外贸函电

王宇佳

目录

  • 1 Overview of Foreign Trade Correspondence  外贸函电概述
    • 1.1 The Layout of Foreign Trade Correspondence  外贸函电格式
    • 1.2 The Structure of Foreign Trade Correspondence  外贸函电框架
    • 1.3 The Writing Principle of Foreign Trade Correspondence  外贸函电写作原则
  • 2 Composing Correspondence on Market Development  撰写市场开发信
    • 2.1 Establishing Overseas Business Relations  建立海外业务关系
    • 2.2 Promoting Products and Services for Export  推销出口产品和服务
    • 2.3 Developing Overseas Regional Agents  发展海外地区代理
  • 3 Contract Negotiation and Signing  合同磋商与签订
    • 3.1 Inquiry and Reply  询盘和回复
    • 3.2 Offer and Counter-offer  发盘和还盘
    • 3.3 Contract Signing  合同签订
  • 4 Execution of Contract  履行合同
    • 4.1 Communication during the Stock-up Stage  备货阶段的沟通
    • 4.2 Communication Prior to and After the Delivery of the Goods  货物出运前后沟通
    • 4.3 the Seller’s Collection of Payments  卖方收款
  • 5 The Buyer’s Claim for Compensation  买方索赔
    • 5.1 Responding to the Clients about Compensation for the Damage of Cargoes  回复客户货损索赔
    • 5.2 Responding to the Clients about Quality Discrepancy  回复客户质量争议
    • 5.3 Composing Correspondence on the Settlement of Claims  撰写理赔信函
  • 6 After-sale Follow-up  售后跟进
    • 6.1 Inquiring Product Sales  询问产品销售
    • 6.2 Providing Professional Counseling to the Clients  给客户专业意见
    • 6.3 Recommending Other Products to the Clients  向客户推荐其他产品
  • 7 Daily Communications with the Clients  客户日常沟通
    • 7.1 Greetings during the Holidays  节假日问候
    • 7.2 Inviting Clients to Attend the Exhibition  邀请参加展会
    • 7.3 Other Kinds of Business Communication  其他商务类沟通
  • 8 附录A  一笔完整的关于毛毯的出口交易函电(与法国客户)
    • 8.1 第一步骤  与客户建立业务关系
    • 8.2 第二步骤  交易磋商
    • 8.3 第三步骤  对外报价及还价
    • 8.4 第四步骤  与客户进一步交易磋商
    • 8.5 第五步骤  买卖合同的商订
    • 8.6 第六步骤  合同履行
  • 9 附录B  一笔完整的关于日用百货类商品的出口交易函电(与爱尔兰客户)
    • 9.1 第一步骤  与客户建立业务关系
    • 9.2 第二步骤  做PI和确认订单
    • 9.3 第三步骤  签订合同及开立信用证
    • 9.4 第四步骤  安排出运
第一步骤  与客户建立业务关系

        Dunlevy Distributors Ltd. Company成立于1870年,是爱尔兰的一家企业,拥有自己的连锁店,主要经营产品为日用百货和厨房用品。

2016416客户经其他客户介绍,给我司发来邮件告知会来义乌拜访,此行为客户第一次来义乌,想寻找一个可靠诚信的外贸公司合作。

From: Maeve Dunlevy

To: yiwu@royalunion.com.cn

Sent: Wednesday,April 16th, 2016 8:05 PM

Subject: Visit to Yiwu Market

ATTN: Lillian Hao                Royal Union, Yiwu

Hi Lillian,

ARRIVING: Late Saturday 26th April(Kingdom Hotel).

ATTEND YIWU MARKET & MEETING: (2 Days) Sun 27th,Mon 28th April.

TRAIN TO SHANGHAI: Evening of Mon 28th April.

My China Mobile Number is: 183 192 40129.

Thanks fortaking my phone call last week. Tommy O’Connell suggested that I contactyou as a reliable and experienced agent/supplierthisis my first trip to Yiwu. I have been attending the Canton Fair for 30years or more.

Our company is aFamily Business (established 1870) and we import from China and Far East andEurope and distribute to Retail Stores in Ireland.  Our web site is www.dunlevy.ie.

Our distribution business:

We like to orderreasonably “Good Quality” products which our customers expect us tosupply.  We do not want a product that where will have a problem with theQuality later.  We would prefer to pay that bit more for a Better QualityProduct.

Products of Interest:

- “General”Kitchen Utensils: Can openers, Wire and Nylon Strainers, Graters, SinkStrainers, St/Steel Potato Masher, Egg Turner, Soup Ladle, Vegetable Steamers,Ice Cream and Potato Scoops, Good Quality Clothes Lines.

- Wood BreadBoards, Chopping Boards, Bread Box, Clothes Pegs (Wood & Plastic).

- Glass WorktopSavers: Tempered Glass Chopping Board with Decoration.

- Brushware:Mops, Brushes, Scrub Brushes, Washup Brush, Dustpan & Brush Sets,Microfiber Mop & Handle, Toilet Brush & Holder.

- Black PlasticPlate Stands: Individual Sizes (Not Carded) 5", 6", 7", 8".

- CleaningClothes and Sponges, Wire Scourers, Dish Clothes, T-Towels etc.

- Frypans(Aluminium) and Woks (Carbon Steel).

- StainlessSteel: Good Quality St/Steel Saucepans and Casseroles, Steamer Sets, Frypanswith Non-Stick Finish, Butter Dishes, Eggcups, Soup Bowls, Gravy Boar, Salt,Pepper (St/Steel).

- PlasticCafeteria Holder for Coffee with Borosilicate Glass Insert.

- Fancy WoodPhoto FramesGood Quality (not cheap quality).

- Glassware:Glass Sugar Bowls, Salts and Peppers, Tumblers and Glass Fruit Sets.

- Tableware:Porcelain, Stoneware and Fine Bone China Mugs.

All of the aboveitems we would require are to be Good Quality and Acceptable Quality for ourRegular Customers who sell good quality products.

We are alsopresently looking at developing our own Retail Discount Store Chainit is at a very early stage and we are at the first stage only ofinvestigating and looking at products which would be saleable for our DiscountStores. This Range would be in a “Lower Priced Range” but still acceptablequality. The items that are of interest for Discount Stores would be:

- Stationery,

- Pet Toys,

- CleaningProducts,

- Brushware.

I hope thisinformation will give you an idea of the products that we are particularlyinterested in and will help you to direct us to the suppliers that you thinkmight suit us.

My son Eoin andI look forward to meeting you and discussing our requirements.

Kind Regards!

Maeve Dunlevy

我司回复客户,并且与客户约定见面时间及接下来的行程安排。

Dear MaeveDunlevy,

Good morning!

Glad to get yourmail and it was really nice talking with you days before.

Tomorrow nightwe will arrange the car to pick you up from the yiwu airport and I will ask ourdriver to take a paper with your name on it.

And what time isconvenient for you to meet on 27th morning? We can go to your hotel,and then go to the market together.

Best regards!

Please note:Royalunion Co., Ltd always keep the same beneficiary name and account number asbefore.If there is any changes or amendments by any email from any person, itis illegal or unauthentic, please report to us. Thanks for cooperation!

Customer Service: Lillian Hao (0086 579 89895937)

Cellphonenumber: 0086 137 7792 9327

Department Manager:William Wang (0086 579 89895959)  

ROYAL UNION Co.,Ltd..  YIWU OFFICE (A member of Market Union Group) 

接下来两天陪同客户进行市场采购,并做好形式发票(Proforma InvoicePI)给客户。