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Mr.Jackson(J),the marketing manager of American Brightlight Corporation is talking with Ms.He(H),the advertising director of China Rainbow Advertising Agency about the possibility of a partnership.

J:Let’s get down to business.Now you have a brief idea about our company and our business scope.Since our company is expanding our business in China,we hope to find a full-service advertising agency that can provide quality service.

H:I think you have come to the right place.We are a qualified advertising agency that works on a variety of advertising accounts.Some of our creative commercials have won the national prizes.

J:I hope your past success stories can be repeated in our products.For the past two years,our advertising budget has been increasing while our sales volume stays flat and our market share has even dwindled.Later it is found out that our previous advertising agency does not seem to understand Chinese market very well.The time has come for us to seek for a new advertising agency.

H:We are eager to cooperate with you.The role of an advertising agency is of great significance to the survival and success of a company.Appropriate advertising strategies can boost your market share and promote brand recognition.

J:Since we are a home appliance manufacturer we are attracted by your extremely successful refrigerator advertisement,which we later learned was designed by your advertising agency.

H:Yes.Our agency is characterized by a large talent pool of media planners,art directors,copywriters and graphic designers.A scientific recruiting and rewarding system helps us attract and retain our best people.

J:According to the information offered by you and our business partners,your company is experiencing steady growth,with a well-developed financial and organizational system.

H:Yes,a former Ogilvy & Mather account manager founded our company.He has brought with him efficient and effective western management style.Within a short span of less than a decade,we have attained a volume of ¥70 million per year.

J:That is impressive.Our company sells a line of commodities.We expect that our advertising agency have an in-depth knowledge about our industry and are experienced in this regard.

H:We have been serving as the advertising agency for several branded products in the area of home appliances and toiletries.The cooperation proves to be quite successful.Here is a brief account of our best cases.

J:If you don’t mind,could you confirm that you are not providing service to any of our rival companies that appear on this list?

H:No,not any of them.

J:Since media placement is not a small amount of budget,we hope that you have the capacity of making accurate media strategy.

H:Our media plan presentation scheduled for next week will prove our capacity.

J:Apart from media service,are you capable of providing across-the-board services?

H:Yes.Our services go far beyond media.We are able to manage the entire advertising campaign.We have affiliated companies that can do market research,public relations,and product promotion for us.

J:This is a brief of our products.Please look it over and then provide us with an advertising proposal.Our final choice is made based on the evaluation of the advertising proposal.If possible,we are expecting to get your reply in early April.

H:No problem.We are looking forward to an open and candid cooperation with you.You will surely get professional and first-class service.