Preparation-vocabulary

1. The new economy

2. Network economics

3. The law of diminishing marginal returns

4. The law of increasing marginal returns

5. Network externality

6. Positive feedback

7. Negative feedback

8. Economies of scale

9. Demand-side economies of scale

10. Path dependency/Lock-in effect

11. Moore's Law

12. Metcalfe's Law

Preparation-question

1. What is the new economy/network economics?

2. What is network externality? Give one example to explain the definition.

3. What is positive feedback? Give one example to explain the definition.

4. Why people often lock in some system and can’t switch to other choices?

5. What is Moore's Law? Give one example to explain Moore's Law.

6. What can we learn from Davidow's Law?

视频1 Principles of network economics  in electronic commerce

视频内容提要： In this part, we will learn some knowledge about Principles of network economics such as Network externality,Positive feedback,Demand-side economies of scale,Path dependency,Moore's Law and Metcalfe's Law. 

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