【Practical training project 1】

【Task object】

Help students master the meaning of team, project team, the emergence and development of team.

【Task content】

(1) 48 people in the class are divided into 6 groups.

(2) Group members discuss the meaning of team, project team, the emergence and development of team.

【Task requirement】

(1) The training is conducted by the teacher.

(2) 48 people in the class are divided into 6 groups.

(3) Group members discuss the meaning of team, project team, the emergence and development of team.

(4) Assign one student in each group to record and summarize.

(5) After the activity, each group was asked to choose a representative to report the discussion in class.

(6) The preparation time is 10 minutes.

【Task organization】

Table1-1       Team origin and development training task organization table

【Task evaluation】

Table1-2   Team origin and development training task evaluation form

Outdoor outreach -- reacquainting yourself with the team

On March 25, 2014, had the opportunity to become a company the first attend MingYang one of the world development company team development personnel, after two days one night of training, in addition to physical exhaustion, mentally and have a good harvest, but more important is to oneself, to the team to have a new understanding, that is a person to develop, self-confidence is essential, For a company to develop, a passionate team is also essential.

Inductive one: Team building a team, it is composed of some people in order to achieve certain goals and a team, a team of people can be fixed, can also be temporary, may be know, or don't know, they came from all directions, men and women, old and young, and this is how our team, we come from different place, team, almost every post has, There is also a wide range of abilities. Soon, under the guidance of the instructor, we elected the team leader, selected the team name, and sang our team song, which started a team building. The song was the same, and the song was full of pride from the beginning to the end, which indicated that our team expansion had taken a small step.

No one knows what will happen next until the instructor announces the next task. The assigned task is often accompanied by rules for how we can complete the task under the constraints of conditions. There are several rules, from easy to difficult, which also represents the changeable environment.Before the start of each mission, instructors will always let us determine three transgressions of five times to complete the task of time or to complete the task, ways and will need to be very good cohesion, at this time to put together all aspects of the characteristics of most people, and we really did it, I see is that we are actively discuss, come up with new ideas, there are disagreements, differences, But our goal is only one, that is to complete the task indomitable, we did it, we all raised their hands, issued a victory cheer.

Inductive 3: Trial and execution "touch stone across the river" is a kind of attempt, the attempt to bring our reform and opening up 30 years of great change, and standing on the river quincuncial piles is also a kind of attempt, this attempt to let each of us realized the power of the team, the collective strength, when a way to not have another way to put into action immediately, When all the way to use the later, we found the way to one of the most feasible, this is the best combination of the best embodiment of trial and execution, we see everyone in accordance with the established plan of execution, the execution of at the same time, each effective ways, each friendly reminder is timely convey go down, until the completion of the task, Everyone is working hard for a common goal, working hard... 

Suning appliance

Suning appliance is the leader of 3C (home appliance, computer, communication) home appliance chain retail enterprises in China.By the end of December 2005, Suning appliance has more than 300 chain stores in more than 90 cities in 27 provinces and municipalities in China, with more than 70,000 employees.According to statistics from the Ministry of Commerce, suning's sales reached nearly 40 billion yuan in 2005.

Suning Electric appliance is one of the "20 large commercial enterprise groups" cultivated by the Ministry of Commerce.On July 21, 2004, Suning Electric Appliance (002024) was listed on the Shenzhen Stock Exchange. On August 4, 2005, suning Electric appliance's reform plan of non-tradable shares was approved by the company's general meeting of shareholders, and Suning Electric Appliance entered the G share era with high ticket.In the first half of 2005, among the top 30 chain enterprises in China according to the statistics of the Ministry of Commerce, Suning's sales reached 17.8 billion yuan, ranking the top three.

