【Practical training project 3】

Tear Brand Name

【Task object】

Help students build team spirit in the game.

【Task content】

(1)  Prepare a number of A4 paper for each group, requiring different color of paper for each group, markers, double-sided adhesive and so on.

(2) Each person will be affixed with his name on the back of A4 paper, called name brand, as a unit, in the case of not hurting the other side can use sports or face to fight, try to tear off the name brand on the other side is the winner.

【Task requirement】

(1) Put the prepared A4 paper, markers, double-sided tape and other things on the table in the middle of the group, and first make a famous brand.

(2) Then the students come to the open field outside the classroom, preferably the grass.

(3) Team members can tear off other team's brand name in any way, the team member whose brand name is torn will leave the game area, all the team members' brand name will be torn off, and the group will be eliminated.

(4) During the game, it is required to save the game process by means of photos or videos.

(5) Stay to the last group, that is, the winner.

(6) The game time is 50 minutes.

【Task organization】

Table6-5       Name tag tearing task organization list

【Task evaluation】

Table6-6      Brand name tearing task evaluation form

Enron,

Enron company values stated by mid - 2000, the newspaper is communication, respect, integrity, excellence, but apparently enron made as a serious violation of the principle of good faith, it has been an emphasis on earnings growth and individual initiative, coupled with the lack of the usual corporate checks and balances mechanism, make the enterprise culture from praise highly aggressive strategy to one that increasingly relied on unethical opportunistic.Enron hired an army of lawyers and accountants who made it an expert at breaking the rules without getting caught.The collapse of a company built on a bad corporate culture is inevitable.

Chu contend

More than two thousand years ago, xiang Yu fought between Chu and Han. Xiang Yu was so brave and powerful that he could pull down mountains. However, liu Bang, not Xiang Yu, finally won the kingdom.Because Liu Bang netted a lot of talented people, han Xin, Zhang Liang and Xiao He of the three heroes, Fan Kuai of the dog butcher, Xiahou Ying of the car driver, Zhou Bo of the funeral service, and Chen Ping, Yingbu, etc., formed a brain trust of abundant talented people.

Xiang Yu, however, was suspicious and could not appoint anyone on merit. He could not retain even one fan Zeng, and ended up being defeated and killed.Liu Bang's victory is the victory of the team.Liu Bang has built a team in which talent is properly placed and talent is properly used.Xiang Yu, on the other hand, relied on sheer courage and did not build a team capable of its use, so failure was not surprising.So Liu Bang's victory is a team victory over a single person.

[inspired]

Bill Gates said, "Big success depends on team, but individual can only achieve small success."Teams can accomplish tasks that individuals cannot.

Association put forward the slogan of the impressively is the teacher of "creating the tiger", its shape employee is both to like the king of beasts in the tiger has a majestic demeanor "roaring toward the enemy", heroic, strength, and like a pack of wolves division of labor cooperation and solidarity of the "ten to one" spirit, everyone know yourself in the position and role of the team, Align your personal goals with the team's common goals.And this is one of the reasons why Lenovo can become bigger and stronger.

Connotation and casting of local tax team spirit

The so-called team is an organization composed of individuals who need to support and cooperate with each other because of common goals.Team spirit simply means communication, trust, unity, cooperation, cooperation and mutual help.The scope of the team is not only one department, work of the same nature, but also includes work of different departments and different natures.As an important economic law enforcement department, the local tax department is responsible for serving the construction of socialist harmonious society, so it must take the construction of harmonious team as one of the important goals.

I. The basic characteristics of the local tax team

An excellent team is a collective of unity and progress. Everyone in the team is making efforts to contribute to a common goal, and this strength is not a simple addition, but a combination of 1+1 > 2.From the basic connotation of the team, an excellent local tax team contains at least the following characteristics:

First, clear goals.The goal is clear and the direction is clear.In recent years, Weifang land tax earnestly carries out the scientific development concept, actively develops the harmonious land tax construction activity, has made the positive contribution for the construction of the harmonious society.The practice of exploring the activity of "Harmonious local Tax Construction Year" was recommended and exchanged by the State Administration of Taxation and Shandong Local Taxation Bureau.To carry out harmonious local tax creation activities is the goal of the local tax team. Every cadre and worker must be clear about how his contribution relates to this goal and be willing to make contributions to it, which is the great impetus of the team.

Second, the atmosphere of unity.Comrade MAO Zedong once said, "We are all from all corners of the country, united for the common revolutionary cause."The success of any cause cannot be achieved without unity. It cannot be achieved without a cultural environment of unity, stability, harmony, harmony, harmony, unity, unity and positive development.Weifang local Taxation Bureau carried out the activity of "learning from others' strengths, praising others' strengths and promoting harmonious development", and colleagues learned from each other more than 2 strengths and advantages, so as to establish their own balance heart, let each other establish confidence, mutual help and mutual learning to promote the relationship between colleagues further harmonious and harmonious.

