MAIN IDEA

中文

The rules for raising start-up capital have changed forever—and for the better. Gone are the days of hype and business plans on a napkin. To get a new project funded today, you'll need a solid business plan that mitigates risk and shows how your new venture will create sustainable value.

Sound business plans focus on both sides of the value creation equation. They outline which value drivers will create added value for the enterprise, and which value drivers must be carefully managed so as to avoid destroying value. Specifically, a viable business plan must now be centered around the new enterprises' approach to the ten specific value drivers shown below.

There are no shortcuts to success. To attract capital investment in any new venture, you'll need to do what is required to write a sound business plan which shows beyond any doubt that you've covered the four cornerstones of entrepreneurial success:

In short, the key challenge which usually faces new business ventures is to get the right things done in the right order. Getting the sequence right is important because it enhances your chances of success. You have to develop your business plan in painstaking detail before anyone will invest in your new venture. Your business plan will enable you to work smarter, stay alert to impending road-blocks, stay motivated, align expectations with reality and move your venture forward. Your business plan is the most important document you'll ever write, so take the time to do it well. And remember, a business plan is never static but constantly changes and evolves.