2．Letters of Congratulations贺信

A letter of congratulations builds goodwill by stroking the reader's ego:everyone likes to have accomplishments acknowledged．The occasions for congratulatory messages are numerous:promotions，appointments，and elections;achievements，awards，and honors;marriages and birth;anniversaries and retirements．Whether written to a close friend or a distant business associate，any letter of congratulations must be sincere and enthusiastic．It may be short，but it should contain personal remarks or references．

Writing Suggestions

Opening:Begin with the expression of congratulations．

Body:　Mention the reason for the congratulations with a personal or informal twist．

Closing:　End with an expression of goodwill(such as praise or confidence，never say“good luck”)．

Sample Letters

a．Promotion of Business Acquaintance

Dear Russ，

I was pleased to hear that you have been promoted to sales manager of Simon＆Dumn Enterprises．Congratulations!Simon＆Dumn is certainly fortunate to have such a dynamic and hardworking person in charge of its marketing operations．

If ever I can be of assistance to you in making contacts on the West Coast，please let me know．

Sincerely，

b．Employee's Anniversary

Dear Maria，

In the ten years you have been with Ford，you have seen our company grow from a small local factory to a national organization．Responsible for this remarkable growth are highly productive and loyal employees like you．It is a pleasure for me to write this congratulatory letter on your tenth anniversary，for it gives me an opportunity to thank you for your contribution to our success．

As supervisor of our filing staff，you have set up a highly flexible and effective system for handling the increasing volume of records．I am sure you have heard the often-repeated statement around the office，“If you don't know，ask Maria．”This statement is indeed a tribute5 to your efficiency．

I look forward to working with you in the years ahead．When I think of the slogan“Ford is people，”I can't help calling to mind a picture of you and all those like you who help to make our firm the congenial6，effective group it is today．

Sincerely yours，

c．Congratulations on a New Venture

Dear Mr．Rockefeller，

I have learned with great delight that you are opening a cotton mill．May I add my voice to the chorus of congratulations that you must be hearing from all sides?I am sure your mill will be a great success．I sincerely hope you will find in this mill the happiness and satisfaction you so richly deserve．

Congratulations and all best wishes!

Cordially yours，

Reuben Watson