课程门户-章节详情

AIGC数字艺术（AIGC Digital Art）

马虹（MaHong）

1 走进项目welcome to the project
- 1.1 课程项目概述Course Project Overview
- 1.2 课程项目管理Curriculum project management
  - 1.2.1 （1）教学项目大纲Teaching project outline
  - 1.2.2 （2）教学项目计划Teaching Plan
  - 1.2.3 （3）教学项目组织及考核Organization and assessment of teaching projects
2 项目一：艺术设计的新语境：AIGC的介入A New Context in Art Design: The Involvement of AIGC
- 2.1 项目介绍Project Introduction
- 2.2 相关知识Relevant knowledge
  - 2.2.1 子项目1： AIGC数字艺术的概念、特征The Concept and Characteristics of AIGC Digital Art
  - 2.2.2 子项目2：AIGC数字艺术应用的核心领域The core area of AIGC digital art applications
  - 2.2.3 子项目3：AIGC融入艺术的意义The significance of integrating AIGC into art
- 2.3 专题研讨1：数字媒体知多少？Panel 1: How Much Do Digital Media Know?
- 2.4 课后练习，技能提升Practice after class, improve your skills
3 项目二：解码AIGC数字艺术Decoding AIGC digital art
- 3.1 项目介绍Project Introduction
- 3.2 相关知识Relevant knowledge
  - 3.2.1 子项目1：AIGC技术工具与创意表达的艺术思维The artistic thinking of AIGC technology tools and creative expression
  - 3.2.2 子项目2：AIGC数字艺术中的风格迁移Style transfer in AIGC Digital Art
  - 3.2.3 子项目3：AIGC数字艺术的提示词The prompt words of AIGC digital art
  - 3.2.4 子项目4：AIGC数字艺术的生成模型The generative model of AIGC digital art
- 3.3 项目实战2Project Practice 2
- 3.4 课后练习，技能提升Practice after class, improve your skills
4 项目三：AIGC语言创艺：AIGC创意文本AIGC Language Creativity: AIGC Creative Text
- 4.1 项目介绍Project Introduction
- 4.2 相关知识Relevant knowledge
  - 4.2.1 子项目1：AIGC文本创意及工具介绍Introduction to AIGC Text Creativity and Tools
  - 4.2.2 子项目2：AIGC广告文案的提示词设计与创作要点Key points for the design and creation of prompt words in AIGC advertising copy
  - 4.2.3 子项目3：AIGC短视频脚本的提示词设计与创作要点Key points for designing and creating prompt words in AIGC short video scripts
- 4.3 项目实施3Project Implementation 3
  - 4.3.1 专题研讨：AIGC 创意文本对传统创作模式的冲击与融合 Explore the impact and integration of AIGC creative texts on traditional creative models
  - 4.3.2 项目实战3Project Practice 3
- 4.4 课后练习，技能提升Practice after class, improve your skills
5 项目四：探索AIGC图像世界：AIGC图像生成Explore the world of AIGC Images: AIGC Image Generation
- 5.1 项目介绍Project Introduction
- 5.2 相关知识Relevant knowledge
  - 5.2.1 子项目1：AIGC图像生成工具AIGC image generation tool
  - 5.2.2 子项目2：图像生成提示词设计与创作要点Key points for designing and creating prompt words for image generation
  - 5.2.3 子项目3：AIGC图像编辑与美化AIGC image editing and beautification
  - 5.2.4 子项目4：数字图像文件格式Digital image file format
- 5.3 项目实施4Project Implementation 4
- 5.4 课后练习，技能提升Practice after class, improve your skills
6 项目五：奏响AIGC音频华章：AIGC声音创作Composing the Grand Chapter of AIGC Audio: AIGC Sound Creation
- 6.1 项目介绍Project Introduction
- 6.2 相关知识Relevant knowledge
  - 6.2.1 子项目1：AIGC音乐创作及工具介绍Introduction to AIGC Music Creation and tools
  - 6.2.2 子项目2：AIGC音乐创作提示词设计及创作要点Design of AIGC music creation prompt words and key points of creation
  - 6.2.3 子项目3：AIGC个性化音乐创作与实践应用AIGC Personalized Music Creation and Practical application
- 6.3 项目实施5Project Implementation 5
