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商务英语综合教程（4）

1.1

总　序
1.2

前　言
1.3

目录
1.4

Unit 1　Business Lunch
1.4.1

Part I　Lead-in Activities
1.4.2

Part II　Intensive Reading
1.4.2.1

Pre-reading Questions
1.4.2.2

Text A　Escalated Dining
1.4.2.3

Words and Expressions
1.4.2.4

Notes
1.4.2.5

Exercises
1.4.3

Part III　Supplementary Reading
1.4.3.1

Text B　Essential Guide to the Business Lunch
1.5

Unit 2　Business CuIture
1.5.1

Part I　Lead-in Activities
1.5.2

Part II　Intensive Reading
1.5.2.1

Pre-reading Questions
1.5.2.2

Text A　Culture Clash
1.5.2.3

Words and Expressions
1.5.2.4

Notes
1.5.2.5

Exercises
1.5.3

Part III　Supplementary Reading
1.5.3.1

Text B　Why Women Leave Tech:It's the Cu...
1.6

Unit 3　Leadership
1.6.1

Part I　Lead-in Activities
1.6.2

Part II　Intensive Reading
1.6.2.1

Pre-reading Questions
1.6.2.2

Text A　The Ways Chief Executive Officers Lead
1.6.2.3

Words and Expressions
1.6.2.4

Notes
1.6.2.5

Exercises
1.6.3

Part III　Supplementary Reading
1.6.3.1

Text B　The Boss with No Office
1.7

Unit 4　EmpIoyee Management
1.7.1

Part I　Lead-in Activities
1.7.2

Part II　Intensive Reading
1.7.2.1

Pre-reading Questions
1.7.2.2

Text A　Rethinking HR’s Role in Employee Engagement
1.7.2.3

Words and Expressions
1.7.2.4

Notes
1.7.2.5

Exercises
1.7.3

Part III　Supplementary Reading
1.7.3.1

Text B　Using Employee Segmentation to Bring out th...
1.8

Unit 5　Marketing
1.8.1

Part I　Lead-in Activities
1.8.2

Part II　Intensive Reading
1.8.2.1

Pre-reading Questions
1.8.2.2

Text A　Marketing Moxie:Define Your Mission ＆ Visio...
1.8.2.3

Words and Expressions
1.8.2.4

Notes
1.8.2.5

Exercises
1.8.3

Part III　Supplementary Reading
1.8.3.1

Text B　Content Marketing
1.9

Unit 6　Business Ethics
1.9.1

Part I　Lead-in Activities
1.9.2

Part II　Intensive Reading
1.9.2.1

Pre-reading Questions
1.9.2.2

Text A　Software Engineers Need a Crash Course in E...
1.9.2.3

Words and Expressions
1.9.2.4

Notes
1.9.2.5

Exercises
1.9.3

Part III　Supplementary Reading
1.9.3.1

Text B　Women May Avoid Business Careers to Maintai...
1.10

Unit 7　Customer Service
1.10.1

Part I　Lead-in Activities
1.10.2

Part II　Intensive Reading
1.10.2.1

Pre-reading Questions
1.10.2.2

Text A　Why Customer Experience Matters More than E...
1.10.2.3

Words and Expressions
1.10.2.4

Notes
1.10.2.5

Exercises
1.10.3

Part III　Supplementary Reading
1.10.3.1

Text B　Earn Customer Loyalty without Losing Your S...
1.11

Unit 8　SuppIy Chains
1.11.1

Part I　Lead-in Activities
1.11.2

Part II　Intensive Reading
1.11.2.1

Pre-reading Questions
1.11.2.2

Text A　Turn Your Supply Chain into a Profitable Gr...
1.11.2.3

Words and Expressions
1.11.2.4

Notes
1.11.2.5

Exercises
1.11.3

Part III　Supplementary Reading
1.11.3.1

Text B　Apple Needs Good，Not Just Better，Supply Cha...
1.12

Unit 9　FinanciaI Advisor
1.12.1

Part I　Lead-in Activities
1.12.2

Part II　Intensive Reading
1.12.2.1

Pre-reading Questions
1.12.2.2

Text A
1.12.2.3

Words and Expressions
1.12.2.4

Notes
1.12.2.5

Exercises
1.12.3

Part II　Intensive Reading
1.12.3.1

Text B　How to Fire Your Financial Advisor
1.13

Unit 10　E-Commerce
1.13.1

Part I　Lead-in Activities
1.13.2

Part II　Intensive Reading
1.13.2.1

Pre-reading Questions
1.13.2.2

Text A　The Rise and Fall of an E-commerce Golden C...
1.13.2.3

Words and Expressions
1.13.2.4

Notes
1.13.2.5

Exercises
1.13.3

Part III　Supplementary Reading
1.13.3.1

Text B　The Future of the Internet
1.14

Unit 11　Investment
1.14.1

Part I　Lead-in Activities
1.14.2

Part II　Intensive Reading
1.14.2.1

Pre-reading Questions
1.14.2.2

Text A　Investment Risks
1.14.2.3

Words and Expressions
1.14.2.4

Notes
1.14.2.5

Exercises
1.14.3

Part III　Supplementary Reading
1.14.3.1

Text B　Lethal[1] Mistakes for Real Estate Investor...
1.15

Unit 12　Negotiation
1.15.1

Part I　Lead-in Activities
1.15.2

Part II　Intensive Reading
1.15.2.1

Pre-reading Questions
1.15.2.2

Text A　What to Be Communicated During Negotiation？
1.15.2.3

Words and Expressions
1.15.2.4

Notes
1.15.2.5

Exercises
1.15.3

Part III　Supplementary Reading
1.15.3.1

Text B　Business Negotiation Metaphors

1.10.2.1 Pre-reading Questions

Pre-reading Questions

1.What are good ways to attract and retain customers？

2.How can a transnational corporation know better about the needs of the local customers？

3.Does customer experience play an important role in your decision to buy IT products？