目录

  • 1 Unit 1 An Introduction
    • 1.1 3 Basic Questions
    • 1.2 What is culture?
    • 1.3 What is communication?
    • 1.4 What is intercultural communication?
    • 1.5 Application
    • 1.6 教师单元导学教学录课
    • 1.7 学生作品分享1
  • 2 Unit 2 Daily Verbal Communication (I)
    • 2.1 Form of Address
    • 2.2 Greeting
    • 2.3 Conversation Topics
    • 2.4 Visiting and Parting
    • 2.5 Application
    • 2.6 教师单元导学教学录课
    • 2.7 学生作品分享2
    • 2.8 Table Manners in Different Countries
    • 2.9 Gift in Different Countries
  • 3 Unit 3 Daily Verbal Communication (II)
    • 3.1 Daily Communication
    • 3.2 Compliments and Compliment Responses
    • 3.3 Gratitude and Apology
    • 3.4 Theory Study: Hall's Cultural Context Model
    • 3.5 Application
    • 3.6 学生作品分享3
  • 4 Unit 4 Verbal Communication
    • 4.1 Verbal Communication
    • 4.2 Language and Culture
      • 4.2.1 Bamboo-Structured Language vs Tree-Structured Language
    • 4.3 Culturally Loaded Words
    • 4.4 Proverbs
    • 4.5 Taboos
    • 4.6 Colors
    • 4.7 Animals
    • 4.8 Names
    • 4.9 Thought Patterns
    • 4.10 Application
    • 4.11 Theory Study: Sapir-whorf Hypothesis
    • 4.12 教师单元录课导学视频
    • 4.13 学生作品分享4
  • 5 Unit 5 Nonverbal Communication
    • 5.1 Importance of Nonverbal Communication
    • 5.2 Time Language--Chronemics
    • 5.3 Space Language-- Proxemics
    • 5.4 Body Language
    • 5.5 Paralanguage
    • 5.6 Application
    • 5.7 Theory Study: Kluckhohn and Strodtbeck's Model
    • 5.8 教师单元导学录课视频
    • 5.9 学生作品分享5
  • 6 Unit 6 Cross-Gender Communication
    • 6.1 Sex and Gender
    • 6.2 Feminine and Masculine Communication Cultures
    • 6.3 Understanding Cross-Gender Communication
    • 6.4 Application
    • 6.5 Theory Study: Hofstedes' cultural dimensions
    • 6.6 学生作品分享6
  • 7 Unit 7 Cultural Identity&Culture Values
    • 7.1 Cultural Identity
    • 7.2 Cultural Values
      • 7.2.1 Value Orientations
      • 7.2.2 Culture Patterns
      • 7.2.3 American Values
      • 7.2.4 Chinese Traditional Values
    • 7.3 Intercultural Personhood: An Integration of Eastern and Western Perspectives
    • 7.4 Application
    • 7.5 教师录课导学视频
    • 7.6 学生作品分享7
      • 7.6.1 Story -telling&Cultural Communication
        • 7.6.1.1 Culture Through Stories
        • 7.6.1.2 Integration-China and the world in the 21st century
        • 7.6.1.3 China in the Eyes of Foreigners
        • 7.6.1.4 A Bird's Eye View of Today's China
        • 7.6.1.5 Cloud Social Practice of Chinese Cultural Communication:Tell Chinese Stories Well
        • 7.6.1.6 Story of Telling Chinese Stories
  • 8 Unit 8 Cultural Variations and Business Styles
    • 8.1 Cultural Variations in Conducting Business
      • 8.1.1 Culture and Negotation
    • 8.2 Variations in Selecting Negotiators
      • 8.2.1 How to Talk and Observe in Negotiation
    • 8.3 Cultural Variations in Decision-Making
      • 8.3.1 How to Achieve a Win-win Solution
    • 8.4 Intercultural Business Communication and Working Practice
      • 8.4.1 America
      • 8.4.2 Britain
      • 8.4.3 France
      • 8.4.4 Germany
      • 8.4.5 Italy
      • 8.4.6 Spain
      • 8.4.7 Korea
      • 8.4.8 Japan
      • 8.4.9 Egypt
      • 8.4.10 The United Arab Emirates
      • 8.4.11 China
