管理学院ACBSP商科认证

翟虎林

目录

  • 1 管理学院ACBSP商科认证培训
    • 1.1 认证标准解读
      • 1.1.1 认证标准1-3
      • 1.1.2 认证标准4
      • 1.1.3 认证标准5
      • 1.1.4 认证标准6
      • 1.1.5 认证标准7
      • 1.1.6 自评报告撰写
    • 1.2 管理学院ACBSP认证领导力
    • 1.3 管理学院ACBSP认证培训记录
    • 1.4 管理学院ACBSP认证CPC测试
    • 1.5 管理学院2022-2023学年自评报告
    • 1.6 管理学院2024-2025学年维持报告
  • 2 管理学院ACBSP商科认证系统
    • 2.1 管理学院概况Institutional overview
      • 2.1.1 1 教学活动基本情况Review of all academic activities
      • 2.1.2 2 Organizational Charts
      • 2.1.3 3 Conditions of Accreditation
      • 2.1.4 4 Business Program's Organizational Profile
    • 2.2 Standard 1-Leadership
      • 2.2.1 1.1 Approach
      • 2.2.2 1.2 Deployment
      • 2.2.3 1.3 Results
      • 2.2.4 1.4 Improvements
    • 2.3 Standard 2-Strategic Planning
      • 2.3.1 2.1 Approach
      • 2.3.2 2.2 Deployment
      • 2.3.3 2.3 Results
      • 2.3.4 2.4 Improvements
    • 2.4 Standard 3-Student and Stakeholder Focus
      • 2.4.1 3.1 Approach
      • 2.4.2 3.2 Deployment
      • 2.4.3 3.3 Results
      • 2.4.4 3.4 Improvements
    • 2.5 Standard 4-Student Learning Assessment
      • 2.5.1 4.1 Approach
      • 2.5.2 4.2 Deployment
      • 2.5.3 4.3 Results
      • 2.5.4 4.4 Improvements
    • 2.6 Standard 5-Faculty Focus
      • 2.6.1 5.1 Approach
      • 2.6.2 5.1.c
      • 2.6.3 5.2 Deployment
      • 2.6.4 5.2.a
      • 2.6.5 5.2.b
      • 2.6.6 5.2.c
      • 2.6.7 5.2.d
      • 2.6.8 5.2.e
      • 2.6.9 5.2.f
      • 2.6.10 5.2.g
      • 2.6.11 5.3 Results
      • 2.6.12 5.3.e
      • 2.6.13 5.3.f
      • 2.6.14 5.4 Improvements
    • 2.7 Standard 6-Curriculum
      • 2.7.1 6.1 Approach
      • 2.7.2 6.2 Deployment
      • 2.7.3 6.3 Results
      • 2.7.4 6.4 Improvements
      • 2.7.5 6.5
      • 2.7.6 6.6
    • 2.8 Standard 7-Business Unit Performance
      • 2.8.1 7.1 Approach
      • 2.8.2 7.2 Deployment
      • 2.8.3 7.3 Results
      • 2.8.4 7.4 Improvements
  • 3 管理学院ACBSP商科认证网站
    • 3.1 Mission Vision and Values
    • 3.2 About SOM
      • 3.2.1 School of Management
      • 3.2.2 SOM Leadership
      • 3.2.3 SOM Organizational Chart
      • 3.2.4 Business Program Chart
        • 3.2.4.1 Marketing Program(MKT)
        • 3.2.4.2 Business Administration Program(BA)
        • 3.2.4.3 Logistics Management Program(LM)
        • 3.2.4.4 E-commerce Program(EC)
        • 3.2.4.5 Cross-Border E-commerce Program(CBEC)
        • 3.2.4.6 Big Data Management and Application(BDMA)
        • 3.2.4.7 Supply Chain Management Program(SCM)
      • 3.2.5 About the professional introduction
        • 3.2.5.1 Introduction of Marketing Program(MKT)
        • 3.2.5.2 Introduction of Business Administration Program(BA)
        • 3.2.5.3 Introduction of Logistics Management Program(LM)
        • 3.2.5.4 Introduction of E-commerce Program(EC)
        • 3.2.5.5 Introduction of Cross-Border E-commerce Program(CBEC)
        • 3.2.5.6 Introduction of Big Data Management and Application(BDMA)
        • 3.2.5.7 Introduction of Supply Chain Management Program(SCM)
    • 3.3 News
    • 3.4 Departments and Current Underdraduate Programs