Due to accurate management positioning, unique Brand management, in August 2005, the World Brand Lab (World Brand Lab) assessed the Brand value of "Suning" 6.455 billion yuan;In 2001 and 2003, it was selected as the "Ten Most influential Enterprises in China" by China Enterprise Confederation.In September 2005, The National Bureau of Statistics held "the fifth Session of China's large Enterprise groups information conference" in the Great Hall of the People released the "2004 China's 1000 largest enterprise groups" list, Suning Appliances ranked 92, the only into the top 100 home appliance chain enterprises;In October, Suning was selected as one of the top 200 Famous Chinese Brands in 2005 jointly selected by the Patriotic Chinese Chamber of Commerce, the World Famous Enterprises Alliance, the Us-China General Chamber of Commerce, Economy and Investment, the Global Chinese Brand Selection Scientific Research Institute, the Global Chinese Brand network and other institutions.In December, Suning became the first domestic home appliance chain enterprise to pass the ISO9000 service system international quality certification.Mr. Zhang Jindong, chairman of the board of the company, has been awarded the "May 4th Medal for Chinese Youth", "Outstanding Builder of socialism with Chinese characteristics" and "National Model Worker" and other national honors.

Sincere, Suning service.Suning appliance is committed to providing consumers with a variety of products with high quality and reasonable price and good sales and after-sales service, emphasizing "brand, price and service in one step".Suning appliance currently manages eight categories of products, including air conditioning, ice washing, color TV, audio and video, small household appliances, communications, computers and digital, with nearly a thousand brands and more than 200,000 specifications and models.Suning electric appliance has been adhering to the "professional self-support" service policy.With chain store service as the foundation, Suning has set up logistics distribution center, after-sales service center and customer service center in every city above prefecture level to provide consumers with convenient retail distribution services, comprehensive and professional electrical installation and maintenance services, and warm and thoughtful consultation and acceptance return visit services. Suning electric appliance is dedicated to provide professional sunshine service for consumers.

To be a century-old Suning, national enterprise staff, benefit sharing, is suning's corporate values.Suning has paid more than 1 billion yuan in taxes and donated tens of millions of yuan for public welfare since it was founded more than 10 years ago.In recent years, Suning has made donations to fight against SARS, social welfare, education, sports, environmental protection and so on, assuming the responsibilities of an enterprise for social development.

Service is the only product of Suning, providing the best quality service and winning the satisfaction of customers, employees and society is the driving force of Suning. Suning will make unremitting efforts towards the goal of "building the best chain service brand in China".

About Wal-Mart

Wal-mart department Store Co., LTD.Mr. Walton was founded in Arkansas in 1962.After more than 40 years of growth, Wal-Mart Stores, Inc. has become the largest private employer in the United States and the largest retail chain in the world.Currently, Wal-Mart has more than 5,000 stores in 10 countries around the world, employing more than 1.6 million people in the United States, Mexico, Puerto Rico, Canada, Argentina, Brazil, China, South Korea, Germany and the United Kingdom.Nearly 140 million people visit Wal-Mart every week.

In 2004, wal-mart's global sales reached us $285.2 billion, and it has been listed in fortune magazine's list of the world's top 500 companies and "Most Admired Companies" for many consecutive years.At the same time, Wal-Mart has been named one of the "Most admired Companies" and "Best Companies to Work for" in several countries around the world.In 2004, Wal-Mart was rated as the first in the Business and Tourism category of The Brand Popularity Index of Dominant Enterprises in The Chinese market by China Business News, and was the only retail enterprise on the list.In August of the same year, it was listed as the eighth most admired Company in China by Fortune Chinese Edition.

Since Wal-Mart entered China in 1996 and opened the first Wal-Mart shopping mall and Sam's Club store in Shenzhen, after more than eight years of development, Now in shenzhen, dalian, kunming, fuzhou, xiamen, shantou, dongguan, Harbin, changchun, Beijing, shenyang, changsha, nanchang, jinan, Qingdao, tianjin, taiyuan, wuhan, nanjing, nanning, guiyang and chongqing opened in 22 cities, 47 stores, including wal-mart shopping plaza, Sam's club, wal-mart neighborhood market and other three kinds of formats.Among them, there are 42 Wal-Mart shopping malls, 3 Sam's Club stores and 2 community stores.Wal-mart has more than 23, 000 employees in China.Walmart has so far invested rmb1.6bn in China, created more than 25,000 jobs and paid more than Rmb1.4bn in taxes.As an outstanding corporate citizen, Wal-Mart has actively carried out community service and charity activities since its entry into China, and donated more than 19.74 million yuan of materials to charity and public welfare organizations in more than eight years.In June 2004, Wal-Mart China was awarded the Best Community Award by Guangming Daily.