Third, candid communication, support and collaboration.Xun Kuang, an ancient Chinese thinker, once said: "Human power is not as good as cattle, and walking is not as good as horses."Men can group, but they cannot."Thus, the importance of energy group.Weifang local Taxation Bureau has established a democratic dialogue day system between directors and employees in the system, and decided that every Monday afternoon is a dialogue day.More than 20 hotlines for democratic dialogue between directors and workers have been opened throughout the system.At present, the system has organized more than 800 director of staff democratic dialogue activities, to solicit more than 120 opinions and suggestions, reasonable solution of more than 90% of the problems, so that the relationship between cadres and the masses further harmonious.

Fourth, relevant ability, technology and knowledge.Each member of the team should have a certain self-management quality, to themselves and the team have a high degree of responsibility.Weifang local Taxation Bureau carried out demand-oriented personalized education and training, and Song LAN, member of the Party group and chief accountant of the State Administration of Taxation, made important instructions, requiring the national tax system to learn and promote.The organization Department of the CENTRAL Committee of the CPC published the sixth issue of "Dry Education Newsletter" and Xinhua News Agency.At present, weifang local tax talent pool with 368 people has been established, and 51 people have been rated as skillful in collection management, inspection and computer by Shandong Local Taxation Bureau, and entered the backbone talent pool of the provincial local tax system.672 people have obtained certified tax agents, accountants and other qualifications.80% of the cadres and staff have obtained the information technology certificate above the primary level, and 30% of them have obtained the intermediate certificate, which further improves the local tax cadres' learning ability, innovation ability and execution ability, and speeds up the harmonious development of tax industry.

Fifth, continue to seek development.Weifang Local Taxation Bureau regards innovation and implementation as the soul of local taxation development, vigorously promotes the innovation of local taxation work and realizes the harmonious development of local taxation. Every member of local taxation team should have the pursuit of constantly improving their own ability to develop to a higher goal.

Second, excellent local tax team spirit

Joan R. Kazabach and Douglas K. Smith, authors of The Wisdom of Teams, emphasize that a team is not any group that works together, but represents a set of values that encourage listening, responsiveness, support, and respect for other people's interests and accomplishments.First of all, team performance comes from the performance of each member of the team. Only when each member gives full play to his ability and coordinates the division of labor and relationship with others, team performance can be maximized. Team concept is clear, team spirit is easy to understand.The so-called team spirit, simply speaking, is the overall consciousness, the spirit of cooperation and service spirit of the concentrated embodiment.Team spirit is based on respect for individual interests and achievements, the core is cooperation, and the highest realm is the centripetal force and cohesion of all members, reflecting the unity of individual interests and overall interests, and thus ensuring the efficient operation of the organization.The formation of team spirit does not require team members to sacrifice themselves, on the contrary, the use of personality, performance of expertise to ensure that the members of the task to complete the goal, and the clear willingness and way of cooperation generated real inner power.Team spirit is a part of organizational culture. Good management can arrange everyone to appropriate positions through appropriate organizational form and give full play to the potential of the collective.If there is no correct management culture, no good attitude and dedication, there will be no team spirit.

Three, the casting of team spirit

Team spirit is the foundation of outstanding performance, the cornerstone of growth and development, and the guarantee of opportunities for both the organization and the individual.Have team spirit, cultivate team spirit is the guarantee of the success of the work, namely the so-called "good hand is defeated by two fists, two fists are difficult to defeat four hands".It is better to fight together than alone.To do a job well, it is not necessary to say that it is simply handed over to one person.

One is to be good at seeing the strengths of others. Carl Jung, a famous American psychologist, had a formula: I+ We= Fully I.This formula means that only by integrating himself into the group can one realize his personal value to the greatest extent and improve his life.To be good at appreciation of others, to have courage, mind and tolerance.The person is modest, kind some, in doing things decent, comprehensive some, in speaking peace, soft some, "three people, there must be my teacher how", "ruler has a short, inch has a strong point", everyone has shining point, to be good at discovery, good at learning.Unity is strength, unity can produce talent, also can produce combat effectiveness.A unit to do a good job of unity, the formation of a harmonious atmosphere, to do results, establish a good image, colleagues learn to understand each other, respect each other, appreciate each other, cooperation and not impede, help but not undermine, is a very important premise and guarantee.

