目录

  • 1 授课计划&课程标准
    • 1.1 2023级高职英语(普高方向)
    • 1.2 《高职英语课程标准》
  • 2 Unit 1New Start
    • 2.1 Pre-learning
    • 2.2 Vocabulary
    • 2.3 Listening & speaking
    • 2.4 Reading
    • 2.5 Translation
    • 2.6 Writing Practice
    • 2.7 Crossing Cultures
    • 2.8 Extension
  • 3 Unit  2 A Bite of Food
    • 3.1 Pre-learning
    • 3.2 Vocabulary
    • 3.3 Listening & Speaking
    • 3.4 Reading
    • 3.5 Translation
    • 3.6 Writing Practice
    • 3.7 Crossing Cultures
    • 3.8 Extension
    • 3.9 Translation
  • 4 Unit 3 Health Life
    • 4.1 pre-learning
    • 4.2 Vocabulary
    • 4.3 Listening& Speaking
    • 4.4 Reading
    • 4.5 Translating
    • 4.6 Writing
  • 5 Unit 4 The Meaning  of Arts
    • 5.1 Pre-learning
    • 5.2 Vocabulary
    • 5.3 Reading
    • 5.4 Translating
    • 5.5 Extension
    • 5.6 Writing
  • 6 Unit 5 Career Planning
    • 6.1 Lead-in
    • 6.2 Vocabulary
    • 6.3 Reading
      • 6.3.1 Grammar--would rather的用法
    • 6.4 Translating
    • 6.5 Extension
    • 6.6 Writing
  • 7 Unit 6 Brand Story
    • 7.1 Lead in
    • 7.2 Vocabulary
    • 7.3 Reading
    • 7.4 Translation
    • 7.5 grammar--定语的简介
    • 7.6 Extension
    • 7.7 Writing
  • 8 Eco-awakening
    • 8.1 Lead -in
    • 8.2 Vocabulary
    • 8.3 Reading
    • 8.4 Translation
    • 8.5 Grammar-非谓语动词
    • 8.6 Extension
    • 8.7 Writing
  • 9 International Organizations
    • 9.1 Lead-in
    • 9.2 Vocabulary
    • 9.3 Grammar-,名词性从句
Writing

英文公司宣传册写作


https://mooc1.xueyinonline.com/nodedetailcontroller/visitnodedetail?courseId=100055099&knowledgeId=100055239

公司简介(Company Profile)

公司简介是一种简明的描述,除其他信息外,它需要包括公司的历程,人员构成、财务信息和相关资源的数量和质量,组织和管理结构,过去、现在和预期的业绩,以及公司声誉,产品或服务或在行业的地位。

写公司英文简介必备

企业名称、建立年份、所属行业、产品系列、子母公司、地段/交通

案例:

常见中文写法

(1)集开发生产于一体   (2)专业生产各类XX产品

(3)便利的水陆空交通/离XX机场(港口)很近

(4)经营XX产品已有多年历史

例:1: APPLE is a world famous brand, which is a world leader in the field of 

computer and personal digital. Apple products toexcellent product design、

 innovative ideas and the best user experience for hundreds of millions of 

user PPLE mobile phone and apple notebook are the most popular objectsin 

manmodern young people.

People who Like apple products know, apple enterprise devoted much passion 

and efforts in products. They know that apple is committed to designthe best

 system and product . Just like they know about Jobs---always pursuit of the 

perfect, at the same time, our worship of Jobsstrengthened our love of apple of 

the time, Jobs and apple is Integrated,we don't know exactly like apple or like 

also say that :“Three apples changed the world, the first temptation of Xia Wa, 

the second one awakened Newton, third was in the hands of Jobs”.


例2:Adidas is one of the world’s top sporting brands. It is based in Germany and  includes other brands like Reebok in its group. The three parallel bars that form its logo is  known worldwide. The company bought these "Three Stripes"from a Finnish sports company in the 1950s. Adidas has provided quality sporting goods for decades. They create a very   strong brand loyalty among consumers. Many people wear Adidas clothes and shoes a fashion statement. The company also manufactures  other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams.It si involved in sponsorship deals with  the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps  sums  up the company's success-"Impossible is Nothing".