Like wal-mart all over the world, Wal-Mart in China also adheres to the fine tradition of Wal-Mart, that is, focusing on opening every store and serving every customer well, and always providing customers with high-quality, affordable, full range of goods and friendly customer service.Every walmart Store in China will introduce advanced retail technology and innovative retail concepts to the local market.At the same time, it can help improve the management level and service quality of the local retail industry, so as to promote the common prosperity of the local economy.

Wal-mart's operation in China has always been based on local procurement to provide more employment opportunities, support local manufacturing and promote the development of local economy.At present, more than 95% of wal-mart's products sold in China are local products.To date, Wal-Mart has established partnerships with nearly 20,000 suppliers.In China by the China association of chain management and international business machines co., LTD. Business services (original pricewaterhousecoopers consulting company) sponsored by the Chinese consumer goods retail business ties with China manufacturing industry survey, wal-mart in the "good credit, payment and settlement is correct 'satisfaction" score ranked first for several years.Wal-mart always regards suppliers as partners and develops together with them.

Meanwhile, Wal-Mart's global sourcing office in Shenzhen buys a lot of goods from China for export to wal-mart stores in other countries around the world.Wal-mart's direct and indirect purchase of Chinese goods exports increased year by year.The amount of procurement was $10 billion in 2001, $12 billion in 2002, $15 billion in 2003 and $18 billion in 2004.

Wal-mart will continue to increase investment and cooperation with China from the following five aspects to promote economic development:

Continue to increase procurement in China to support Chinese exports to the rest of the world; 

To increase investment in China and support the Chinese government's call for "great Western Development" by investing in China's central and western regions; 

Investment to create more jobs and increase government revenue; 

Work closely with Chinese consumer goods manufacturers to share wal-mart information and resources and support domestic manufacturers to improve production, technology and management level; 

Bring its global leading retail technology and experience to China to promote the improvement of domestic retail level.

Excerpt from Wal-Mart's famous aphorism

"All of our colleagues work for the customers who buy our products.In fact, customers can fire everyone in our company.They can do this simply by spending money elsewhere.An important measure of our success is how well we satisfy our customers -- our bosses.Let's all support hospitality in a way that gives our customers 100 percent satisfaction every single day."

-- Sam Walton

Founder of Wal-mart

"There is no doubt that wal-mart's success is based on the strong belief that every employee should achieve personal value, and that our employees should be seen not just as tools with their hands, but as a source of rich wisdom. Our colleagues are extraordinary."

-- Don Soderquith

• Senior Vice Chairman, Wal-mart Stores Inc

How to understand corporate vision and corporate mission

At present, more and more enterprises are aware of and attaches great importance to the cultural concept in the enterprise in the development, operation and management, enterprise culture construction indispensable guidance, incentives and other positive role, enterprise culture idea in the highest levels of culture mainly is the enterprise vision or purpose of the enterprise and the enterprise mission, however, the author in providing some enterprises with enterprise culture found in consulting and training, At present, cultural concepts such as corporate vision and corporate mission are generally contradictory, universal and mixed because of their vague concepts:

First, there are many enterprises in the design and display of the enterprise vision (or enterprise purpose) and enterprise mission, often because of the understanding and definition of the concept, identity is inconsistent, and the enterprise mission in the enterprise A, in the enterprise B is similar to the enterprise vision or enterprise purpose;In the use of enterprise vision and enterprise purpose, some use enterprise vision, some use enterprise purpose, in fact, the connotation and extension of these two words are the same, but the word "purpose" is we used to, used for many years of common words or old words, "vision" is only in recent years popular "new" word. 

Ii. In a certain enterprise, both the enterprise mission and the enterprise vision (or enterprise purpose) are expressed, but the designers or employees who design the enterprise vision (or enterprise purpose) and the enterprise mission do not have a clear understanding of the enterprise vision (or enterprise purpose) and the enterprise mission. Especially for enterprise vision or purpose of the enterprise and the enterprise mission definition of their respective differences or to answer questions cannot understand clearly, there are a lot of enterprises in such aspects as enterprise vision and mission have more overlap, employees could have a simple, specific understanding and memory of enterprise vision or mission, is some blurred, As a result, employees are bored and resistant to the corporate culture. 