    • 8.5 Intercultural Communication--Comparing China to Other Countries
    • 8.6 Application
    • 8.7 学生作品分享12
    • 8.8 Reading Material
    • 8.9 Negotiation&Corporate Culture in Different Countries
      • 8.9.1 Chinese Corporate Culture
      • 8.9.2 German  Corporate Culture
      • 8.9.3 American Corporate Culture
      • 8.9.4 Japanese  Corporate Culture
      • 8.9.5 Negotiation and Culture
      • 8.9.6 How to Achieve Win-win Negotiation
    • 8.10 Intercultural Business Conflicts
    • 8.11 The Integration of Corporate Culture
  • 9 Unit 9 Intercultural Communication Competence
    • 9.1 Intercultural awareness and Transcultural Competence
    • 9.2 Cultural Shock and Cultural Adaptation
    • 9.3 Humor as a Pathway to Intercultural Communication Competence
    • 9.4 Intercultural understanding and Ways to Understand Diversity
    • 9.5 Procedures to analyze cases
    • 9.6 Assessment of IC
    • 9.7 Application
    • 9.8 学生作品分享8
    • 9.9 Reading Materials
    • 9.10 Culture in Discourse
  • 10 Unit10 Introduction to Chinese Culture
    • 10.1 Overview of Chinese Geography and Introduction to Chinese I Heritage
    • 10.2 Chinese Time System (Rule of Nature)
    • 10.3 Chinese Festivals
    • 10.4 Chinese Religion and Philosophy
    • 10.5 Chinese Science and Technology
    • 10.6 Chinese Architecture and Art
    • 10.7 Chinese Food, Kongfu and Medicine
    • 10.8 Chinese Panda Diplomacy
    • 10.9 Chinese  Dynasty
    • 10.10 Extended Study
    • 10.11 学生作品分享9
  • 11 选学Unit 11 Introduction to Culture in English-speaking Countries
    • 11.1 British Tea and Food
    • 11.2 American Tipping Custom
    • 11.3 Festivals
    • 11.4 The Story of Old English
    • 11.5 The United States on Wheels
    • 11.6 Extended Study
    • 11.7 学生作品分享10
  • 12 Unit 12 Cultural Comparison and Integration
    • 12.1 ​British Gentleman & Chinese Junzi
    • 12.2 Nations and Holidays
    • 12.3 Western & Chinese Architecture
    • 12.4 Window to the World
    • 12.5 Influence&Integration
      • 12.5.1 Marriage Across Nations
      • 12.5.2 Chinatown in the World
      • 12.5.3 Traditional Chinese Medicine in Americans' Eyes
      • 12.5.4 Adventure in Another Country
      • 12.5.5 Documentaries about China
      • 12.5.6 学生作品分享11
  • 13 选学 TEM Mock Practice
    • 13.1 TEM 4 Translation
    • 13.2 TEM8Mini-lectures from TED
  • 14 选看不算任务 中西方文化交流
    • 14.1 丝绸之路
    • 14.2 东西方文化传播
  • 15 选看不算任务  中西方文化差异
    • 15.1 文化符号
    • 15.2 建筑文化差异
    • 15.3 饮食文化差异(上)
    • 15.4 饮食文化差异(下)
    • 15.5 艺术文化差异
  • 16 选看不算任务 交际与跨文化交际
    • 16.1 交际的方式
    • 16.2 人际交际
    • 16.3 社交技巧
    • 16.4 跨文化交际礼仪
  • 17 选看不算任务 语言交际差异
    • 17.1 语言交际概述
    • 17.2 东西方语境差异
    • 17.3 东西方语言交际差异
  • 18 选看不算任务 非语言交际差异
    • 18.1 非语言交际概述
    • 18.2 体态语差异
    • 18.3 符号差异
    • 18.4 距离差异
  • 19 选看不算任务 跨文化交际障碍
    • 19.1 语言障碍(上)
    • 19.2 语言障碍(下)
    • 19.3 文化障碍(上)
    • 19.4 文化障碍(下)
  • 20 选看不算任务 跨文化交际实践
    • 20.1 文化冲突
    • 20.2 文化冲突案例分析
    • 20.3 跨文化交际原则及策略
  • 21 选看不算任务 跨文化交际经验分享
    • 21.1 跨文化交际攻略
      • 21.1.1 留学攻略
      • 21.1.2 学术攻略
      • 21.1.3 生活攻略
      • 21.1.4 求学与交际能力
      • 21.1.5 法律与安全意识
      • 21.1.6 跨文化交际收获
    • 21.2 冲突化解攻略
  • 22 选看不算任务 阅读
    • 22.1 阅读
  • 23 选看不算任务 问卷调查
    • 23.1 问卷调查
Gratitude and Apology
  • 1 Gratitude an...
  • 2 Video
  • 3 Practice

