth）most important or prominent；dominating最重要的；最突出的；占支配地位的

blog n.a shared on-line journal where people can post diary entries about their personal experiences and hobbies博客，网络日志

a ton of:a lot of；a host of大量的

morale n.［U］state of confidence，enthusiasm，determination，etc of a person or group at a particular time士气；精神状态

hold one's breath v.endure great anxiety，nervousness or excitement忍受着忧虑、紧张或感到兴奋