      • 3.4.1 Undergraduate Program
        • 3.4.1.1 Marketing Program(MKT)
          • 3.4.1.1.1 Mission Statement of MKT
          • 3.4.1.1.2 Curriculum of MKT
          • 3.4.1.1.3 Credit hours requined for MKT
          • 3.4.1.1.4 Abbreviated Course syllabuses of MKT
        • 3.4.1.2 Business Administration Program(BA)
          • 3.4.1.2.1 Mission Statement of BA
          • 3.4.1.2.2 Curriculum of BA
          • 3.4.1.2.3 Credit hours requined for BA
          • 3.4.1.2.4 Abbreviated Course syllabuses of BA
        • 3.4.1.3 Logistics Management(LM)
          • 3.4.1.3.1 Mission Statement of LM
          • 3.4.1.3.2 Curriculum of LM
          • 3.4.1.3.3 Credit hours required for LM
          • 3.4.1.3.4 Abbreviated Course syllabuses of LM
        • 3.4.1.4 E-commerce Program(EC)
          • 3.4.1.4.1 Mission Statement of EC
          • 3.4.1.4.2 Curriculum of EC
          • 3.4.1.4.3 Credit hours requined for EC
          • 3.4.1.4.4 Abbreviated Course syllabuses of EC
        • 3.4.1.5 Cross-Border E-commerce Program(CBEC)
          • 3.4.1.5.1 Mission Statement of CBEC
          • 3.4.1.5.2 Curriculum of CBEC
          • 3.4.1.5.3 Credit hours requined for CBEC
          • 3.4.1.5.4 Abbreviated Course syllabuses of CBEC
        • 3.4.1.6 Big Data Management and Application(BDMA)
          • 3.4.1.6.1 Mission Statement of BDMA
          • 3.4.1.6.2 Curriculum of BDMA
          • 3.4.1.6.3 Credit hours requined for BDMA
          • 3.4.1.6.4 Abbreviated Course syllabuses of BDMA
    • 3.5 Policies and Regulations
    • 3.6 Current students Achievement
      • 3.6.1 Student Performance Results
        • 3.6.1.1 Marketing Program(MKT)
        • 3.6.1.2 Business Administration Program(BA)
        • 3.6.1.3 Logistics Management Program(LM)
        • 3.6.1.4 E-commerce Program(EC)
        • 3.6.1.5 Cross-Border E-commerce Program(CBEC)
        • 3.6.1.6 Big Data Management and Application(BDMA)
      • 3.6.2 Student Achievement
      • 3.6.3 Student Learning Outcome Analysis Report
    • 3.7 Faculfy/Stuff
      • 3.7.1 Marketing Program(MKT)
      • 3.7.2 Business Administration Program(BA)
      • 3.7.3 Logistics Management Program(LM)
      • 3.7.4 E-commerce Program(EC)
      • 3.7.5 Cross-Border E-commerce Program(CBEC)
      • 3.7.6 Big Data Management and Application(BDMA)
    • 3.8 Annual Review
      • 3.8.1 Marketing Program(MKT)
      • 3.8.2 Business Administration Program(BA)
      • 3.8.3 Logistics Management(LM)
      • 3.8.4 E-commerce Program(EC)
      • 3.8.5 Cross-Border E-commerce Program(CBEC)
      • 3.8.6 Big Data Management and Application(BDMA)
      • 3.8.7 Supply Chain Management Program(SCM)
    • 3.9 Scholarly Activities
      • 3.9.1 International Exchange Center
      • 3.9.2 International Cooperation Projects
    • 3.10 International Exchange Progects
    • 3.11 Experimental Center Laboratory Library
      • 3.11.1 Experimental Center
      • 3.11.2 Laboratory
      • 3.11.3 Library
    • 3.12 Complaints and Feedback Contact Information
About SOM


