10 Key Value Drivers 1　Opportunity and industry analysis　中文

Main Idea

Your business plan needs to identify a problem and explain the solution you have developed. You then need to explain why this is a sound commercial opportunity ready to exploit.

Supporting Ideas

The essence of this section in your business plan is to show that you understand the lay of the land where you are proposing to compete, and that you have analyzed the industry in sufficient detail to know what you're going to find.

1．Opportunity recognition and analysis

Provide potential investors with more detail about the inspiration behind your business idea.

• Discuss your "eureka moment"—the flash of inspiration that came to you as you came up with the idea you are now ready to build a business around.
• Explain which leading users you have already discussed your solution with—what their current pain is and why you have concluded there is a ready market for the solution you've developed.
• Articulate your problem statement—the problem you have grappled with personally and which your are pro-posing to solve for your future customers.

2．Industry dynamics and risk analysis

In this section, you detail the context within which your idea must work if it is to succeed commercially.

• Define your industry and market space—in terms of overall size and distinguishing characteristics. Generally speaking, most industries can be categorized as being dynamic (emerging growth with no established leaders), technologically sophisticated (where profits vary widely depending on infrastructure) or hostile (dominated by powerful and established firms). You might also mention the prevailing level of innovation, typical product life cycles and any other distinguishing features.
• Highlight any strategic inflection points within the industry—areas where the established order is being changed notably and where exceptional opportunities are arising as a result of new technology, new business models, new competition, etc.
• Look at the risks involved—who your major competitors will be, what disruptive technologies are imminent, whether customers are likely to move to substitute products, competition for resources, etc.
• Discuss your proposed customer solution—by developing a solution statement which precisely outlines why people will buy what you propose to offer them. To supplement this information, add a SWOT (strengths, weaknesses, opportunities and threats) analysis of your own strengths and weaknesses. Detail how your solution will compare to those offered by your competitors. Summarize what you could do better than them, and where their competencies would be hard to duplicate.