Therefore, it is necessary to analyze and understand the similarities and differences between corporate vision and corporate mission and their relations in order to truly explore, refine, apply and give full play to the role of cultural concepts of corporate vision and corporate mission. 

3. Enterprise vision (purpose) and enterprise mission are both the conception and assumption of the future development direction and goal of an enterprise, as well as the prospect and expectation of the future. It is precisely because they are the common ground of the future outlook that people can easily understand them as one meaning or one concept. Therefore, the common or mixed use of corporate vision and corporate mission often occurs among many different enterprises or within an enterprise.The author thinks that: when the enterprise in the design and display the enterprise culture idea, if most of the employees of an enterprise can't accurately and clearly understand both the concept and connotation of the difference, it is best to choose a culture idea about the development situation of the enterprise in the future, or the enterprise mission, vision or enterprise (enterprise purpose).For example, when I design the corporate culture concept for Anhui Hewei Group, in order to avoid contradiction or difficulty in memorizing the understanding of corporate vision (or corporate purpose) and corporate mission among employees of Hewei Group, we adopt the following methods: Only corporate mission a concept to design or illustration and the group's future development direction, target, objective, mission, and inside the enterprise mission in specific decomposition to "social mission", "mission", "economic mission" three aspects, such as, as a result, employees understand about the future of the enterprise culture idea is very clear. 

Hewei Group enterprise mission

(1) Social Mission:

Drive industry, rich party;Promote the industry and contribute to society. 

(2) Product Mission:

Assist customers to form and maintain competitive advantages, promote people to improve the quality of life. 

(3) Economic Mission:

Keep profitability growing, take the company public and increase the value of the stock, and enable every employee to succeed, become rich and have fun. 

Four, if an enterprise must be separately stated vision or purpose of the enterprise and the enterprise mission can be clearly shows that, the design enterprise future development direction and goals, and employee incentive and guiding role, it'll be the first to the enterprise vision (principle) and the concept of corporate mission and its difference reached a common understanding and recognition, In particular, it is important to recognize the difference between corporate vision (corporate purpose) and corporate mission. 

(1) Corporate vision (or corporate purpose) refers to the long-term development direction, goals, objectives, self-set social responsibilities and obligations of the enterprise, and clearly defines what the company will look like in the future social scope. The description of its "appearance" is mainly expressed in terms of an enterprise's influence on society (including specific economic fields), contribution, ranking in the market or industry (such as the world's top 500), and economic relations with related groups (customers, shareholders, employees, and the environment).Corporate vision mainly considers to stimulate, guide and invest in groups with economic interests such as input and output of the enterprise, so as to generate long-term expectations and realistic actions for groups with direct capital investment (shareholders), groups with input of employees' wisdom and life, and institutions with input of environmental resources. Let these groups and subjects feel and realize social value through the fulfillment and realization of enterprise mission, and at the same time, the development of their own interests is guaranteed and realized. 

(2) enterprise mission is on the basis of defining the concept of the enterprise vision, then it must define the corporate mission in detail to answer in the whole society economy activities of the scope or level, that is to say, the enterprise mission only specific expression in the social economic status or role, in the field of society, what is the division of the company, In what areas of the economy to contribute to society.Corporate mission mainly considers the economic behaviors and behavioral effects of supply and demand relations in certain aspects of target fields, specific customers or social people. 

(3) from the enterprise vision or purpose of the enterprise and the enterprise mission in terms of the theoretical concept relations, such as enterprise mission is an aspect of vision, in other words the enterprise vision or purpose of the enterprise including the enterprise mission, mission is to enterprise vision to specify the enterprise economic activity and behavior of the idea, if you want to separate to describe enterprise vision and mission, The enterprise vision should not express the field and target of the enterprise's economic behavior, so as to avoid repetition or contradiction. 

