英语应用文写作

张勤

目录

  • 1 Course Introduction 课程简介
    • 1.1 Course Information 课程概要
    • 1.2 Learning Objectives 课程目标
    • 1.3 Course Schedule 教学安排
    • 1.4 Grading Policy 评分标准
    • 1.5 Course Syllabus 课程大纲
    • 1.6 Textbook and Extra Readings 课程教材及参考资料
    • 1.7 Q & A/A Word from Your Instructor 教师简介
    • 1.8 Hybrid Course Feedback Survey
  • 2 Classified ads
    • 2.1 Unit learning objectives
    • 2.2 Ads in newspapers
    • 2.3 Features of classified ads
    • 2.4 Classified ads for different occasions
    • 2.5 Read & review
    • 2.6 Supplementary reading
  • 3 Invitation card & notice
    • 3.1 Unit learning objectives
    • 3.2 Invitation card
      • 3.2.1 How to write invitation cards
      • 3.2.2 How to reply to an invitation card
      • 3.2.3 Read & review
    • 3.3 Notice
      • 3.3.1 How to write a notice
      • 3.3.2 How to write an announcement
      • 3.3.3 Read & review
    • 3.4 Supplementary reading
      • 3.4.1 Supplementary reading - invitation card
      • 3.4.2 Supplementary reading - The three gold rules of professional writing
    • 3.5 Online self-test
  • 4 Professional Email & Memo
    • 4.1 Unit learning objectives
    • 4.2 Professional Email
      • 4.2.1 Why do we need a professional Email?
      • 4.2.2 Basic vocabulary and courtesy
      • 4.2.3 Content building: Asking for sick leave
      • 4.2.4 Content building: Setting up an appointment
      • 4.2.5 Recap and extension
        • 4.2.5.1 Read & review
        • 4.2.5.2 Supplementary Reading 1-Professional Email
        • 4.2.5.3 Supplementary Reading 2-Professional Email
    • 4.3 Memo
      • 4.3.1 Why do we need a memo?
      • 4.3.2 General formatting requirements
      • 4.3.3 Content building: Event announcement
      • 4.3.4 Content building: Informing and sharing company strategies
      • 4.3.5 Content building: Clarifying company policies
      • 4.3.6 Extension: Memos for raising public awareness
      • 4.3.7 Recap
        • 4.3.7.1 Read & review
        • 4.3.7.2 Supplementary reading: Tone in business writing
        • 4.3.7.3 Supplementary reading: Audience and purpose
    • 4.4 Online self-test
  • 5 Resume
    • 5.1 Unit learning objectives
    • 5.2 Three formats of resume writing
    • 5.3 Basic components of a resume
    • 5.4 Action verbs in resume writing
    • 5.5 Sample resume analysis
    • 5.6 Read & review
    • 5.7 Supplementary reading
    • 5.8 Online self-test
  • 6 Letter
    • 6.1 Unit learning objectives
    • 6.2 Basic formatting requirements of letter writing
      • 6.2.1 Reading: Letter Formatting
      • 6.2.2 Supplementary Reading-Letterhead
    • 6.3 Letter writing for different purposes
      • 6.3.1 Letter of Invitation
      • 6.3.2 Thank-you Letter
      • 6.3.3 Letter of Congratulations
      • 6.3.4 Letter of Complaint
      • 6.3.5 Supplementary Reading: Letters for Different Purposes
    • 6.4 Online self-test
  • 7 Personal Statement
    • 7.1 Unit learning objectives
    • 7.2 What is a personal statement
    • 7.3 What should a personal statement include
    • 7.4 How to structure a personal statement
    • 7.5 Sample reading
    • 7.6 Read & review
    • 7.7 Online self-test
Unit learning objectives

Unit learning objectives:


4.2 Professional Emails

  • Understand the norms and expectations of professional communication, which include using appropriate greetings and salutations, employing proper email etiquette, and maintaining a professional tone throughout the email. You can achieve this goal by watching the recorded lecture for this unit. 

  • Format emails professionally and  enhance readability and professionalism, such as using a clear and informative subject line, structuring the email with proper paragraphs and headings, and utilizing appropriate font styles and sizes. You can achieve this goal by participating in classroom discussions. 

  • Develop the ability to communicate clearly and effectively in a written format, which includes organizing thoughts and ideas logically, using appropriate language and tone, and conveying messages concisely. You can achieve this goal by practice wirting a professional email as the assignment for this unit. 


4.3 Memos

  •  Conduct brief and to-the-point communication within an organization, such as developing the ability to convey information clearly and succinctly, using concise language, and structuring the memo in a logical and organized manner. You can achieve this goal byresponding to the after-class practice questions.

  • Make clear and actionable requests, which include formulating clear and actionable requests, using specific language, and providing necessary context or instructions to facilitate understanding and compliance. You can achieve this goal by watching the lecture video and analyzing lecture notees.

  • Use professional Tone and Language, which is exemplified through  avoiding jargon or technical terms that may not be understood by all recipients, and maintaining a tone that is suitable for the workplace. You can achieve this goal by finishing the group assignment in classroom.