The second is to see where you are. A good team is like a well-designed machine, each member has his own unique positioning, have their own main work.The team machine can only function properly if each team member has a clear understanding of their position and their main task.If you don't know where you stand and what the focus of your work is, the team will be a mess.Therefore, when joining a team, the first thing you should do is not to flip through documents and take on tasks, but to find your own identity and position.

Third, strengthen cooperation and communication with others.In the face of different ideas, communication is the best way to coordinate.Weifang land tax exploration and promotion of "experience feeling type" training, although it is a game, but a lot of enlightenment.The results of collaboration are mixed.The training process is precisely the embodiment of cooperation and team spirit, so is the game, so is the work, without everyone in the unit operation process of mutual cooperation, without team spirit, the unit can not have efficient development, there will not be the realization of individual self-value.

The true meaning of the black belt

A martial arts master in a ceremony, kneeling in front of a martial arts master, is preparing to receive a hard-won black belt, after years of strict training, the apprentice martial arts continue to improve, finally can stand out in this martial arts. 

"You have to pass one more test before you can be awarded a black belt."Kung Fu master said. 

"I'm ready.""Replied the apprentice, thinking it might be the last round of the boxing test. 

"You have to answer the basic question: What does a black belt really mean?" 

"It's the end of my kung fu journey," the apprentice replied without hesitation. "It's the reward I deserve for my hard practice." 

The martial arts master waited for a while. He was obviously not satisfied with his disciple's answer. Finally he said, "It is not time for you to get your black belt. 

A year later, the disciple knelt before the martial arts master again. 

"What does a black belt really mean?"The master asked. 

"A symbol of excellence and highest achievement in the discipline."Disciple said. 

The martial arts master waited and waited. After several minutes he did not speak, and it was clear that he was not satisfied, he finally said, "It is not time for you to get your black belt. 

A year later, the disciple knelt before the martial arts master again. 

"What does a black belt really mean?" 

"The black belt represents the beginning, the beginning of an endless journey of discipline, struggle and the pursuit of higher standards." 

"Okay, you're ready to take a black belt and start fighting." 

In this changing competitive environment, the establishment of an enterprise represents a new milestone, is a starting point, the establishment of an enterprise may have a temporary advantage in professional technology, but the operation of an enterprise is not only relying on technology.He must have a team to operate together, a vision that can inspire team dedication, a management mechanism, and more importantly, a leader must have a plan to learn operation and management.An enterprise is an achievement as well as a starting point. Only by maintaining the learning of individuals and teams, can an enterprise be built on an everlasting foundation and stay in health and development. 

To a wise man, every day is a new life.

Life insurance group

A life insurance team: From 1995 to 2005, this marketing team created a total of 1.2 billion yuan of premiums, 6 billion yuan of insurance, and served more than 60,000 customers.In addition to the perfect system and strict management, the business department attaches great importance to the construction of business culture.Under the common identity of all partners to form the same belief, praise the team culture of simplicity, sunshine, appreciation, sharing and value. 

[inspired]

[Simple culture] Unlimited communication, honest meeting;They incorporate simple ideas into their daily work, learning, and communication, so that everyone can work in a relaxed and trusting atmosphere and improve their work efficiency.

【 sunshine, appreciate culture 】 sunshine I appreciate you;To face every challenge with a sunny attitude, everyone in the team follows a positive and positive philosophy of sunshine, and it is this philosophy that makes the team cohesive. 

[Shared culture] There is no omnipotent individual, only omnipotent team;The workplace is full of shared ideas, shared resources, shared wisdom, shared information, shared happiness, shared wind and rain, shared pressure......Have become an indispensable part of the life of the team mates.

[Value culture] Pursue individual value and achieve team value;From an ordinary person to a financial consultant with a comprehensive knowledge of insurance, finance, law, medical and other fields, I will make my own achievements and contribute more to the value of the team. I will use the improvement of professional value to achieve colorful achievements in life.From mediocre income at the beginning to high salary today, every success reflects the dream, dedication and persistence of the team partners.

Don't forget to dig a well when carrying water

There are two monks who live in a temple on two neighboring hills.There is a stream between the two mountains, and the two monks go down to fetch water from the stream at the same time every day.Over time, they became good friends. 

In a flash, time is five spring and autumn in carrying water every day. 

One day, the monk on the left mountain did not come down to fetch water. The monk on the right mountain thought to himself, "He must have overslept."I don't care.However, the next day, the monk of the mountain on the left, still did not come down to fetch water, and the third day was the same. After a week, it was still the same.Until after a month, the monk on the right of the mountain, finally can not bear.He thought to himself, "My friend may be ill. I'll go and visit him and see what I can do."So he went up the hill on the left to visit his old friend. 

