目录
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多模态语篇的连贯构建研究 以中国英语学习广告为例 英文版
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1.1内容提要
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1.2前 言
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1.3目录
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1.4Chapter 1 Introduction
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1.4.11.1 Research motivation
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1.4.21.2 Research rationale
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1.4.2.11.2.1 Discourse coherence and genre
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1.4.2.21.2.2 Discourse coherence in multimodal sense
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1.4.2.31.2.3 Discourse coherence as a holistic，multi-laye...
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1.4.2.41.2.4 Verbal mode vs.visual mode
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1.4.31.3 Aims and research questions
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1.4.41.4 English learning advertisements in China
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1.4.4.11.4.1 The reason for using the English learning ad...
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1.4.4.21.4.2 The profit-making English language schools i...
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1.4.4.31.4.3 The material features of the English learnin...
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1.4.51.5 Organization of the book
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1.5Chapter 2 Literature Review
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1.5.12.1 Coherence
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1.5.1.12.1.1 Definitions of coherence and cohesion
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1.5.1.22.1.2 External factors of coherence
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1.5.1.32.1.3 Global coherence
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1.5.1.42.1.4 Local coherence
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1.5.1.52.1.5 Cohesive devices
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1.5.22.2 Multimodality
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1.5.2.12.2.1 Key tenets of multimodal discourse analysis
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1.5.2.22.2.2 Works on theorizations of inter-semiotic rel...
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1.5.2.32.2.3 Frameworks of visual-verbal relations
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1.5.2.42.2.4 Multimodal discourse analysis based on speci...
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1.5.2.52.2.5 Research on multimodality in China
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1.5.32.3 Summary
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1.6Chapter 3 Research Design
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1.6.13.1 Analytical framework of coherence construction...
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1.6.1.13.1.1 Global coherence，local coherence and surface...
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1.6.1.23.1.2 From linguistic to multimodal：extension and ...
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1.6.1.33.1.3 A three-level framework of coherence constru...
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1.6.23.2 Data
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1.6.2.13.2.1 Collection of the data
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1.6.2.23.2.2 Description of the data
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1.6.33.3 Research framework
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1.6.43.4 Research methods
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1.6.4.13.4.1 Textual analysis
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1.6.4.23.4.2 Empirical studies
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1.7Chapter 4 GIobaI Coherence in the EngIish Learning...
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1.7.14.1 A working definition and model of global coher...
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1.7.24.2 Identifying topics and points of various level...
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1.7.2.14.2.1 Identifying Topics in the English learning a...
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1.7.2.24.2.2 Identifying macro-Points and hyper-Points in...
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1.7.34.3 Patterns of global coherence across the stages...
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1.7.3.14.3.1 Reader attraction
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1.7.3.24.3.2 Corporate profile
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1.7.3.34.3.3 Statements of competitiveness
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1.7.3.44.3.4 Course information
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1.7.3.54.3.5 Testimonial
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1.7.3.64.3.6 Call for action
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1.7.3.74.3.7 Summary
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1.7.44.4 Conclusion of this chapter
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1.8Chapter 5 LocaI Coherence in the EngIish Learning ...
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1.8.15.1 Working definition and principle of local cohe...
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1.8.1.15.1.1 Limitations of existing research on visual-v...
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1.8.1.25.1.2 A Working principle of local coherence in th...
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1.8.25.2 Local coherence patterns and the differentiati...
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1.8.35.3 Analysis of local coherence patterns across th...
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1.8.3.15.3.1 Reader Attraction：a model of local coherence...
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1.8.3.25.3.2 Corporate Profile and Testimonial
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1.8.3.35.3.3 The“learning method”phase in the Statements ...
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1.8.3.45.3.4 Course Information
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1.8.3.55.3.5 Summary
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1.8.45.4 Conclusion of this chapter
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1.9Chapter 6 Surface Cohesion in the EngIish Learning...
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1.9.16.1 A working definition of surface cohesion in mu...
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1.9.26.2 A working framework of surface cohesion in com...
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1.9.2.16.2.1 Existing frameworks on layout analysis
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1.9.2.26.2.2 Evaluation of the existing frameworks
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1.9.2.36.2.3 A working framework of the analysis of cohes...
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1.9.36.3 Semiotic analysis of surface cohesion in the E...
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1.9.3.16.3.1 Layout structure
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1.9.3.26.3.2 Visual salience
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1.9.46.4 Conclusion of this chapter
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1.10Chapter 7 Reader Reaction to the Coherence Resourc...
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1.10.17.1 Eye-tracking experiment on the coherence const...
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1.10.1.17.1.1 Introduction of the experiment equipment and...
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1.10.1.27.1.2 Research methodology
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1.10.1.37.1.3 General patterns of the eye movement data
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1.10.1.47.1.4 Results concerning the three levels of coher...
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1.10.1.57.1.5 General discussion
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1.10.27.2 The memory recognition test
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1.10.2.17.2.1 Research methodology
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1.10.2.27.2.2 Hypotheses
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1.10.2.37.2.3 Results
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1.10.2.47.2.4 Summary
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1.10.37.3 The evaluation investigation
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1.10.3.17.3.1 Research methodology
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1.10.3.27.3.2 Predictions
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1.10.3.37.3.3 Results and discussion
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1.10.47.4 General discussion and conclusion
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1.11Chapter 8 ConcIusion
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1.11.18.1 Summary of research outcomes
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1.11.1.18.1.1 Genre features of the English learning adver...
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1.11.1.28.1.2 Analytical framework for coherence construct...
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1.11.1.38.1.3 Textual analysis：global coherence，local cohe...
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1.11.1.48.1.4 Empirical studies on reader reaction
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1.11.28.2 Implications and contributions
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1.11.2.18.2.1 Implications for genre studies
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1.11.2.28.2.2 Implications for the analytical tools for mu...
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1.11.2.38.2.3 Implications for methodology：combining textu...
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1.11.2.48.2.4 Implications for document designers
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1.11.2.58.2.5 Implications for educationists in English
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1.11.38.3 Limitations and future directions
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1.12References
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1.13Index
多模态语篇的连贯构建研究 以中国英语学习广告为例 英文版
.孟艳丽著
创建者:有泉收藏量：转发