The significance of textual choice
CDA adopts the position that particular textual choices are motivated and focus attention on those which are ideologically motivated, and more particularly when the ideology acts against the interests of the deprived and the oppressed.
Writers, and speakers,might be unaware of the underlying ideological significance that lurks in the textual variants they produce. Similarly, readers, and listeners, may be unaware of the indoctrinating effects these variants have upon them.
This, the arguments runs, is why we need critical analysis: to reveal to the unwary language user the ideological influences they may be unwittingly subscribing to.
Implicatures and lexical choice
We can begin by considering again the possible implicatures that arise from maxim violations.

