Case Study:

Directions: Work in a group of 4 or 5 to conclude the answer to the following three questions for each brand listed below. It is suggested to follow the steps below: 

Step 1: Each group should have a general discussion in/after class to see your perception of the brand. 课上/课下初步讨论

Step 2: And then each group member should do more research on the brand based on the three questions listed below. 课下分工分别查阅相关资料，形成自己的观点

Step 3: Finally the group should do the final discussion to reach the final agreement on the three quesitons based on what you've got from the research. 课下安排时间小组讨论，分享观点，形成统一答案，每个组员准备好小组汇报讨论结果。内容涵盖三个问题。

Step 4: Each group should work together on the oral report and practice with each other so as to be ready to give the oral report in class. 每组共同研究口头汇报的讲稿，并且每个组员都要在本组其他成员面前进行演讲练习，互相帮助，使每位学生都准备好周三线下课的口头汇报任务。

Step 5: Record the group work process, mainly step 3-4. 把第3步和第4步骤的过程录制下来，提交到下面的测验任务里。

Qustions:

• What do you know about the following brands? (e.g. Industry, market, country, product, popularity, etc. )

• How competitive are they in the world market?

• How do you think they influence the cultures of importing countries(进口国）?

ALL group members should be ready to give a report on your conclusion. You may be tested orally in class. 每个人都准备好做口头汇报，周三线下课每个学生都有可能被提问到。准备作为volunteer的同学更要做好准备。