练习 1：螺蛳粉品牌广告文案创作

Exercise 1: Luosifen Brand Advertising Copy Creation

请运用 AIGC 工具，选择某一个螺蛳粉品牌，设计广告文案。要求如下：

Please use AIGC tools to select a specific Luosifen brand and design advertising copy.Requirements are as follows:

1.先对螺蛳粉的目标受众进行分析，可从年龄、职业、消费习惯、口味偏好等角度入手；

2.结合螺蛳粉的产品特点（如独特风味、食材搭配、地域特色、食用便捷性等），提炼 3 - 5 个核心卖点；

3.设计 3 组不同风格（如情感共鸣型、幽默诙谐型、卖点导向型）的提示词，使用 AIGC 工具生成广告文案；

4.从生成的文案中挑选最优作品，根据目标受众和产品卖点进行优化，最终提交一份完整的广告文案，并说明优化思路。

1.First, analyze the target audience of Luosifen, considering factors such as age, occupation, consumption habits, and taste preferences.

2.Combine the product features of Luosifen (such as unique flavor, ingredient combinations, regional characteristics, and convenience) to extract 3-5 core selling points.

3.Design three sets of prompts in different styles (e.g., emotional appeal, humorous, selling-point-oriented) and use AIGC tools to generate advertising copy.

4.Select the best piece from the generated copies, optimize it based on the target audience and product selling points, and finally submit a complete advertising copy along with an explanation of the optimization process.

练习 2：“桂品” 主题短视频脚本设计

Exercise 2: "Guangxi Specialties" Themed Short Video Script Prompt Design

请运用 AIGC 工具，以 “桂品”（广西特色产品）为主题，设计短视频分镜脚本，要求如下：

Please use AIGC tools to design a short video shot script themed around "Guangxi Specialties" (specialty products from Guangxi).Requirements are as follows:

1.首先让AI对主题进行拆解，了解几种广西特色产品（如六堡茶、桂林腐乳、百色芒果、柳州螺蛳粉等），梳理它们各自的特点、文化背景和受众群体；

2.确定短视频的风格基调（如温暖治愈、活力动感、文化底蕴浓厚等），让AI构思一个能串联多种桂品的故事主线；

3.根据故事主线，要求时长、风格、镜头等，引导 AIGC 生成短视频脚本；

4.提交提示词后，结合 AIGC 生成的脚本内容，分析存在的不足，并对提示词进行调整优化，再次生成脚本，最终提交优化后的提示词和满意的脚本框架。

5.5.提交到在线开放课程作业区;在星期日晚 8 点之前。

1.First, let the AI break down the theme by understanding several Guangxi specialty products (e.g., Liupao tea, Guilin fermented bean curd, Baise mango, Liuzhou Luosifen), and outline their respective features, cultural backgrounds, and target audiences.

2.Determine the style and tone of the short video (e.g., warm and healing, energetic and dynamic, culturally rich), and let the AI conceptualize a story thread that connects multiple Guangxi specialties.

3.Based on the story thread, specify requirements such as duration, style, and shot types to guide the AIGC in generating a short video script.

4.After submitting the prompts, analyze the shortcomings of the AIGC-generated script content, adjust and optimize the prompts, regenerate the script, and finally submit the optimized prompts and a satisfactory script framework.

5.Submit to the online open course assignment area by 8:00 PM on Sunday.