Dictation

Directions: Listen to the following audio introducing glocalization, and fill in each blank with the missing word or words to complete the passage. Put your answer in the following test.

Hey, Everyone. Today, I'm excited to talk about a fascinating business strategy that has proven crucial for success in international markets, especially in China. It's called glocalization.

So what is glocalization? Well, it's a   (1)   of globalization and localization. While globalization   (2)   a universal strategy across all markets, localization   (3)   to each local context. It   (4)   global efficiency with local   (5)   .

Now let's dive into how   (6)   within china with localization.

The prime example look no further than KFC. When KFC entered China, they didn't just bring their standard menu. They   (7)   it.

Imagine walking into a KFC in Beijing, finding Peking duck flavored chicken, ... and Youtiao, which are traditional Chinese breakfast items. This isn't just about   (8)    food. It's about   (9)   and   (10)   local taste of references and cultural   (11)   into their business model.

This strategy has   (12)   massively.

KFC is one of the most successful foreign brands in china, with over 6000 outlets. Their success highlights the power of glocalization, where   (13)   and   (14)   to local culture leads to winning the hearts and markets.

So why should you? As a business professional care about localization? Because in a world that's rapidly   (15)   , the future belongs to businesses that can seamlessly integrate local   (16)   into their global   (17)   .

In conclusion, whether you're a small   (18)   or a multinational giant,   (19)   localization can be a key to your success in international arenas.

Remember the goal is not just to sell but to   (20)   respect and integrate. That's how you win, not just in china, but anywhere in the world.

Thank you for tuning in and let's keep exploring new ways to innovate and inspire in our business practices.