Gratitude 

It is observed that Chinese people use "Thank you" and "please" less frequently than the Westerners. In our daily life, if you use these words a lot, people will have a strange feeling about you. Minor favors do not worth mentioning. This is especially true among friends. If you thank a good friend for passing you a book, he or she may be a little annoyed. According to Confucianism, there is an obligation between friends. We help friends whenever they are in trouble. As the saying goes, "For a great favor, no thanks are necessary". 

Confucianism is the theoretical expression of Chinese social system. It is the philosophy of people's daily life. Confucianism emphasizes the social responsibilities of man. There are five cardinal hierarchical relationships, the emperor over the subject, the father over the son, the husband over the wife, the elder brother over the younger brother, friend and friend. People's code of conduct should practice the five key principles, benevolence, personal loyalty, courtesy or politeness or propriety, wisdom, faithfulness. Friends are bound together by faithfulness and personal loyalty. 

The Analects says, "I ask myself, said Master Zeng, three questions everyday. In dealing with others, have I not thought of their interest? In making friends, have my deeds not agreed with my words? In teaching students, have I not put into practice what I teach them?" 曾子曰:吾日三省吾身,为人谋而不忠乎?与朋友交而不信乎?传不习乎?

Faithfulness and personal loyalty are highly valued between friends, which can be found in Chinese collocations describing friendship, such as 为朋友两肋插刀,上刀山下火海在所不辞, etc. Friends are compared with brothers and sisters. It is an obligation for friends to help each other. That explains why we don't thank each other frequently. 

The Westerners cannot understand the above mentioned Chinese way of doing things. It is regarded as rudeness if a "thank you" is not delivered. 

Expressions of gratitude include: 

  • Thanks. / Thank you. / Many thanks. / Thanks a lot. 

  • I am grateful to you for your help. / I am thankful to you for your help. 

  • I really appreciate your help. 


Responses may be

  • Not at all. 

  • You are welcome. 

  • My pleasure. 

  • That's all right. 


Apology

In China, we use 没关系 or 不要紧 in response to gratitude and apology. But "Never mind" does not possess the same function in English. It is only used as the response to apology. 

In expressing apology, the most frequently used expressions are: 

  • Excuse me. 

  • I'm sorry. / I'm terribly sorry. / I'm extremely sorry. / I'm awfully sorry. 

  • Sorry about that. 

  • Pardon. / I beg your pardon.

  • I apologize. / I must apologize for ... / I must beg to apologize for ...

  • May I offer you my profoundest apologies? 

Responses are: 

  • Never mind. 

  • It doesn't matter. 

  • Don't worry. 

  • It's nothing.