目　录

总　序

前　言

Unit 1　Business Lunch

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　Escalated Dining

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　Essential Guide to the Business Lunch

Unit 2　Business CuIture

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　Culture Clash

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　Why Women Leave Tech:It's the Culture，Not because“Math Is Hard”

Unit 3　Leadership

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　The Ways Chief Executive Officers Lead

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　The Boss with No Office

Unit 4　EmpIoyee Management

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　Rethinking HR’s Role in Employee Engagement

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　Using Employee Segmentation to Bring out the Best in Your Workforce

Unit 5　Marketing

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　Marketing Moxie:Define Your Mission ＆ Vision

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　Content Marketing

Unit 6　Business Ethics

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　Software Engineers Need a Crash Course in Ethics

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　Women May Avoid Business Careers to Maintain Ethical Integrity

Unit 7　Customer Service

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　Why Customer Experience Matters More than Ever for Enterprise IT？

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　Earn Customer Loyalty without Losing Your Shirt

Unit 8　SuppIy Chains

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　Turn Your Supply Chain into a Profitable Growth Engine

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　Apple Needs Good，Not Just Better，Supply Chain

Unit 9　FinanciaI Advisor

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A

Words and Expressions

Notes

Exercises

Part II　Intensive Reading

Text B　How to Fire Your Financial Advisor

Unit 10　E-Commerce

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　The Rise and Fall of an E-commerce Golden Child

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　The Future of the Internet

Unit 11　Investment

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　Investment Risks

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　Lethal Mistakes for Real Estate Investors

Unit 12　Negotiation

Part I　Lead-in Activities

Part II　Intensive Reading

Pre-reading Questions

Text A　What to Be Communicated During Negotiation？

Words and Expressions

Notes

Exercises

Part III　Supplementary Reading

Text B　Business Negotiation Metaphors