国际商务（英语）第13版教材

郭蕾

目录

  • 1 An Overview of International Business
    • 1.1 Contents/目录
    • 1.2 授课进度表
    • 1.3 教学大纲
    • 1.4 PPT
  • 2 Chapter 01. Globalization
    • 2.1 Opening Case：iPhone
    • 2.2 What Is Globalization?
    • 2.3 The Emergence of Global Institutions
    • 2.4 Drivers of Globalization
    • 2.5 The Changing Demographics of Global Economy
    • 2.6 The Globalization Debate
    • 2.7 PPT & Summary
    • 2.8 Supplementary Materials
  • 3 Chapter 02. National Differences in Economic Development
    • 3.1 Closing Case: Brazil
    • 3.2 Differences in Economic Development
    • 3.3 Political Economy and Economic Progress
    • 3.4 PPT & Summary
    • 3.5 Supplementary Materials
  • 4 Differences in Culture
    • 4.1 Opening Case: Singapore
    • 4.2 What is Culture?
    • 4.3 Social Structure
    • 4.4 Religious and Ethical Systems
    • 4.5 Language
    • 4.6 Education
    • 4.7 Cultural Change
    • 4.8 PPT &  Summary
    • 4.9 Supplementary Material
  • 5 Ethics, CSR and Sustainabiltiy
    • 5.1 Opening Case: Volkswagen
    • 5.2 Ethics and International Business
    • 5.3 Roots of Unethical Behavior
    • 5.4 ESG & Sustainability
    • 5.5 PPT &  Summary
    • 5.6 Supplementary Material
  • 6 International Trade Theory
    • 6.1 Opening Case：A Tale of Two Cities：Ghana and South Korea
    • 6.2 Why Nations Trade with each other?
    • 6.3 Trade Theories
    • 6.4 PPT & Summary
    • 6.5 Supplementary Material
  • 7 Government Policy and Intl Trade
    • 7.1 Opening Case：American Steel Tariffs
    • 7.2 Instruments of Trade Policy
    • 7.3 Case for Government Intervention
    • 7.4 Case for Free Trade
    • 7.5 Development of World Trading System
    • 7.6 PPT & Summary
    • 7.7 Supplementary Material
  • 8 Foreign Dierct Investment
    • 8.1 Basics of Intl Investment
    • 8.2 Greenfield Investment
    • 8.3 Mergers & Acquisition
    • 8.4 Supplementary Materials
  • 9 Regional Economic Integration
    • 9.1 Opening Case：The Cost of Brexit
    • 9.2 Regional Economic Integration: Terms and Levels
    • 9.3 Cases for/against Regional Integration
    • 9.4 History, Current Scope and Prospects of world's most important REIs
    • 9.5 Closing Case：NAFTA 2.0-USMCA
    • 9.6 PPT & Summary
    • 9.7 Supplementary Material（BRI; RCEP）
  • 10 The Foreign Exchange Market
    • 10.1 Supplementary Material
  • 11 The Intl Monetary System
    • 11.1 Supplementary Material
  • 12 The Global Capital Market
    • 12.1 Wall Street
    • 12.2 Goldman Sachs
    • 12.3 Funds
    • 12.4 Supplementary Material
  • 13 The Strategy of International Business
    • 13.1 Opening Case: IKEA's Global Strategy
    • 13.2 Strategy and the Firm
    • 13.3 Global Expansion, Profitability and Profit Growth Rate
    • 13.4 Pressures faced by MNEs
    • 13.5 Choosing a Strategy
    • 13.6 PPT & Summary
  • 14 The Organization of Intl Business
    • 14.1 PPT & Summary
  • 15 Entering Developed and Emerging Markets
    • 15.1 PPT & Summary
  • 16 Exporting, Importing and Countertrade
    • 16.1 Opening Case:
    • 16.2 PPT & Summary
  • 17 Global Production and Supply Chain Management
    • 17.1 PPT
  • 18 Global Marketing and Busiess Analytics
    • 18.1 PPT
  • 19 Global Human Resource Management
  • 20 Accounting and Finance in Intl Business
Choosing a Strategy

参考文案： 可口可乐传：一部浩荡的品牌发展史诗[美]马克•彭德格拉斯特 可口可乐帝国：一部资源掠夺史[美]巴托•J•埃尔莫尔 把世界装进瓶子(可口可乐百年传奇)[美]弗雷德里克 •艾伦 When the Soviet Union Paid Pepsi in Warships The company had a long, strange relationship with the U.S.S.R. BY ANNE EWBANK JANUARY 12, 2018

https://www.atlasobscura.com/articles/soviet-union-pepsi-ships