Money as a measure of commercial value
For almost all enterprises money is an appropriate measure of value.
Business takes money to get things to create value.
Money has limitations in measuring some values, such as the social value & environmental value.
Price Forecasting for Goods/Services
The price of goods and services are allowed to fluctuate and respond to short-term and long-term changes in supply and demand.
Uncertainty is involved in the price forecasting.
The value of money itself has a time component.
Predicting future price is often the most important element in an investment decision.
Increase in Earning Power vs. Loss of Purchasing Power

Case 1: Increase in earning power > Loss of purchasing power
Case 2: Increase in earning power < Loss of purchasing power
The time value of money is narrowly referred to as the value growth of money. However, the inflation may affect the earning power of the money.
