General Instructions
ü The presentation should be logical and wellorganized. Use simple and understandable language to avoid overly complex terminology.
ü Encourage the use of reallife case studies to enhance the persuasiveness and appeal of the presentation.
ü Each student should prepare thoroughly before the presentation, creating a simple outline or PPT to assist in the explanation. However, avoid reading from the script. Focus on interacting with the audience.
1. The Entrepreneur's Ethical Journey and Corporate Culture
The Entrepreneur's Ethical Journey
Ø Introduction to the Entrepreneur: Provide basic information about the selected entrepreneur, including their ethical philosophy and behavior in business.
Ø Ethical DecisionMaking in Business: Describe how the entrepreneur maintains ethical principles during the development of the enterprise, such as making moral choices when faced with temptations of profit.
Corporate Culture and Ethical Spirit
Ø Core Values and Corporate Culture: Introduce the core values and corporate culture of the enterprise, especially the parts related to business ethics.
Ø Reflection of the Entrepreneur's Ethical Spirit: Analyze how the corporate culture embodies the entrepreneur's ethical spirit, such as integrity and social responsibility.
Ø Implementation of Ethical Principles: Use specific examples to illustrate how the corporate culture guides employees to practice ethical principles in their daily work.
2. The Impact of Business Ethics on Corporate Reputation
① Role of Ethics in Corporate Reputation: Explain the importance of business ethics in building and maintaining corporate reputation.
② Case Studies: Analyze 23 specific cases (both positive and negative) to demonstrate how enterprises establish and maintain their reputation through ethical behavior.
③ Winning Consumer Trust Across Cultures: Discuss how enterprises can win consumer trust through ethical behavior in different cultural contexts.
3. Business Ethics in Western Cultures
① Characteristics of Western Business Ethics: Introduce the main features of business ethics in Western cultures, such as emphasis on individual rights, contractual spirit, and supremacy of law.
② Case Studies of Western Enterprises: Analyze 23 specific cases of Western enterprises (such as American or European companies) to illustrate the practice of Western business ethics.
③ Influence on Global Business Practice: Discuss the impact of Western business ethics on global business practices.
4. Business Ethics in Eastern Cultures
① Characteristics of Eastern Business Ethics: Introduce the features of business ethics in Eastern cultures, such as the influence of Confucian values like "benevolence" (仁), "righteousness" (义), and "trustworthiness" (信) on business behavior.
② Case Studies of Eastern Enterprises: Analyze 23 specific cases of Eastern enterprises (such as Chinese or Japanese companies) to illustrate the practice of Eastern business ethics.
③ Comparison with Western Business Ethics: Discuss the similarities and differences between Eastern and Western business ethics.
5. Ethical Commitment to Social Responsibility and Patriotism
Ethical Commitment to Social Responsibility
Ø Introduce specific ways in which enterprises actively take on social responsibility, especially how they demonstrate business ethics in the process.
Ø Detailed Analysis of Social Responsibility Projects: Select 12 social responsibility projects and explain how the enterprise follows ethical principles during their implementation.
Ø Impact on Brand Image and Sustainable Development: Analyze the impact of fulfilling social responsibility on the enterprise's brand image and sustainable development.
Ethical Patriotism and Future Implications
Ø Manifestation of Ethical Patriotism: Describe how enterprises show their patriotic spirit while maintaining ethical principles.
Ø Lessons for Contemporary College Students: Analyze the educational significance of the enterprise's success for contemporary college students, especially in terms of business ethics.
Ø Personal Reflections: Share personal insights on how to draw inspiration from the enterprise's success to cultivate ethical awareness and professional responsibility.
6. Ethical Challenges in Global Business and the Role of Technology
Ethical Challenges in Globalization
Ø Discuss the ethical challenges faced by enterprises in a globalized context, such as bribery, labor rights, and environmental protection.
Ø Case Studies of Ethical DecisionMaking: Analyze specific cases to show how enterprises deal with these challenges, especially how they make ethical choices in different cultural environments.
Ø Personal Suggestions: Offer personal suggestions on how enterprises can address ethical challenges.
Impact of Technological Development on Business Ethics
Ø Influence of Technology on Ethics: Introduce the impact of technological development (such as artificial intelligence and big data) on business ethics.
Ø Case Studies of Technological Innovation: Analyze specific cases to illustrate the ethical challenges enterprises face in technological innovation, such as privacy protection and algorithmic bias.
Ø Balancing Technology and Ethics: Discuss how to find a balance between technological development and ethical responsibility.