Executive Summary A succinct summary of the most impor-tant points from your business　中文

Main Idea

Your executive summary should simplify and clarify your entire business plan. Ideally, when people read your executive summary, they will get hooked and interested in helping you.

Supporting Ideas

In most situations, the executive summary is prepared last, after all the other parts of the business plan have been written and rewritten for clarity and simplification.

A good executive summary will read like a fast pitch for your idea that can be taken in quickly and concisely. It will answer the key questions each potential investor will have:

• Who you are.
• What you've got.
• Where you want to go with the business.
• What you need to get there.
• Why funding is needed right now.
• How you will provide a return on the money invested.
• Case studies and examples of your early successes.

Once your executive summary has been developed, you then prepare another four different versions of it:

Your "Fast Pitch" is just a few sentences long. It is something you would say to a potential investor which would make them interested enough to meet with you at a later stage, or to refer you to someone else they know who invests in your industry.

Your "E-mail Quick view" is an e-mail version of your Fast Pitch. It is intended to be e-mailed out to potential investors with the objective of getting them interested enough to request more information from you.

You also need to convert your executive summary into "Telephone Key Points" Most investors will call you on the phone before deciding whether to meet you in person. Be pre-pared to make a good impression by preparing the key points you would cover in just such a conversation.

Your "Meeting Outline" is your prime opportunity to sell your business plan. You need to be engaging and convincing right from the outset while you weave a great story. Plan on taking about 20-minutes to describe your business plan, and then another 10-minutes to describe the financials from the ground-up. Then let the investor start asking questions about what they need to know. This is where all the tough questions will be asked, so be prepared. Communicate your excitement and your passion. Ask for advice and feedback and attempt to keep things moving forward.