10 Key Value Drivers 8　Networked enterprise strategies　中文

Main Idea

Networking focuses on how you keep your customers by creating a community of interest. The emphasis here is on collaborating with customers to generate ongoing value.

Supporting Ideas

This section of your business plan should highlight what you're doing to create a genuinely networked business enterprise.

1．Detail the dynamics of your customer networking

Explain why you need a "womb-to-tomb" strategy that will add value for your customers on an ongoing basis.

• Describe your collaborative advantage—where customers help you come up with new product ideas while at the same time helping each other take advantage of shared experiences.
• Talk about the additional benefits available to a net-worked enterprise—such as:
  • Improved customer service through self-help Web sites.
  • Increased customer satisfaction and responsiveness.
  • Lower operating costs in many areas of the enterprise.
  • Feedback to improve products and services.
  • More accurate business intelligence.
  • Greater market coverage.
  • Less opportunity for errors to arise.
  • The increased competitiveness of a global perspective.
• Go into detail about the enhanced management of the customer relationship which will be available to you—which will lead to reductions in new product development time and enhanced customer empathy which will facilitate future add-on sales.

2．Talk about what's involved in managing your network

Show that you have a realistic appreciation of the requirements to develop and manage an effective customer net-work as an extension of your business model.

• Be specific about what it will take to keep your customers—taking into account the dynamic impact of the networks offered by your competitors.
• Make it easy for customers to collaborate with each other—by making available databases of specialized information contributed by their peers.
• Let all your stakeholders participate in your customer network—dealers, distributors, employees, investors, suppliers and others who can add value.
• Blueprint your network—by having clearly articulated business objectives, clear metrics by which success can be determined and methods for measuring progress on a regular basis.
• Maintain the network—keep it accessible to everyone who wants to contribute. This is easily achieved by building your customer network around a Web site.