When he reached the temple on the left hill and saw his old friend, he was astonished.Because his old friend was practicing taijiquan in front of the temple, not like a man who has not drunk water for a month.He asked curiously: "You have not come down to fetch water for a month, can you not drink water?"The monk of the mountain on the left said, "Come, come, let me show you."So he took the monk from the mountain on his right to the back yard of the temple and pointed to a well. "For the past five years," he said, "I have dug this well every day after FINISHING my homework.Although we are young and strong enough to carry our own water, how can we expect others to carry it for us when we are too old to walk?So even though I was busy at times, I did not break my plan to dig as many Wells as I could.Now, finally let me dig the well, I don't have to go down the mountain to carry water, I can have more time to practice taijiquan, which I like." 

[Case Analysis]

In our work world, working for a salary is like carrying water;Too often we forget to take the time after work to dig our own well, cultivate our own strength, and pave a road for ourselves.So that in the future, when we are older, even if our strength is not as strong as that of the young, we will still have water to drink, and we can drink it leisurely and continuously. 

When the enterprise is operating, whether also want to "dig a well" for oneself?Cultivating new people and investing in the future is the long-term "well" of an enterprise. 

To plant a field is to leave a road for oneself.

The eagle of rebirth

The eagle is the longest living bird in the world, with a lifetime age of up to 70 years.To live that long, it must make difficult but important decisions at age 40.Then its beak became long and curved, almost touching its chest;Its claws began to age and it was unable to capture its prey effectively;Its feathers grew thick and thick, and its wings became very heavy, making it difficult to fly.

At this point, the eagle has only two options: it can either die or go through a painful process of renewal --150 days of transformation.It must fly very hard to the top of the mountain, build a nest on the cliff, and stay there, not fly.

The eagle first strikes the rock with its beak until it falls off completely, and then quietly waits for a new beak to grow.With their newly grown beaks, eagles pluck aging toenails from their claws, one by one, dripping blood.When the new toenail grows out, the eagle uses the new toenail to pull out the feathers on the body one by one.Five months later, the new feathers grow out, and the eagle begins to fly again for another 30 years!

[inspired]

The story of The Eagle teaches us that there are times in the life cycle of a business when we must make difficult decisions and begin a process of renewal.We must let go of bad habits and traditions, perhaps some of the things that have supported our success in the past but are hindering our progress today, so that we can fly again.The metamorphosis is painful, both for the company and its employees.But in order to survive, we have to go through this experience!Like the metamorphosis of the eagle, re-open the new life cycle of our enterprise.

Marketing Shanghai: Shaping the city spirit

On May 10, 2001, at the closing of fortune Forum in Hong Kong, Tung Chee-hwa, chief executive of Hong Kong SPECIAL Administrative Region, grandly launched the brand Hong Kong logo - Flying Dragon!Since then, "The City of Motion is Hong Kong" commercials began to be broadcast around the world. 

While Hong Kong's approach to urban marketing is new to The Chinese, there are many precedents for urban marketing in China, including Shanghai. 

The ultimate goal of marketing is to "meet the needs of consumers".The consumers of a city are its residents, investors and states.For the residents of Shanghai, they require the city to provide good public security, adequate employment opportunities, convenient living conditions....Thanks to the efforts of the Shanghai municipal government, Shanghai has become one of the fastest growing, safest and highest per capita GDP cities in China. 

For global investors, they need high-quality employees, good infrastructure, efficient government and so on. Shanghai has been raising education standards, improving infrastructure, simplifying investment procedures and creating an honest business environment. 

As a big city at the mouth of the Yangtze River, Shanghai should shoulder the important task of driving the economic development of the Yangtze River basin.As early as 10 years ago, Shanghai municipal government has actively deployed to promote the economic integration of Shanghai and the Yangtze River Delta, to drive the economic development of the Yangtze River Delta region and the whole Yangtze River basin. 

Products need positioning, Shanghai accurately positioning itself in "to become an international economic, financial, trade center".Products need brand personality, Shanghai leaders put forward the topic of "be a lovely Shanghainese", shape the new world Shanghai city spirit ". 

The products required advertising and public relations activities. In 2001, Shanghai hosted an OPEC meeting.Shanghai also teamed up with international public relations companies to make elaborate plans and finally won the right to host a large-scale public relations event "2010 World Expo".Brands need to be continuously disseminated. In 2003, Shanghai established a seven-year city image promotion plan costing hundreds of millions of yuan per year. 

Shanghai is the most successful city in China. If we analyze Shanghai as a product, we can understand why Shanghai is successful. 

Comments: management of a city, the same is in marketing.Shanghai was chosen for its breakthroughs in transforming government functions and improving the city's brand image.