写作思路

参考范文

The Importance of Building Trust between Businesses and Consumers

①The past years have witnessed trust crisis between businesses and consumers.Trust，as is known to all，is hard-won and easily lost.②Therefore，it is always necessary to build trust between businesses and consumers.

③Without building trust between businesses and consumers，no business will succeed.④On the one hand，one factor that influences almost all purchasing decisions of consumers is trust：consumers trust that businesses provide the product or service they have promised.If businesses fail to live up to their promises and provide substandard products，consumers would lose trust in them.A case in point is Volkswagen，which has lost trust from some consumers because of scandals of faked emission tests and thus suffered economic loss.④On the other hand，present-day consumers are much more demanding and are prone to make negative comments about products on social-media platforms，putting the reputation of the target businesses at risk，which erodes trust of the businesses.In this case，businesses should react quickly to ease the tension and regain customer trust.

⑤In short，trust between businesses and consumers is the absolute bedrock and the decisive factor of successful businesses.

范文点评

①从商家与顾客之间的信任危机着手，逐渐引出商家与顾客之间建立信任的必要性

②指出商家与顾客之间建立信任的必要性

③从反面提出商家与顾客之间建立信任的重要性

④从两个角度加以论证

⑤总结上文，重申商家与顾客之间互信的重要性