Interactive College English for a New Era 2  

In this unit, we will learn about business relations and how we can build strong and lasting business relationships. Business relations are connections that exist between all entities that engage in commerce. Business relations are affiliations, interactions and communications between a firm and its stakeholders. No business can succeed without fostering a myriad of healthy relationships. We should keep in mind that innovative products, an advertising budget of mammoth proportions, and competitive pricing are all fine and vital, but the secret to a thriving business is people--our employees, our suppliers, our contacts, and most of all our customers. After learning this unit, you'll learn how to establish and maintain positive business relationships to build our way to business success.