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1.1总 序
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1.2前 言
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1.3目录
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1.4Unit 1 Business Lunch
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1.4.1Part I Lead-in Activities
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1.4.2Part II Intensive Reading
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1.4.2.1Pre-reading Questions
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1.4.2.2Text A Escalated Dining
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1.4.2.3Words and Expressions
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1.4.2.4Notes
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1.4.2.5Exercises
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1.4.3Part III Supplementary Reading
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1.4.3.1Text B Essential Guide to the Business Lunch
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1.5Unit 2 Business CuIture
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1.5.1Part I Lead-in Activities
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1.5.2Part II Intensive Reading
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1.5.2.1Pre-reading Questions
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1.5.2.2Text A Culture Clash
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1.5.2.3Words and Expressions
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1.5.2.4Notes
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1.5.2.5Exercises
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1.5.3Part III Supplementary Reading
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1.5.3.1Text B Why Women Leave Tech:It's the Cu...
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1.6Unit 3 Leadership
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1.6.1Part I Lead-in Activities
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1.6.2Part II Intensive Reading
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1.6.2.1Pre-reading Questions
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1.6.2.2Text A The Ways Chief Executive Officers Lead
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1.6.2.3Words and Expressions
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1.6.2.4Notes
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1.6.2.5Exercises
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1.6.3Part III Supplementary Reading
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1.6.3.1Text B The Boss with No Office
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1.7Unit 4 EmpIoyee Management
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1.7.1Part I Lead-in Activities
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1.7.2Part II Intensive Reading
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1.7.2.1Pre-reading Questions
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1.7.2.2Text A Rethinking HR’s Role in Employee Engagement
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1.7.2.3Words and Expressions
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1.7.2.4Notes
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1.7.2.5Exercises
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1.7.3Part III Supplementary Reading
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1.7.3.1Text B Using Employee Segmentation to Bring out th...
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1.8Unit 5 Marketing
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1.8.1Part I Lead-in Activities
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1.8.2Part II Intensive Reading
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1.8.2.1Pre-reading Questions
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1.8.2.2Text A Marketing Moxie:Define Your Mission & Visio...
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1.8.2.3Words and Expressions
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1.8.2.4Notes
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1.8.2.5Exercises
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1.8.3Part III Supplementary Reading
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1.8.3.1Text B Content Marketing
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1.9Unit 6 Business Ethics
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1.9.1Part I Lead-in Activities
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1.9.2Part II Intensive Reading
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1.9.2.1Pre-reading Questions
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1.9.2.2Text A Software Engineers Need a Crash Course in E...
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1.9.2.3Words and Expressions
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1.9.2.4Notes
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1.9.2.5Exercises
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1.9.3Part III Supplementary Reading
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1.9.3.1Text B Women May Avoid Business Careers to Maintai...
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1.10Unit 7 Customer Service
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1.10.1Part I Lead-in Activities
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1.10.2Part II Intensive Reading
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1.10.2.1Pre-reading Questions
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1.10.2.2Text A Why Customer Experience Matters More than E...
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1.10.2.3Words and Expressions
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1.10.2.4Notes
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1.10.2.5Exercises
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1.10.3Part III Supplementary Reading
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1.10.3.1Text B Earn Customer Loyalty without Losing Your S...
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1.11Unit 8 SuppIy Chains
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1.11.1Part I Lead-in Activities
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1.11.2Part II Intensive Reading
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1.11.2.1Pre-reading Questions
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1.11.2.2Text A Turn Your Supply Chain into a Profitable Gr...
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1.11.2.3Words and Expressions
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1.11.2.4Notes
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1.11.2.5Exercises
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1.11.3Part III Supplementary Reading
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1.11.3.1Text B Apple Needs Good,Not Just Better,Supply Cha...
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1.12Unit 9 FinanciaI Advisor
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1.12.1Part I Lead-in Activities
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1.12.2Part II Intensive Reading
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1.12.2.1Pre-reading Questions
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1.12.2.2Text A
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1.12.2.3Words and Expressions
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1.12.2.4Notes
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1.12.2.5Exercises
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1.12.3Part II Intensive Reading
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1.12.3.1Text B How to Fire Your Financial Advisor
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1.13Unit 10 E-Commerce
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1.13.1Part I Lead-in Activities
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1.13.2Part II Intensive Reading
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1.13.2.1Pre-reading Questions
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1.13.2.2Text A The Rise and Fall of an E-commerce Golden C...
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1.13.2.3Words and Expressions
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1.13.2.4Notes
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1.13.2.5Exercises
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1.13.3Part III Supplementary Reading
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1.13.3.1Text B The Future of the Internet
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1.14Unit 11 Investment
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1.14.1Part I Lead-in Activities
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1.14.2Part II Intensive Reading
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1.14.2.1Pre-reading Questions
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1.14.2.2Text A Investment Risks
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1.14.2.3Words and Expressions
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1.14.2.4Notes
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1.14.2.5Exercises
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1.14.3Part III Supplementary Reading
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1.14.3.1Text B Lethal[1] Mistakes for Real Estate Investor...
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1.15Unit 12 Negotiation
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1.15.1Part I Lead-in Activities
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1.15.2Part II Intensive Reading
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1.15.2.1Pre-reading Questions
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1.15.2.2Text A What to Be Communicated During Negotiation?
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1.15.2.3Words and Expressions
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1.15.2.4Notes
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1.15.2.5Exercises
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1.15.3Part III Supplementary Reading
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1.15.3.1Text B Business Negotiation Metaphors