7.3.1.1　Participants

The same group of participants in the eye tracking experiment and memory recognition test took part in this evaluation task.

7.3.1.2　Materials

The materials used in this evaluation task were the same as introduced in Section 7.1.2.2.The five leaflets were produced and delivered by five different English language schools or companies.In form，they are all multi-page leaflets with a large quantity of information—verbal and pictorial—on them.In content they are similar in the training programs for which they are advertising.And they follow the general schematic structure summarized in Section 3.2.2.That is，all of them include the obligatory stages recognized in the generic structure of the specific phase，such as Reader Attraction（cover page in this case），Introduction of teachers/employees，Teaching method and Course information.Four of them also include the stage of Corporate Profile.However，they are different in terms of how the information is structured and organized which is our research interest.

7.3.1.3　Procedure

The instruction for the participants was，“after reading the leaflets of five English training companies，please choose one which you'll most probably register in”.The participants were required to formulate their opinion on the basis of the leaflets，and leave their prior knowledge of the companies，if they have any，out of the evaluation process.Therefore，we could claim that the result of the evaluation could reflect，to a great extent，the efficacy and persuasive power of the leaflets.

After they made their choice，a brief interview was conducted with the topic“why do you choose this leaflet?”.The purpose is to find the reasons for their like or dislike of certain leaflets from which the influences of the coherence resources might be judged.