Exercises

1.Fill in the blanks with appropriate prepositions.

1) Our advertising agency deals_______a variety of advertising accounts.

2) We are seeking_______a long-term partner that can provide us with first-class account service and accurate advertising strategies.

3) This nationwide advertising campaign scheduled for next month is _______great importance to the launch of our new product.

4) Rainbow Advertising Agency is experiencing steady growth,_______a mature financial and organizational system.

5) The advertiser company sells a line_______daily necessities.

6) This advertising agency has been serving as the advertising agency_______CCTV International for a long time.

7) The launch of newly manufactured toothpaste is scheduled _______mid August with the professional service offered by Rainbow Advertising Agency.

8) Have you found that the percentage of media commission in proportion _______total media expenditure is a little bit unreasonable?

9) First-class advertising service is provided_______media planning,media budgeting and account service.

10) We would like to sign you as our advertising agency _______a two-year term.

2.Please compose a dialogue based on the following situation.

Mr.Li,the account executive from Oriental Advertising Agency,is bargaining with Ms.Leney,the marketing executive from a major European Telecommunications Corporation on the commission rate for a new one-year term.Mr.Li insists it should be 15%,same as the industrial practice,while Ms.Leney argues 15% is too high for the quality of the service offered by Oriental Advertising Agency during the past year.And last they reached an agreement of 14.5% with Oriental Advertising Agency’s promise to step up their efforts for improved account service.

3.Translate the following sentences into English.

1） 我们正在寻求一家能为我们提供高质量广告策划的整体服务代理商。

2） 敝公司经营日用品。我们希望贵广告公司对日用品行业有深入了解和丰富经验，并且在此行业内有一些成功案例。

3） 我方曾为宝洁全线产品提供专业的广告策划服务，获得了客户的满意和赞许。

4） 做出正确的媒介策略是一家广告公司不可或缺的重要能力之一。

5） 我们有专门为我们做市场调研、公共关系和产品推广的附属公司，这样我们就能够负责实施整个广告活动，而不仅仅局限于媒体。

6） 我公司采取服务费—佣金费混合制，也就是我们按月向客户收取媒介佣金，无论当月我们实际为对方提供了多少服务。

7） 我们只收取媒介佣金，同时免费提供媒介策划、媒介预算和客户服务等相关专业服务。

8） 佣金是我们为客户购买的媒体总开支的15%。

9） 直接服务费制是针对各项服务项目分别收取其费用。

10）贵公司的经营状况良好，业内口碑不错，媒体策划展示比其他公司稍胜一筹，因此我们选定贵公司作为我公司的广告代理商。