目录

  • 1 Unit 1 Introduction to Financial Management(1)
    • 1.1 Financial Management and Financial Manager
    • 1.2 Financial Management Decision
  • 2 Unit 2 Introduction to Financial Management(2)
    • 2.1 Types of Business Organization
    • 2.2 Corporate Structure of the Company
    • 2.3 Objectives of Financial Management
    • 2.4 Separation of Ownership and Control
  • 3 Unit 3 Interpreting Financial Statements
    • 3.1 Basics of Annual Reports and Financial Statements
    • 3.2 Balance Sheet
    • 3.3 Income Statement
    • 3.4 Statement of Retained Earnings
    • 3.5 Statement of Cash Flow
  • 4 Unit 4 Financial Ratio Analysis
    • 4.1 Financial Ratio Analysis
    • 4.2 Liquidity Ratios
    • 4.3 Debt Management Ratios
    • 4.4 Asset Management Ratios
    • 4.5 Profitability Ratios
    • 4.6 Market Value Ratios
    • 4.7 Uses and Limitation of Financial Ratio Analysis
  • 5 Time Value of Money and Valuation
    • 5.1 Central Concepts in Financial Management
    • 5.2 Simple vs. Compound Interest Rates and Future vs. Present Value
    • 5.3 Annuity
    • 5.4 Valuation Fundamentals
    • 5.5 Bond Valuation
    • 5.6 Common Stock Valuation
Profitability Ratios

√Profitability ratio measures management's ability to control expenses in relation to sales and reflect a firm's operating performance, riskiness, and leverage.

Gross profit margin, operating profit margin, net profit margin

Return on Total Equity(ROE/ROTE)


Return on Common Equity (ROCE) 



Question: Can ROE represent the actual return earned by the firm’s shareholders? 

DuPont Analysis of ROE 



By separating ROE into these three components, an analyst can determine whether changes in a firm‘s ROE are attributable to changes in the level of earnings generated from sales, the sales generated from total assets, or the equity multiplier (leverage factor) employed in the financing of the firms assets.