3.The Exclamation Point感叹号
a.To express strong feeling,use an exclamation point after a word,a phrase,or a sentence.But do not overuse the exclamation point—especially in business correspondence.
感叹号表达说话人的强烈的情感,偶尔为之,往往效果明显,但不可滥用,尤其是在商务英语写作中。
Congratulations!Henry and I are delighted to hear that you have been promoted to assistant marketing director.
Another best-seller!How happy I am to hear that your second book is a great hit!
Why don't we think of this new outlook design sooner!
b.Note that the need for the exclamation point must often be determined by the writer.For example,the last sentence could also have been written as a simple question.
注意是否使用感叹号往往取决于作者的态度,如上例中后句也可写成简单疑问句。
Why don't we think of this new outlook design sooner?
Notes
1.vendor,or vender:a person who sells something;a seller of small articles that can be carried or pushed on a cart卖主;摊贩
2.sales pitch:a sales presentation made by an advertising agency to try to secure the account of an advertiser广告活动,广告语
3.company stationery:paper for writing letters usually with matching envelopes bearing the company's name and address,or the headings on it公司信笺
4.commitment:promise;a payment which one is bound to make承诺,承付款项
We have heavy commitments this fiscal year.
Due to the global financial crisis,the importer now feels unable to meet his commitments.
5.tribute:something done,said,or given to show respect or admiration for someone;a payment made by one country to another as the price of peace or protection赞辞;贡金
The board paid a tribute to the retiring president who had made great contribution to the company.
“Well-done”is a tribute to his excellent skills.
6.congenial:of a person or people liked because of having the same behavior,customs,etc;in agreement with one's nature意气相投的,舒适的
I met few people congenial to me in that city.
He has got a congenial work finally after staying home for nearly half a year.
7.R.S.V.P.:the shortened form of the French phrase“repondez s'il vous plait”,English meaning“please reply”请回复
8.bilateral trade:trade between two or more countries which have agreed that each country shall balance the import and export trade that it does with each other country双边贸易
9.merger:one of two particular forms of combination,usually the larger or stronger one obtains the ownership of the other,which then becomes a subsidiary company兼并,重组
10.Chief Executive Officer,or CEO:the highest official of an organization,the person charged with the responsibility for seeing that it is properly and profitably run(it is now taking place of the managing director)首席执行官
11.condolence:an expression of sympathy for someone who has experienced sadness,sorrow,misfortune,etc.吊唁
Please accept my condolences on your father's death.
12.personal accident policy:an insurance contract under which an agreed sum of money is paid in the event of death or injuring of the insured person人身意外伤害保险
Useful Expressions
1.Expressing thanks:
I am writing to thank you for...
This is a note to thank you for...
This is to thank you for your...
We are deeply grateful for...
I should like to thank you for...
I wish to express my deep indebtedness to you for your kindness.
I should be much obliged if you would promise to do so.
I tender my sincere thanks for your kindness.
I can never thank you enough for the favor you did.
It was very good/thoughtful/more than kind of you...
It is generous of you to take so much interest in my work.
Thank you for doing so much to make my trip to...interesting.
It was a great pleasure to have met you and I thank you again for your kind and friendly reception.
We take this opportunity of expressing our sincere appreciation of your help.
2.Expressing congratulations:
It is with great pleasure that I heard of your great success in...
Congratulations on your success in...
Congratulations on your being promoted(named/appointed)...
I am very glad to hear/to learn/to know that...
I have just come to know that....Congratulations!
I wish to congratulate you on your...
May I add my voice to the chorus of congratulations that you must be hearing from all sides on your...
I have received with great delight the good news of your...Allow me to congratulate you on this great success.
Congratulations on your....I know this has meant years of hard work on your part,and it is an achievement you can well be proud of.
3.Extending an invitation:
...requests the honor of your presence at...
...invites the pleasure of...to...
I would be glad/delighted if you would...
Would/Could you come round for...
...request the pleasure of...'s company at...
You are among the distinguished guests invited.
4.Accepting an invitation:
...accept with pleasure the kind invitation of...to...
Thank you very much for your kind invitation to....I shall be delighted to come./I accept with pleasure./We would love to come.
We would be delighted to join you for...