V. Cases:

(1) Where the enterprise's vision and mission are interconnected:

1. McDonald's vision: to control the global food service industry

2. Kodak's vision: As long as pictures are our business

3. Sony's vision (mission) : To provide opportunities for all people -- including our shareholders, customers, employees, and business partners -- to create and realize their wonderful dreams

4. Ge's Mission:

The & # 8226;Technology and innovation to improve the quality of life

The & # 8226;To strike an interdependent balance between responsibilities to customers, employees, society and shareholders; 

5. Microsoft vision (mission) : Computers in the home, on every desk, using Microsoft software; 

6. Ford vision (Mission) : The car should enter the home; 

7. China Mobile:

Enterprise mission: create a world of infinite communication, be the backbone of the information society,

Business purpose: the pursuit of customer satisfaction service

Shanghai Jahwa Company: dedicated quality products, to help people achieve clean, beautiful, elegant life. 

Boston Consulting Group's mission: to help clients create and maintain a competitive edge to improve client performance

(II) Cases of mixed use and coincidence:

1. TCL's corporate goals: to create a global famous brand and establish an international enterprise;Enterprise mission: Innovative technology, shared life;Enterprise tenet: create value for customers, create opportunities for employees, create benefits for society; 

2. Oct Group

* Enterprise Vision: OCT Group is a stage for entrepreneurs to innovate, an incubator for star enterprises, a home for entrepreneurs to realize their dreams, and an international enterprise with high growth and distinct cultural characteristics. 

* Enterprise mission: OCT Group is committed to the improvement, promotion and innovation of people's quality of life, as well as the creation of high-grade living atmosphere, and is committed to integrating its own development into the historical process of China's modernization. 

* Corporate Purpose:

The & # 8226;Committed to maximize customer benefits; 

The & # 8226;Committed to the full realization of owners' equity; 

The & # 8226;Committed to grow together with employees; 

The & # 8226;Committed to contributing to society. 

3, jindi

* Corporate vision: To enhance value with quality and become the most trusted real estate enterprise in China

To enhance product value, employee value and enterprise value with excellent quality, so as to win the trust of the society, is not only our creed, but also the goal of our business.Excellent quality is not only the excellent quality of real estate works, but also the service in place and the noble taste of life. 

We provide a stage for employees to realize their own value, keep our promise to customers, provide shareholders with stable and continuous investment returns, and fulfill our duty to the society. 

* Corporate mission: Create new life space

We create new living space for customers by providing high quality, high value-added real estate works and high quality service.Through common development with employees, we create new growth space for employees;We create new profit space for shareholders through rational management and sustainable growth.We create new urban space for society by contributing material and spiritual wealth. 

(3) Personalized cultural concept:

Haier's core values: innovation; 

Haier spirit: dedication to the country, the pursuit of excellence; 

Haier style: quick reaction, immediate action; 

Haier's survival philosophy: always fearful, always treading on thin ice; 

Haier's concept of employment: everyone is a talent, not a horse; 

Haier's quality philosophy: excellent products are done by excellent people; 

Haier's marketing concept: sell reputation first, sell products later; 

Haier's competitive concept: floating boat method: as long as half higher than competitors; 

Market philosophy: only off-season thought, no off-season market, only weak thought, no weak market; 

Haier after-sales service concept: the user is always right; 

Haier's export philosophy: difficult before easy; 

Haier capital operation philosophy: bright east and bright west; 

Haier's technical reform concept: first have the market, then build the factory; 

Haier technology innovation concept: create new market, create new life; 

Haier functional service concept: your satisfaction is our working standard; 

Haier's concept of resources: not how many resources we have, but how many resources we use; 

One day the factory director

Korea Precision Machinery co., Ltd. has adopted a unique management system in which employees take turns as factory director to run the factory.The one-day factory director, like the real director, has the power to handle official affairs.When the director criticizes the workers on a daily basis, record them in detail in the work diary and let the employees of all departments read them.The heads of departments and workshops may check and correct their own work at any time on the basis of criticism.The centripetal force of the factory increased after the implementation of the "one-day factory director system" for most of the staff who had worked as "factory director".Plant management has achieved remarkable results.In its first year of operation, it saved more than $3 million in production costs. 

Let each member of the enterprise more deeply realize that he is also a member of the enterprise family, and to do a manager, not only can fully mobilize their enthusiasm, but also to see the deficiencies in management from various aspects has a positive effect.

The great responsibility of modern enterprise management lies in seeking the consistency of corporate goals and personal goals. The more consistent the two goals are, the better the management effect will be.