商务英语视听说
申建军
目录
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1 Job Interview
1.1 How to make a resume(Video A)
1.2 How to make a resume(Video B)
1.3 How to prepare for a job interview
1.4 How to make a self-introduction
1.5 How to answer the interviewer's questions
1.6 Taboos in the job interview
1.7 Quiz for Unit 1
1.8 教案 Unit 1
1.9 Topics for discussion
2 Jobs and Responsibilities
2.1 Company Types A
2.2 Company Types B
2.3 Company Structures A
2.4 Company Structures B
2.5 Job Titles or Positions
2.6 Jobs and responsibilities
2.7 Core Competencies A
2.8 Core competencies B
2.9 Quiz for Unit 2
2.10 教案 Unit 2
2.11 Topics for discussion
3 On the Phone
3.1 How to make a good preparation for business calls
3.2 How to make efficient business calls
3.3 Basics of business calls
3.4 Quiz for Unit 3
3.5 教案 Unit 3
3.6 Topics for discussion
4 At a Meeting
4.1 Basics of Meetings
4.2 How to Organize Effective Meetings
4.3 How to Run Effective Meetings (Video A)
4.4 How to Run Effective Meetings (Video B)
4.5 Tips for Writing Meeting Minutes
4.6 Quiz for Unit 4
4.7 教案 Unit 4
4.8 Topics for discussion
5 Travel and Visits
5.1 Planning for a Business Trip
5.2 Booking Air Tickets
5.3 Going Through Customs
5.4 Hotel Check-in
5.5 Receiving Visitors
5.6 Meeting a Business Partner at the Airport
5.7 Quiz for Unit 5
5.8 教案 Unit 5
5.9 Topics for discussion
6 Company Presentations
6.1 How to Make a Company Presentation(Video A)
6.2 How to Make a Company Presentation(Video B)
6.3 Advice and Review(Video A)
6.4 Advice and Review(Video B)
6.5 Quiz for Unit 6
6.6 教案 Unit 6
6.7 Topics for discussion
7 Product Presentations
7.1 Introduction to a Product Presentation
7.2 Preparation for a Product Presentation
7.3 Description of Products
7.4 Tips for a Successful Product Presentation
7.5 Quiz for Unit 7
7.6 教案 Unit 7
7.7 Topics for discussion
8 Company Performance
8.1 Annual Reports and Financial Statements A
8.2 Annual Reports and Financial Statements B
8.3 Balance Sheets
8.4 Income Statements A
8.5 Income Statements B
8.6 Cash Flow Statements
8.7 Introducing Company Performance A
8.8 Introducing Company Performance B
8.9 Quiz for Unit 8
8.10 教案 Unit 8
8.11 Topics for discussion
9 Advertising
9.1 Fundamentals of Advertising
9.2 Advertising Media Selection(Video A)
9.3 Advertising Media Selection(Video B)
9.4 What Makes a Good Ad
9.5 Quiz for Unit 9
9.6 教案 Unit 9
9.7 Topics for discussion
10 Marketing
10.1 Marketing and 4Ps A
10.2 Marketing and 4Ps B
10.3 Marketing and Sales
10.4 Marketing Management Process
10.5 How to make a marketing plan
10.6 Quiz for Unit 10
10.7 教案 Unit 10
10.8 Topics for discussion
11 Trade Fairs
11.1 A Brief Introductuon of Trade Fairs
11.2 General Guidelines for Trade Fair Participation
11.3 How to Select a Right Trade Fair
11.4 Exhibit Hall Etiquette
11.5 教案
11.6 Topics for discussion
12 Making Inquiries
12.1 Basic Knowledge on Making Inquiries
12.2 How to Make an Inquiry
12.3 A Regular Customer Inquiry
12.4 How to Make an Offer
12.5 教案
12.6 Topics for discussion
13 Placing an Order
13.1 How to negotiate
13.2 Negotiating an order
13.3 How to write an order
13.4 How to confirm an order
13.5 教案
13.6 Topics for Discussion
14 Terms of Payment
14.1 Terms of payment
14.2 Choose a mode of payment
14.3 How a Letter of Credit Works
14.4 教案
14.5 Topics for discussion
15 Delivery
15.1 Brief Introduction to Delivery
15.2 Time or Date of Delivery
15.3 Dealing with Delivery Problems
15.4 教案
15.5 Topics for discussion
16 Claims and Settlements
16.1 Introduction to Claim and Settlement
16.2 How to Make an Effective Claim
16.3 How to Write Claim Letters
16.4 How to Settle a Claim
16.5 How to Write a Letter of Adjustment
16.6 教案
16.7 Topics for discussion
How to make a good preparation for business calls
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