英语应用文写作

张勤

目录

  • 1 Course Introduction 课程简介
    • 1.1 Course Information 课程概要
    • 1.2 Learning Objectives 课程目标
    • 1.3 Course Schedule 教学安排
    • 1.4 Grading Policy 评分标准
    • 1.5 Course Syllabus 课程大纲
    • 1.6 Textbook and Extra Readings 课程教材及参考资料
    • 1.7 Q & A/A Word from Your Instructor 教师简介
    • 1.8 Hybrid Course Feedback Survey
  • 2 Classified ads
    • 2.1 Unit learning objectives
    • 2.2 Ads in newspapers
    • 2.3 Features of classified ads
    • 2.4 Classified ads for different occasions
    • 2.5 Read & review
    • 2.6 Supplementary reading
  • 3 Invitation card & notice
    • 3.1 Unit learning objectives
    • 3.2 Invitation card
      • 3.2.1 How to write invitation cards
      • 3.2.2 How to reply to an invitation card
      • 3.2.3 Read & review
    • 3.3 Notice
      • 3.3.1 How to write a notice
      • 3.3.2 How to write an announcement
      • 3.3.3 Read & review
    • 3.4 Supplementary reading
      • 3.4.1 Supplementary reading - invitation card
      • 3.4.2 Supplementary reading - The three gold rules of professional writing
    • 3.5 Online self-test
  • 4 Professional Email & Memo
    • 4.1 Unit learning objectives
    • 4.2 Professional Email
      • 4.2.1 Why do we need a professional Email?
      • 4.2.2 Basic vocabulary and courtesy
      • 4.2.3 Content building: Asking for sick leave
      • 4.2.4 Content building: Setting up an appointment
      • 4.2.5 Recap and extension
        • 4.2.5.1 Read & review
        • 4.2.5.2 Supplementary Reading 1-Professional Email
        • 4.2.5.3 Supplementary Reading 2-Professional Email
    • 4.3 Memo
      • 4.3.1 Why do we need a memo?
      • 4.3.2 General formatting requirements
      • 4.3.3 Content building: Event announcement
      • 4.3.4 Content building: Informing and sharing company strategies
      • 4.3.5 Content building: Clarifying company policies
      • 4.3.6 Extension: Memos for raising public awareness
      • 4.3.7 Recap
        • 4.3.7.1 Read & review
        • 4.3.7.2 Supplementary reading: Tone in business writing
        • 4.3.7.3 Supplementary reading: Audience and purpose
    • 4.4 Online self-test
  • 5 Resume
    • 5.1 Unit learning objectives
    • 5.2 Three formats of resume writing
    • 5.3 Basic components of a resume
    • 5.4 Action verbs in resume writing
    • 5.5 Sample resume analysis
    • 5.6 Read & review
    • 5.7 Supplementary reading
    • 5.8 Online self-test
  • 6 Letter
    • 6.1 Unit learning objectives
    • 6.2 Basic formatting requirements of letter writing
      • 6.2.1 Reading: Letter Formatting
      • 6.2.2 Supplementary Reading-Letterhead
    • 6.3 Letter writing for different purposes
      • 6.3.1 Letter of Invitation
      • 6.3.2 Thank-you Letter
      • 6.3.3 Letter of Congratulations
      • 6.3.4 Letter of Complaint
      • 6.3.5 Supplementary Reading: Letters for Different Purposes
    • 6.4 Online self-test
  • 7 Personal Statement
    • 7.1 Unit learning objectives
    • 7.2 What is a personal statement
    • 7.3 What should a personal statement include
    • 7.4 How to structure a personal statement
    • 7.5 Sample reading
    • 7.6 Read & review
    • 7.7 Online self-test
Unit learning objectives

Unit learning objectives:


Letters

  • Understand the needs and expectations of the intended audience, which is demonstrated by tailoring the content and tone of the letter to suit the recipient's knowledge, relationship, and communication style. You can achieve this goal by conducting needs analysis before composing a letter.

  • Learning to organize and structure letters effectively, which is exemplified as using paragraphs, headings, and transitions to present information in a logical and organized manner. You can achieve this goal by analzying sample letters presented in the lecture video,

  • Use polite and respectful Language when expressing requests, opinions, or providing feedback. Avoid language that could be misunderstood or offensive. You can achieve this goal by finshing group discussion prompts in classroom.

  • Understand and apply proper formatting and layout techniques for different types of letters, which include using appropriate margins, font styles and sizes. You can achieve this goal by writing a letter as an assignment for this unit