课程门户-章节详情

AIGC数字艺术（AIGC Digital Art）

马虹（MaHong）

1 走进项目welcome to the project
- 1.1 课程项目概述Course Project Overview
- 1.2 课程项目管理Curriculum project management
  - 1.2.1 （1）教学项目大纲Teaching project outline
  - 1.2.2 （2）教学项目计划Teaching Plan
  - 1.2.3 （3）教学项目组织及考核Organization and assessment of teaching projects
2 项目一：艺术设计的新语境：AIGC的介入A New Context in Art Design: The Involvement of AIGC
- 2.1 项目介绍Project Introduction
- 2.2 相关知识Relevant knowledge
  - 2.2.1 子项目1： AIGC数字艺术的概念、特征The Concept and Characteristics of AIGC Digital Art
  - 2.2.2 子项目2：AIGC数字艺术应用的核心领域The core area of AIGC digital art applications
  - 2.2.3 子项目3：AIGC融入艺术的意义The significance of integrating AIGC into art
- 2.3 专题研讨1：数字媒体知多少？Panel 1: How Much Do Digital Media Know?
- 2.4 课后练习，技能提升Practice after class, improve your skills
3 项目二：解码AIGC数字艺术Decoding AIGC digital art
- 3.1 项目介绍Project Introduction
- 3.2 相关知识Relevant knowledge
  - 3.2.1 子项目1：AIGC技术工具与创意表达的艺术思维The artistic thinking of AIGC technology tools and creative expression
  - 3.2.2 子项目2：AIGC数字艺术中的风格迁移Style transfer in AIGC Digital Art
  - 3.2.3 子项目3：AIGC数字艺术的提示词The prompt words of AIGC digital art
  - 3.2.4 子项目4：AIGC数字艺术的生成模型The generative model of AIGC digital art
- 3.3 项目实战2Project Practice 2
- 3.4 课后练习，技能提升Practice after class, improve your skills
4 项目三：AIGC语言创艺：AIGC创意文本AIGC Language Creativity: AIGC Creative Text
- 4.1 项目介绍Project Introduction
- 4.2 相关知识Relevant knowledge
  - 4.2.1 子项目1：AIGC文本创意及工具介绍Introduction to AIGC Text Creativity and Tools
  - 4.2.2 子项目2：AIGC广告文案的提示词设计与创作要点Key points for the design and creation of prompt words in AIGC advertising copy
  - 4.2.3 子项目3：AIGC短视频脚本的提示词设计与创作要点Key points for designing and creating prompt words in AIGC short video scripts
- 4.3 项目实施3Project Implementation 3
  - 4.3.1 专题研讨：AIGC 创意文本对传统创作模式的冲击与融合 Explore the impact and integration of AIGC creative texts on traditional creative models
  - 4.3.2 项目实战3Project Practice 3
- 4.4 课后练习，技能提升Practice after class, improve your skills
5 项目四：探索AIGC图像世界：AIGC图像生成Explore the world of AIGC Images: AIGC Image Generation
- 5.1 项目介绍Project Introduction
- 5.2 相关知识Relevant knowledge
  - 5.2.1 子项目1：AIGC图像生成工具AIGC image generation tool
  - 5.2.2 子项目2：图像生成提示词设计与创作要点Key points for designing and creating prompt words for image generation
  - 5.2.3 子项目3：AIGC图像编辑与美化AIGC image editing and beautification
  - 5.2.4 子项目4：数字图像文件格式Digital image file format
- 5.3 项目实施4Project Implementation 4
- 5.4 课后练习，技能提升Practice after class, improve your skills
6 项目五：奏响AIGC音频华章：AIGC声音创作Composing the Grand Chapter of AIGC Audio: AIGC Sound Creation
- 6.1 项目介绍Project Introduction
- 6.2 相关知识Relevant knowledge
  - 6.2.1 子项目1：AIGC音乐创作及工具介绍Introduction to AIGC Music Creation and tools
  - 6.2.2 子项目2：AIGC音乐创作提示词设计及创作要点Design of AIGC music creation prompt words and key points of creation
  - 6.2.3 子项目3：AIGC个性化音乐创作与实践应用AIGC Personalized Music Creation and Practical application
- 6.3 项目实施5Project Implementation 5
- 6.4 课后练习，技能提升Practice after class, improve your skills
7 项目六：打造AIGC视频盛宴：AIGC短视频创作Creating an AIGC video feast: AIGC short video creation
- 7.1 项目介绍Project Introduction
- 7.2 相关知识Relevant knowledge
  - 7.2.1 子项目1：AIGC视频运镜AIGC video camera movement
  - 7.2.2 子项目2：AIGC视频视角AIGC video perspective
  - 7.2.3 子项目3：AIGC视频首尾帧技巧AIGC video start and end frame techniques
- 7.3 项目实施7Project Implementation 7
- 7.4 课后练习，技能提升Practice after class, improve your skills
8 项目七：筑牢AIGC伦理法则Strengthen the ethical principles of AIGC
- 8.1 项目介绍Project Introduction
- 8.2 相关知识Relevant knowledge
  - 8.2.1 子项目1：AIGC伦理困境洞察Insights into the Ethical Dilemmas of AIGC
  - 8.2.2 子项目2：AIGC法规准则遵循Compliance with AIGC regulatory guidelines
- 8.3 项目实施7Project Implementation 7
- 8.4 课后练习，技能提升Practice after class, improve your skills
9 项目八：“桂字号”沙田柚AIGC创意广告制作Project 8: AIGC Creative Advertising Production for "Guizi" Shatian Pomelo
- 9.1 项目介绍Project Introduction
- 9.2 相关知识Relevant knowledge
  - 9.2.1 子项目1：AIGC创意广告策划AIGC Creative Advertising Planning
    - 9.2.1.1 任务1：AI辅助产品调研Ai-assisted product research
    - 9.2.1.2 任务2：USP广告创意及卖点提取USP advertising creativity and selling point extraction
  - 9.2.2 子项目2：AIGC创意广告图像生成AIGC Creative Advertising Image Generation
    - 9.2.2.1 任务1：AIGC图像生成之创意四象法The Creative Four-Image Method for AIGC Image Generation
    - 9.2.2.2 任务2：AIGC视觉图像指令参数AIGC visual image command parameters
  - 9.2.3 子项目3：AIGC创意广告视频生成AIGC creative advertising video generation
    - 9.2.3.1 任务1：AIGC镜头表达之动态叙事法则Dynamic Narrative Rules Expressed through AIGC Lenses
    - 9.2.3.2 任务2：AIGC视频生成首尾帧关键技巧 Key Techniques for Generating the First and Last Frames of AIGC Videos
  - 9.2.4 子项目4：AIGC创意广告后期制作AIGC Creative Advertising Post Production
    - 9.2.4.1 任务1：AIGC声音创作之三类设计法Task 1: Three Design Methods for AIGC Sound Creation
      - 9.2.4.1.1 任务2：AIGC特效感增强技巧AIGC Special Effects Enhancement Techniques
  - 9.2.5 子项目5：AIGC创意广告营销推广AIGC Creative Advertising Marketing Promotion
    - 9.2.5.1 任务1：创意广告跨平台分发矩阵Task 1: Cross-platform distribution matrix for creative advertisements
      - 9.2.5.1.1 任务2：创意广告投放反馈及ROI优化沙盘Creative Advertising Placement Feedback and ROI Optimization Sand table
- 9.3 项目实施8Project Implementation 8
  - 9.3.1 项目实战8 Project Practice 8
- 9.4 课后练习，技能提升Practice after class, improve your skills
10 项目九：AIGC数字艺术反思Reflections on AIGC Digital Art
- 10.1 项目介绍Project Introduction
- 10.2 相关知识Relevant knowledge
  - 10.2.1 子项目1：艺术家会被人工智能取代吗？Will artists be replaced by artificial intelligence?
  - 10.2.2 子项目2：AIGC数字艺术反思AIGC Digital Art Reflection
  - 10.2.3 子项目3：AIGC数字艺术展望AIGC Digital Art Outlook
- 10.3 项目实施9Project Implementation 9
  - 10.3.1 专题研讨9 Symposium 9
- 10.4 课后练习，技能提升Practice after class, improve your skills
11 项目十：艺术实践： AIGC 数字艺术作品的融合应用Artistic Practice: The Integrated Application of AIGC Digital Art Works
- 11.1 实践任务清单Task List
- 11.2 实践创作 practice creation