...thank...for their kind invitation to...,which they have much pleasure in accepting.
It gives me much pleasure to accept your kind invitation to....I'll be there at...
It is very kind of you to invite me for...
What a pleasant surprise!I shall be delighted to meet you on...
It is with great pleasure...
We are sincerely happy to join you...
5.Declining an invitation:
I'm sorry I can't accept your very kind invitation to...because...
It was very kind of you to invite us...,but unfortunately...
...thank...for their kind invitation to...,but regret that...
Thank you for your kind invitation,but it is with great regret that I find that I have another engagement on that day.
The kind invitation extended to Mr.Richard to attend...is warmly appreciated.But it is
regretted that he is unable to attend as he is at present abroad on company business.
I regret that pressure of business prevents me from doing so.
Please accept my sincere regret at not being able to join...,because...
Nothing would please me more than to join you...,but unfortunately...
Review Exercises
Ⅰ.Find the errors in the following sentences and explain why they are errors.
1.Mark these“fragile”before you ship them,they contain statues worth several hundred dollars.
2.He wrote for an application form to Hopkins Industries.Where he would like to apply for a job.
3.Giselle expects to sell out our first printing within one week,the book is one of our best-sellers.
4.Adrienne has a long list of clients,she is a very successful broker.
5.My supervisor has requisitioned a temporary typist.To help us handle all the paperwork we must complete for the upcoming convention.
6.Agnes predicted that prices would rise drastically this year,we were lucky that we bought our supplies last year.
Ⅱ.In the following sentences,indicate whether a period or a question mark is needed at the end.
1.Ms.Rubin asked what the total cost would be for the three-year lease
2.Will you please return these samples to us by May 13
3.Mr.Gao is one of the corporate officers,isn't he
4.Ms.Li has already made reservations for herself and her family for our convention in Tampa next October,hasn't she
5.Do you think that we invite the entire management team—the production manager the marketing director the national sales coordinator
6.Will you please send future bills to my office address rather than to my home address
Ⅲ.Indicate the punctuation in the parentheses of the following sentences.
1.Another promotion()All of us congratulate you()
2.What a surprise()I am very happy to know that you have returned to Beijing()
3.My sincere appreciation to you for all your help()Thanks()
4.I cannot believe it()Did you hear that Stephanie and Bridget are opening another store()
5.What a record()Your sales for July set a new company record,and we congratulate you for your achievement()
6.Whose idea was this()
Writing Practice
Ⅰ.Rearrange the following phrases so that they compose a letter of thanks.
1.Dear Mr.Karl,
2.We have always valued the happy working relationship.
3.how much we appreciate the unusually large order you placed with us yesterday,
4.I just want to write to you personally to say and to thank you for your continued confidence in us.
5.Yours sincerely,
6.and shall do our best to maintain it.
7.Believe me.It is a great pleasure to serve you again.
8.that has existed over so many years between our two firms,
Ⅱ.Rearrange the following phrases so that they compose a letter of congratulations.
1.Best Regards!
2.Congratulations!
3.Dear Lorraine,
4.Fortunately,we shall still have the opportunity to work together—and I want you to know that you can count on my enthusiastic support.
5.I just heard that you have been named Director of Marketing Services.
6.Sincerely,
7.and I join everyone else in wishing you outstanding success in your new position.
8.You certainly have earned the promotion,
Ⅲ.Translate the following Chinese into English.
亲爱的亨利先生:
欣悉您最近被提升为第一公司经理。你多年努力的目标终于达到了,这是多么令人满意的事。
我深信第一公司在您的领导下,必能继续其在商业界的良好声誉,并能对社会有重大的贡献。
对您的晋升致以衷心的祝贺,并预祝您取得更大的成就。
谨上
Ⅳ.You heard that one of your colleagues has been named marketing manager,write a congratulatory letter to him.
Ⅴ.Prepare a formal invitation to attend a reception honoring the new president of the Civic Service Club.The reception is being sponsored by the Clean-Air Club.Invitations are to be sent to all local service organization members.
Ⅵ.Translate the following Chinese into English.
王先生:
为庆祝本公司成立60周年,兹定于2015年12月31日(星期六〉晚8:30至10:30在东方大厦举行招待会。
敬请光临。
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