Hangzhou Wahaha family brand
Founded in 1987, Hangzhou Wahaha Group Co., Ltd. is the largest food and beverage manufacturer in China and the fifth largest in the world. It has ranked first in China's beverage industry for 11 consecutive years in terms of asset scale, output, sales revenue, profit, profit and tax, and has become the largest, most profitable and most promising food and beverage enterprise in China. In 2010, China's top 500 private enterprises ranked No. 8. The main family brands of Hangzhou Wahaha Group are:
1. Carbonated beverage series: Very Cola, Very Lemon, Very Apple, Very sweet Orange, Children's Cola, Very Coffee Cola, Very Orange honey, very peach;
2. Milk beverage series: AD calcium milk, Lactic acid bacteria milk, second generation AD calcium milk, Wahaha fruit milk, Milk doll, Shuang Weiwei, prebiotic AD calcium milk;
3. Tea beverage series: Blueberry iced green tea, blueberry iced black tea, Jasmine Green tea, Longjing Green tea, iced black tea, low-sugar green tea, fruit tea, jasmine honey tea, iced lime tea, honey grapefruit tea, Tie Guanyin, Oolong tea;
4. Juice series: Nutritional fruit granules, Shanli Hong, Wahaha juice, Wahaha juice bottle;
5.Hello-C series: Hello-C Grapefruit, Hello-C lemon, HELLO-C Pineapple Coconut, HELLO-C fruit orange, HELLO-C fruit peach, HELLO-C fruit grapefruit, Hello-C fruit lemon;
6. Youyou Series: Youyou Milk coffee, Youyou milk alcohol, Youyou milk tea, Youyou lemon tea, Youyou grapefruit tea, Youyou mountain black tea;
7. Fruit milk series; Nutrition Express happiness line, nutrition Express line, nutrition Express upgraded version, greetings sunshine, yearning C;
8. Tetra Pak Package series: Orange juice, apple juice, Nutrition Express, excellent milk, corn soup, pure milk, Raku milk, ice tea;
9. Plant beverage series: winter melon honey, chrysanthemum honey;
10. Functional drink series: Activate active vitamin water;
11. Flavored beverage: Wahaha Beer catechu cool
Very cola
-- The Chinese own Coke
Wahaha Company is based on extensive market research, according to the taste of Chinese people developed cola type carbonated beverage, high gas content, good taste, no preservatives added, more in line with modern consumer psychology. At present, Very Cola, with its unique national characteristics, has become a symbol of the happy life of the Chinese people.
Happy events of course very cola!
Every day Probiotics every day
The brand new Shuang Weiwei probiotic fermented yogurt drink launched in 2006 is a new biotechnology achievement of Wahaha Group in the field of children's milk drinks.
Cool Weiwei contains potassium, calcium, sodium, magnesium, phosphorus, iron, zinc and other minerals, using the world's leading microencapsulation technology, to strengthen the children's growth and development of vitamins A, D and vitamin B3, B6, B12, but also special added taurine, after high-quality probiotic fermentation, more smooth taste, nutrition easier to absorb, to give children more protection, more health!
Wahaha blueberry ice tea
-- Blueberries are so energizing
Blueberries are known as the precious and luxurious "queen of fruits" and are listed as "one of the five healthy foods for human beings" by the Food and Agriculture Organization of the United Nations.
Wahaha Blueberry iced black Tea, using the world's leading high temperature short-term extraction, instant cooling, high-speed centrifugation, multistage fine filtration four technologies, extract tea essence, unique vitality factors - SOD, anthocyanin, let you seize the youth, seize the vitality!
When fresh blueberries blend into black tea... Tea drink new rich, thus born, magical delicious, not to be missed!
Wahaha nutritional fruit granules
- Health! Amelie!
Wahaha nutrition fruit, the use of international first-class production line, with vitamin C, nicotinamide, beta-carotene, lutein, taurine, potassium, sodium, zinc, inosiol and other 15 nutrients, plus delicious fresh fruit grains, look different, drink different, chew more different!
Nutrition plus fruit, healthy! Amelie!
Hello C grapefruit, Hello C lemon
-- Greetings from C twice a day
Wahaha Hello-C grapefruit, Hello-C lemon, a selection of lemon and honey grapefruit rich in vitamin C, and specially added honey conditioning, nutrition is easier to absorb. The natural fruit acid brought by lemon and honey pomelo combines the sweetness of honey, giving you the wonderful enjoyment of sour taste and sweet aftertaste.
Wahaha Hello-C grapefruit, Hello-C lemon, the use of advanced UHT ultra-high temperature instantaneous sterilization process and cold filling process, so that the nutrition and delicious have a better retention. A bottle full of fruit acid and VC, a bottle full of health and delicious, careful care of the health of modern urban people.
Nutrition fast line happiness line
-- Nutritious and delicious
Milk for breakfast? Not enough at all!
Juice for breakfast? Not enough!
Wahaha Nutrition Express happiness package, specially added 18 kinds of nutrients, the use of biotechnology, probiotic fermentation, so that the nutrition of yogurt and juice delicious sweet hand in hand, nutrition and delicious in one step! Remember to drink a bottle for breakfast!
Mitsubishi family brand
Family branding is the use of a single main brand for multiple products and services when product differentiation is high and it is difficult to use the corporate brand.
Mitsubishi is in fact the best example of the earliest implementation of the cooperative system
Mitsubishi was founded in 1870 as a shipbuilding company. Today, the giant global conglomerate includes hundreds of companies, some of which do not bear the Mitsubishi name. According to Mitsubishi, the companies operate independently but work together for the common good. In order to establish the common ground of Mitsubishi Corporation, these companies implemented the same corporate logo, which is represented by three linked red diamond shapes
Two companies, Mitsubishi Electric and Mitsubishi Motors, are examples of Japanese superbrands
Mitsubishi Electric is ranked 200 on Fortune magazine's "World's 500 Largest Companies" list. Mitsubishi Motors has more than 30,000 employees, 50 subsidiaries and sells products in 160 countries worldwide. Mitsubishi Motors specializes in cars, while Mitsubishi Electric is highly diversified, with products such as elevators, air conditioners, film producers, semiconductors and television sets. From brand strategy, both companies use the corporate name and three diamond logos on cars and televisions
Although the two types of consumers may have different experiences with Mitsubishi branded products
For example, one consumer bought a Mitsubishi car and had a good experience with it, while another had a bad impression of a Mitsubishi TV set. The first consumer's positive image will consider buying a Mitsubishi brand TV; The second consumer with a negative image has doubts about Mitsubishi Motors when deciding to buy a car.
Emotionally, each consumer may transfer positive and negative experiences of the brand from one product to another.
This sense of brand transcends product categories and is worth paying special attention to.
This is because a consumer who has a negative experience in one product category of a brand will refuse to buy another product category of that brand.
As for what happens when you use the same brand in a completely different and highly specialized product category?
Take Yamaha, the Japanese superbrand known for its Musical Instruments but also for its motorcycles. The two companies have different product lines, but both use the Yamaba name and logo. If a musician playing a mountain leaf instrument also rides a mountain leaf motorcycle, it is the same customer in the special product category who is exposed to the same brand. The consumer's positive cognitive thought process is: I bought Yamaba's keyboard is great, and I think its motorcycle must be great, too.
The example of Mitsubishi and Yamaba draws attention to the fact that any interaction between consumers and brands can turn consumers into influencers - brand advocates or brand detractors. Happy consumers (advocates) may enthusiastically recommend the brand to their friends, while unhappy consumers (detractors) will blame the brand to all their friends.