- 6.4 课后练习，技能提升Practice after class, improve your skills
7 项目六：打造AIGC视频盛宴：AIGC短视频创作Creating an AIGC video feast: AIGC short video creation
- 7.1 项目介绍Project Introduction
- 7.2 相关知识Relevant knowledge
  - 7.2.1 子项目1：AIGC视频运镜AIGC video camera movement
  - 7.2.2 子项目2：AIGC视频视角AIGC video perspective
  - 7.2.3 子项目3：AIGC视频首尾帧技巧AIGC video start and end frame techniques
- 7.3 项目实施7Project Implementation 7
- 7.4 课后练习，技能提升Practice after class, improve your skills
8 项目七：筑牢AIGC伦理法则Strengthen the ethical principles of AIGC
- 8.1 项目介绍Project Introduction
- 8.2 相关知识Relevant knowledge
  - 8.2.1 子项目1：AIGC伦理困境洞察Insights into the Ethical Dilemmas of AIGC
  - 8.2.2 子项目2：AIGC法规准则遵循Compliance with AIGC regulatory guidelines
- 8.3 项目实施7Project Implementation 7
- 8.4 课后练习，技能提升Practice after class, improve your skills
9 项目八：“桂字号”沙田柚AIGC创意广告制作Project 8: AIGC Creative Advertising Production for "Guizi" Shatian Pomelo
- 9.1 项目介绍Project Introduction
- 9.2 相关知识Relevant knowledge
  - 9.2.1 子项目1：AIGC创意广告策划AIGC Creative Advertising Planning
    - 9.2.1.1 任务1：AI辅助产品调研Ai-assisted product research
    - 9.2.1.2 任务2：USP广告创意及卖点提取USP advertising creativity and selling point extraction
  - 9.2.2 子项目2：AIGC创意广告图像生成AIGC Creative Advertising Image Generation
    - 9.2.2.1 任务1：AIGC图像生成之创意四象法The Creative Four-Image Method for AIGC Image Generation
    - 9.2.2.2 任务2：AIGC视觉图像指令参数AIGC visual image command parameters
  - 9.2.3 子项目3：AIGC创意广告视频生成AIGC creative advertising video generation
    - 9.2.3.1 任务1：AIGC镜头表达之动态叙事法则Dynamic Narrative Rules Expressed through AIGC Lenses
    - 9.2.3.2 任务2：AIGC视频生成首尾帧关键技巧 Key Techniques for Generating the First and Last Frames of AIGC Videos
  - 9.2.4 子项目4：AIGC创意广告后期制作AIGC Creative Advertising Post Production
    - 9.2.4.1 任务1：AIGC声音创作之三类设计法Task 1: Three Design Methods for AIGC Sound Creation
      - 9.2.4.1.1 任务2：AIGC特效感增强技巧AIGC Special Effects Enhancement Techniques
  - 9.2.5 子项目5：AIGC创意广告营销推广AIGC Creative Advertising Marketing Promotion
    - 9.2.5.1 任务1：创意广告跨平台分发矩阵Task 1: Cross-platform distribution matrix for creative advertisements
      - 9.2.5.1.1 任务2：创意广告投放反馈及ROI优化沙盘Creative Advertising Placement Feedback and ROI Optimization Sand table
- 9.3 项目实施8Project Implementation 8
  - 9.3.1 项目实战8 Project Practice 8
- 9.4 课后练习，技能提升Practice after class, improve your skills
10 项目九：AIGC数字艺术反思Reflections on AIGC Digital Art
- 10.1 项目介绍Project Introduction
- 10.2 相关知识Relevant knowledge
  - 10.2.1 子项目1：艺术家会被人工智能取代吗？Will artists be replaced by artificial intelligence?
  - 10.2.2 子项目2：AIGC数字艺术反思AIGC Digital Art Reflection
  - 10.2.3 子项目3：AIGC数字艺术展望AIGC Digital Art Outlook
- 10.3 项目实施9Project Implementation 9
  - 10.3.1 专题研讨9 Symposium 9
- 10.4 课后练习，技能提升Practice after class, improve your skills
11 项目十：艺术实践： AIGC 数字艺术作品的融合应用Artistic Practice: The Integrated Application of AIGC Digital Art Works
- 11.1 实践任务清单Task List
- 11.2 实践创作 practice creation

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