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外贸英语对话(第5版)
1.3.3.1 BRAINSTORMING
BRAINSTORMING

1.What are negotiation strategy and tactics?

2.Have you ever negotiated with one of the four strategies—avoidance,accommodation,competition and collaboration?

Experts on business strategy define strategy as “the pattern or plan that integrates an organization’s major targets,policies,and action sequences into a cohesive whole”(Mintzberg and Quinn,1991).Applied to negotiations,strategy refers to the overall plan to accomplish one’s goals in a negotiation and the action sequences that will lead to the accomplishment of those goals.However,tactics are short-term,adaptive moves designed to enact or pursue broad strategies,which in turn provide stability,continuity,and direction for tactical behaviors.Although the line between strategy and tactics may seem fuzzy,one major difference is that of scale,perspective,or immediacy.