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Students in air service major are a name-card，the professional visual identity of air service students not only demonstrates a personal image, but also shows the overall image and spirit of a university.With the development of China’s civil aviation industry and the continuing open up of aviation rights, domestic and international air-routes are opening continually，all the airlines make requirements of a global vision for cabin crews.The air service major should be committed to training air service students to have a global vision and to meet the needs of related service industries.

When training air service students and shaping their professional image，we follow the requirements of airlines for cabin crews and worked out this professional visual identity brochure of air service students to standardize and demonstrate air service students’image.This brochure offers details and comprehensive specification in aviation service majors’hairstyles, makeup, clothing, deportment and other aspects；the book provides correct demonstration of aviation service students under the guidance of professional teachers and wrong examples, illustrated bilingually；and provide pictorial demostration for each part with strong practicality.It also provides standards to develop air service majors’ students’professionalism.Air service students, and their warm smiling, beautiful makeup, standard look in uniform, well-trained etiquette will show their professionalism, which is helpful for their future work.

This book is planned and written by professor Yueqiang Xiong, in which the models’ etiquette guided by Le Li, Xianghui Zou, Min Tang, Xue Yu, Yifei Zhan, Qun Liu, and translated by Qiaoyan Zhang, from Guilin University of Aerospace Technology, and Yifei Zhan who studied in UK.

This brochure can be used as the teaching material not only for students of air service major，but also for students who are majoring in bullet train crew，luxury cruise ship crew，hotel management and other related majors, moreover，it can be a reference brochure for staff who work in related corporations.

Although we do a lot of useful exploration and make efforts in the preparation of specialties for Professional Visual Identity Brochure of Air Service Students，it is still inevitable that it has inappropriateness，errors and omissions due to our limited capacity，I urge for readers’ valuable advice during use，and we welcome your timely feedback of comments and suggestions so that we can make timely corrections and improvements.

In the process of writing，we consulted relevant domestic documents and airlines professional image manuals, thank the authors and related airlines!

特别鸣谢: 桂林市维纳斯摄影有限公司【纯摄影】艺术写真馆