     管理学院成立于2003年，现开设有市场营销、物流管理、工商管理、电子商务、跨境电子商务和大数据管理与应用、供应链管理7个本科专业和市场营销、现代物流管理、工商企业管理3个专科专业。管理学院现有全日制在校本科生5958人，教职工316人，专任教师284人，其中具有高级职称98人，双师型169人，博士103人，在读博士70人，拥有中高级以上职称或硕士以上学位的教师比例达到100%。

     管理学院积极贯彻学院办学理念，依托区域产业发展优势，以培养高素质应用服务型人才为目标。大力开展人才培养模式改革、教学内容改革、教学方法改革及教学管理改革，通过构建服务、教育、管理三位一体的工作模式，为学生自主学习和个性发展提供了合理空间。涌现出一批创业精英，体现出了较强的综合素质。学生以“综合素质高、动手能力强、有创新意识”获得用人单位的普遍好评。历届毕业生就业率均达98%以上。

      近年来，结合学院立足东莞，服务广东，面向全国的定位，管理学院强化校企合作和工学结合，面向市场设专业、面向岗位设课程，主动应对行业发展及人才需求的新趋势，不断调整和完善专业人才培养方案（教学计划），对现有专业的培养目标定位、技能要求、课程设置及实施环节进行必要的修订，坚持“双证（毕业证+专业技能证）融合、赛训结合”的创新模式。

      在教学过程中，管理学院努力探索教育学内容、教学方法、教学组织形式的深层次、全方位改革，以寻求新型人才培养模式的突破，同时鼓励和引导师生将课堂教学的理论知识自觉运用于项目开发和技能比赛中，师生多次参加全国、省市专业技能大赛均取得良好成绩，赢得到了学生、家长、行业及社会的认同。


    The School of Management was established in 2003 and currently offers seven undergraduate majors, including Marketing, Logistics Management, Business Administration, E-commerce, Cross-border E-commerce, Big Data Management and Applications, and Supply Chain Management, as well as three diploma programs in Marketing, Modern Logistics Management, and Business Management. With 5,958 full-time undergraduate students, 316 faculty members, and 284 full-time teachers, the School boasts 98 senior professors, 169 dual-qualified teachers, 103 PhDs, and 70 PhD candidates. Notably, 100% of our teachers hold intermediate or higher professional titles or master's degrees or above.

     Adhering to the college's educational philosophy, the School of Management leverages regional industrial development advantages to cultivate high-quality applied service talents. It vigorously promotes reforms in talent cultivation mode, teaching content, teaching methods, and teaching management. By establishing a trinity work mode integrating service, education, and management, the School provides a reasonable space for students' autonomous learning and personality development. A group of entrepreneurial elites has emerged, demonstrating strong comprehensive qualities. Our students are widely praised by employers for their "high comprehensive quality, strong practical ability, and innovative consciousness." The employment rate of graduates has consistently been above 98%.

     In recent years, aligning with the college's orientation of being based in Dongguan, serving Guangdong, and facing the whole country, the School of Management has strengthened school-enterprise cooperation and work-integrated learning. It sets majors based on market demands and courses based on job positions, actively responding to new trends in industry development and talent demand. The School continuously adjusts and improves its talent cultivation programs (teaching plans), revising the training objectives, skill requirements, course settings, and implementation steps of existing majors. It adheres to the innovative mode of "dual-certificate (graduation certificate + professional skill certificate) integration and competition-training combination."

     In the teaching process, the School of Management strives to explore deep-level and comprehensive reforms in educational content, teaching methods, and teaching organization forms to seek breakthroughs in new talent cultivation modes. Meanwhile, it encourages and guides teachers and students to consciously apply theoretical knowledge from classroom teaching to project development and skill competitions. Teachers and students have participated in national, provincial, and municipal professional skill competitions multiple times and achieved good results, earning recognition from students, parents, the industry, and society.