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商务英语综合教程（4）

1.1

总　序
1.2

前　言
1.3

目录
1.4

Unit 1　Business Lunch
1.4.1

Part I　Lead-in Activities
1.4.2

Part II　Intensive Reading
1.4.2.1

Pre-reading Questions
1.4.2.2

Text A　Escalated Dining
1.4.2.3

Words and Expressions
1.4.2.4

Notes
1.4.2.5

Exercises
1.4.3

Part III　Supplementary Reading
1.4.3.1

Text B　Essential Guide to the Business Lunch
1.5

Unit 2　Business CuIture
1.5.1

Part I　Lead-in Activities
1.5.2

Part II　Intensive Reading
1.5.2.1

Pre-reading Questions
1.5.2.2

Text A　Culture Clash
1.5.2.3

Words and Expressions
1.5.2.4

Notes
1.5.2.5

Exercises
1.5.3

Part III　Supplementary Reading
1.5.3.1

Text B　Why Women Leave Tech:It's the Cu...
1.6

Unit 3　Leadership
1.6.1

Part I　Lead-in Activities
1.6.2

Part II　Intensive Reading
1.6.2.1

Pre-reading Questions
1.6.2.2

Text A　The Ways Chief Executive Officers Lead
1.6.2.3

Words and Expressions
1.6.2.4

Notes
1.6.2.5

Exercises
1.6.3

Part III　Supplementary Reading
1.6.3.1

Text B　The Boss with No Office
1.7

Unit 4　EmpIoyee Management
1.7.1

Part I　Lead-in Activities
1.7.2

Part II　Intensive Reading
1.7.2.1

Pre-reading Questions
1.7.2.2

Text A　Rethinking HR’s Role in Employee Engagement
1.7.2.3

Words and Expressions
1.7.2.4

Notes
1.7.2.5

Exercises
1.7.3

Part III　Supplementary Reading
1.7.3.1

Text B　Using Employee Segmentation to Bring out th...
1.8

Unit 5　Marketing
1.8.1

Part I　Lead-in Activities
1.8.2

Part II　Intensive Reading
1.8.2.1

Pre-reading Questions
1.8.2.2

Text A　Marketing Moxie:Define Your Mission ＆ Visio...
1.8.2.3

Words and Expressions
1.8.2.4

Notes
1.8.2.5

Exercises
1.8.3

Part III　Supplementary Reading
1.8.3.1

Text B　Content Marketing
1.9

Unit 6　Business Ethics
1.9.1

Part I　Lead-in Activities
1.9.2

Part II　Intensive Reading
1.9.2.1

Pre-reading Questions
1.9.2.2

Text A　Software Engineers Need a Crash Course in E...
1.9.2.3

Words and Expressions
1.9.2.4

Notes
1.9.2.5

Exercises
1.9.3

Part III　Supplementary Reading
1.9.3.1

Text B　Women May Avoid Business Careers to Maintai...
1.10

Unit 7　Customer Service
1.10.1

Part I　Lead-in Activities
1.10.2

Part II　Intensive Reading
1.10.2.1

Pre-reading Questions
1.10.2.2

Text A　Why Customer Experience Matters More than E...
1.10.2.3

Words and Expressions
1.10.2.4

Notes
1.10.2.5

Exercises
1.10.3

Part III　Supplementary Reading
1.10.3.1

Text B　Earn Customer Loyalty without Losing Your S...
1.11

Unit 8　SuppIy Chains
1.11.1

Part I　Lead-in Activities
1.11.2

Part II　Intensive Reading
1.11.2.1

Pre-reading Questions
1.11.2.2

Text A　Turn Your Supply Chain into a Profitable Gr...
1.11.2.3

Words and Expressions
1.11.2.4

Notes
1.11.2.5

Exercises
1.11.3

Part III　Supplementary Reading
1.11.3.1

Text B　Apple Needs Good，Not Just Better，Supply Cha...
1.12

Unit 9　FinanciaI Advisor
1.12.1

Part I　Lead-in Activities
1.12.2

Part II　Intensive Reading
1.12.2.1

Pre-reading Questions
1.12.2.2

Text A
1.12.2.3

Words and Expressions
1.12.2.4

Notes
1.12.2.5

Exercises
1.12.3

Part II　Intensive Reading
1.12.3.1

Text B　How to Fire Your Financial Advisor
1.13

Unit 10　E-Commerce
1.13.1

Part I　Lead-in Activities
1.13.2

Part II　Intensive Reading
1.13.2.1

Pre-reading Questions
1.13.2.2

Text A　The Rise and Fall of an E-commerce Golden C...
1.13.2.3

Words and Expressions
1.13.2.4

Notes
1.13.2.5

Exercises
1.13.3

Part III　Supplementary Reading
1.13.3.1

Text B　The Future of the Internet
1.14

Unit 11　Investment
1.14.1

Part I　Lead-in Activities
1.14.2

Part II　Intensive Reading
1.14.2.1

Pre-reading Questions
1.14.2.2

Text A　Investment Risks
1.14.2.3

Words and Expressions
1.14.2.4

Notes
1.14.2.5

Exercises
1.14.3

Part III　Supplementary Reading
1.14.3.1

Text B　Lethal[1] Mistakes for Real Estate Investor...
1.15

Unit 12　Negotiation
1.15.1

Part I　Lead-in Activities
1.15.2

Part II　Intensive Reading
1.15.2.1

Pre-reading Questions
1.15.2.2

Text A　What to Be Communicated During Negotiation？
1.15.2.3

Words and Expressions
1.15.2.4

Notes
1.15.2.5

Exercises
1.15.3

Part III　Supplementary Reading
1.15.3.1

Text B　Business Negotiation Metaphors

1.8.2.1 Pre-reading Questions

Pre-reading Questions

1.What do you think is the difference between selling and marketing？

2.What do you think are the most popular and useful marketing tools for enterprisesor businesses in modern times？

3.What do you think is the role of marketing for marketable goods or sought-after products？