课后练习，技能提升Practice after class, improve your skills

一、选择题

1.以下哪项不是AIGC音乐创作的应用领域？
A.广告配乐
B.影视剧配乐
C.小说创作
D.游戏配乐

2.在AIGC音乐创作中，DeepSeek的主要功能是：
A.生成旋律
B.生成歌词
C.编排乐器
D.模拟人声

3.下列哪项描述最符合AIGC音乐创作提示词设计的要求？
A.提示词应该尽可能简短，避免冗长
B.提示词只需提供音乐风格，不需明确情绪
C.提示词应该包含风格、节奏、情绪、乐器等关键信息
D.提示词中无需提到配器或人声

4.AIGC音乐创作在广告中的应用，最主要的优势是：
A.能够迅速生成与广告情感匹配的背景音乐
B.能够替代所有传统作曲家
C.仅适合短时间内创作简单的背景音乐
D.不适用于广告行业

5.在AIGC音乐创作中，天工AI是一款支持________的音乐生成工具，特别适合中文歌词的创作。

6.AIGC音乐创作的一个显著优势是，它能够在________的时间内生成与创作需求匹配的音乐作品。

7.AIGC音乐创作仅适用于自媒体内容创作者，无法满足电影、广告等专业领域的创作需求。

8.DeepSeek主要用于生成音乐旋律，而非歌词。

9.天工AI工具支持通过中文输入生成音乐，特别适合中国文化和中文内容创作。

10.AIGC音乐创作工具可以完全替代传统作曲家的创作工作。

I. Multiple Choice Questions

Which of the following is not an application field of AIGC music creation? A. Advertising soundtrack B. Film and television score C. Novel writing D. Game music

In AIGC music creation, the main functions of DeepSeek are: A. Generate melodies B. Generate lyrics C. Arrange the instruments D. Simulated human voice
Which of the following descriptions best meets the requirements of AIGC music creation prompt design? A. The prompt words should be as short as possible and avoid being too long B. The prompt words only need to provide the music style and do not need to specify the mood C. The prompt words should contain key information such as style, rhythm, mood, and instruments D. There is no need to mention instrumentation or vocals in the prompt words
The main advantages of applying AIGC music creation in advertising are: A. Be capable of quickly generating background music that matches the emotions of the advertisement B. It can replace all traditional composers C. It is only suitable for creating simple background music within a short period of time D. Not applicable to the advertising industry
In AIGC music creation, Tiangong AI is a music generation tool that supports __ and is particularly suitable for the creation of Chinese lyrics.

6.One significant advantage of AIGC music creation is that it can generate music works that match the creative requirements within the time of __.

7.AIGC music creation is only applicable to self-media content creators and cannot meet the creative demands of professional fields such as film and advertising.

8.DeepSeek is mainly used to generate musical melodies rather than lyrics.

The Tiangong AI tool supports generating music through Chinese input, which is particularly suitable for the creation of Chinese culture and Chinese content.

10.AIGC music creation tools can completely replace the creative work of traditional composers.

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