1
外贸英语对话(第5版)
1.3.7.1 BRAINSTORMING
BRAINSTORMING

1.What are the twelve types of cognitive bias?

2.Have you ever suffered from any one of the twelve biases? Please share.

Rather than being perfect processors of information,it is quite clear that negotiators have a tendency to make systematic errors when they process information.These errors,collectively labeled cognitive biases,tend to impede negotiator performance.They include(1) the irrational escalation of commitment,(2) the mythical belief that the issues under negotiation are all fixed-pie,(3) the process of anchoring and adjustment in decision making,(4) issue and problem framing,(5) the availability of information,(6) the winner’s curse,(7) negotiator overconfidence,(8) the law of small numbers,(9) self-serving biases,(10) the endowment effect,(11) the tendency to ignore others’ cognitions,and (12) the process of reactive devaluation.