10 Key Value Drivers 7　Growth strategy and management　中文

Main Idea

Growth is good—it's the lifeblood of any business. However, unless you have the right framework in place before-hand, growth can also cause problems.

Supporting Ideas

This section should establish that you have management bench strength in place, and that you are already getting your framework for handling rapid growth in place.

1．Discuss your enterprise growth strategy

Provide evidence that you're looking ahead rather than sim-ply reacting as events unfold.

• Specify which generic growth strategy you will employ—
  • Search out new markets for existing products.
  • Search for new products or services.
  • Sell more of the same to existing customers.
  • Grow through mergers or acquisitions.
• Analyze what management bench strength is required to succeed with your chosen growth strategy—and definitively show you're already moving in the right direction by recruiting more people.
• Project when you'll need to make the transition from entrepreneurial to professional management—and what the trigger events will be. Go into how you are developing your human resource capabilities, establishing management processes and gradually delegating more responsibilities to others.
• Talk about impending changes on the horizon—and explain what your anticipated response will be to each of these events. Provide some detail on your organization's capacity for change.

2．Discuss the "growth wall"

High growth enterprises often hit a wall where things seem out-of-control as cash runs out, sales level off and key employees move elsewhere.

• Outline the typical growth wall for your industry—and how companies have managed to move through this phase in the past.
• Specify what actions you're currently taking to manage this event—which will most likely include:
  • Continuing to innovate and get better.
  • Recruiting and developing a new generation of leaders.
  • Strengthening the corporate culture.
  • Beefing up the organization's planning capabilities.
  • Delegating more.
  • Reducing bottlenecks in management decision making.
  • Dismantling communication barriers.
  • Developing better reward systems to recognize talent.