跨文化商务交际（英语）

王善江

目录

  • 1 Chapter 1 Culture, Communication, Intercultural Communication
    • 1.1 Culture
    • 1.2 Communication
    • 1.3 Business Communication
    • 1.4 Intercultural Communication
    • 1.5 Application
  • 2 Chapter 2 Communication Between Cultures: Verbal Communication
    • 2.1 Verbal Communication
    • 2.2 Oral Communication
    • 2.3 Written Communication
    • 2.4 Application
  • 3 Chapter 3 Communication Between Cultures: Nonverbal Communication
    • 3.1 Nonverbal Communication
    • 3.2 Kinesics
    • 3.3 Space and Distance
    • 3.4 Application
  • 4 Chapter 4 Contrasting Cultural Values
    • 4.1 Cultural Values
    • 4.2 Cultural Dimensions: Power Distance
    • 4.3 Cultural Dimensions: Individualism Versus Collectivism
    • 4.4 Cultural Dimensions: Masculinity Versus Femininity
    • 4.5 Cultural Dimensions: Uncertainty Avoidance
    • 4.6 Application
  • 5 Chapter 5 Culture Shock in International Communication
    • 5.1 Understanding Culture Shock
    • 5.2 Curing Culture Shock
    • 5.3 High-context and Low-context Cultures
    • 5.4 Application
  • 6 Chapter 6 Business Etiquette and Social Customs
    • 6.1 Initial Contacts
    • 6.2 Dressing Customs and Dining Practices
    • 6.3 Perceptions of Time, Invitations and Gift Giving and Receiving
    • 6.4 Humor, Superstitions and Taboos
    • 6.5 Application
  • 7 Chapter 7 Business Negotiation Across Culture
    • 7.1 Communication in Negotiation
    • 7.2 Negotiation Strategies
    • 7.3 Phases of Negotiation
    • 7.4 Application
  • 8 Chapter 8 Intercultural Management
    • 8.1 Cultural Factors in International Business Management
    • 8.2 Corporate Culture
    • 8.3 Development of Teamwork
    • 8.4 Strategies of International Marketers
    • 8.5 Application
Strategies of International Marketers
  • 1 Teaching Video
  • 2 Lecture
  • 3 PPT