外贸函电

王宇佳

目录

  • 1 Overview of Foreign Trade Correspondence  外贸函电概述
    • 1.1 The Layout of Foreign Trade Correspondence  外贸函电格式
    • 1.2 The Structure of Foreign Trade Correspondence  外贸函电框架
    • 1.3 The Writing Principle of Foreign Trade Correspondence  外贸函电写作原则
  • 2 Composing Correspondence on Market Development  撰写市场开发信
    • 2.1 Establishing Overseas Business Relations  建立海外业务关系
    • 2.2 Promoting Products and Services for Export  推销出口产品和服务
    • 2.3 Developing Overseas Regional Agents  发展海外地区代理
  • 3 Contract Negotiation and Signing  合同磋商与签订
    • 3.1 Inquiry and Reply  询盘和回复
    • 3.2 Offer and Counter-offer  发盘和还盘
    • 3.3 Contract Signing  合同签订
  • 4 Execution of Contract  履行合同
    • 4.1 Communication during the Stock-up Stage  备货阶段的沟通
    • 4.2 Communication Prior to and After the Delivery of the Goods  货物出运前后沟通
    • 4.3 the Seller’s Collection of Payments  卖方收款
  • 5 The Buyer’s Claim for Compensation  买方索赔
    • 5.1 Responding to the Clients about Compensation for the Damage of Cargoes  回复客户货损索赔
    • 5.2 Responding to the Clients about Quality Discrepancy  回复客户质量争议
    • 5.3 Composing Correspondence on the Settlement of Claims  撰写理赔信函
  • 6 After-sale Follow-up  售后跟进
    • 6.1 Inquiring Product Sales  询问产品销售
    • 6.2 Providing Professional Counseling to the Clients  给客户专业意见
    • 6.3 Recommending Other Products to the Clients  向客户推荐其他产品
  • 7 Daily Communications with the Clients  客户日常沟通
    • 7.1 Greetings during the Holidays  节假日问候
    • 7.2 Inviting Clients to Attend the Exhibition  邀请参加展会
    • 7.3 Other Kinds of Business Communication  其他商务类沟通
  • 8 附录A  一笔完整的关于毛毯的出口交易函电(与法国客户)
    • 8.1 第一步骤  与客户建立业务关系
    • 8.2 第二步骤  交易磋商
    • 8.3 第三步骤  对外报价及还价
    • 8.4 第四步骤  与客户进一步交易磋商
    • 8.5 第五步骤  买卖合同的商订
    • 8.6 第六步骤  合同履行
  • 9 附录B  一笔完整的关于日用百货类商品的出口交易函电(与爱尔兰客户)
    • 9.1 第一步骤  与客户建立业务关系
    • 9.2 第二步骤  做PI和确认订单
    • 9.3 第三步骤  签订合同及开立信用证
    • 9.4 第四步骤  安排出运
第五步骤  买卖合同的商订

2016年7月25日我方在收到法国客户初步订单内容后邮件通知客户确认订单细节。

Attn: WWWW

Date: July 25th, 2016

Dear Sirs,

Thanks for your orders. 

Coral fleece 280g/m2, 288F, 120CM150CM 504G/PC.

Price: CFR USD 3.42/PC.

220’FCL. After checking, we found we can put 5,000pcs per 120’fcl.

Waiting for your details of the orders.


Coral fleece 280g/m2, 288F, 90cm120cm, 302G/PC

We can accept your target price. 

MOQ: 8,200PCS

QTY PER 20’FCL=8,200PCS.

The samples have been sent to you today.

Regards.


YYYY


2016年7月25日法国客人邮件回复我方稍后告知订单细节。

Attn: YYYY

Date: July 25th, 2016

Dear Sirs,

Tks. I will give you the exact details, when I have the final order from the customer, and I have all packaging details etc.

Regards!


WWWW


2016年7月27日法国客人邮件告知我方订单内容,但其中部分内容有缺失。

Attn: YYYY

Date: July 27th, 2016

Dear Sirs,

Attached please find our orders for 220’ containers for Coral Fleece for Bettenwelt in Germany as follows: 


Order 753-3001-0207 for: 

5,000 pcs. Coral Fleece plaid Princess + Pooh assorted. 120cm150cm. Coral Fleece 280g/m2, 288F, 504g/pc (120’ container).

K.E. art. No.253470, barcode 5743212534707

Bettenwelt art. No. to be informed. This must be printed above the barcode (see attached illustration). Please send copy of artwork to me for approval. 

Shipping marks: 

TBI 


Order 753-3001-0307 for: 

5,000 pcs. Coral Fleece plaid Princess + Pooh assorted. 120cm150cm. Coral Fleece 280g/m2, 288F, 504g/pc (120’ container).

K.E. art. No.253470, barcode 5743212534707

Bettenwelt art. No. to be informed. This must be printed above the barcode (see attached illustration). Please send copy of artwork to me for approval. 

Shipping marks 

TBI


Port of destination: To be informed 

Delivery time: Shipment ex China week 20. 

I will come back to you with missing information ASAP. 

Production CD will be sent to you ASAP. 

Best regards!


WWWW


2016年7月27日收到订单内容后,我方邮件告知法国客户我方等待缺失的内容。

Attn: WWWW

Date: July 27th, 2016

Dear Sirs,

Thanks for your emails. Waiting for your further informations.

Regards.


YYYY


2016年7月31日法国客户邮件告知订单缺失的内容。

Attn: YYYY

Date: July 31st, 2016

Dear Sirs,

I am pleased to inform that I have today received details regarding this order as follows: 


Port of destination:  Aarhus, Denmark 


Consignee and notify party: 

K.E.Mathiasen A/S

Sintrupvej 12

8220 Brabrand 

Denmark 


Shipping marks: 

Bettenwelt Zarrantin 

Order No.4501587972 

Order pos. No.010 

Quantity: 8 pcs 

Description: Coral Fleece Blanket 

Barcode: 5743212534707

Art. No.29477001 


Please also print the barcode stripes on the cartons. Please send artwork to me for approval. 

Bettenwelt art. No.29477001 to be printed above the barcode—please send artwork to me for approval. 

If you need further information please contact me. 

I look forward to receiving your order confirmation. 

Best regards!


WWWW


2016年8月3日法国客户邮件告知订单内容修改。

Attn: YYYY

Date: Aug 3rd, 2016

Dear Sirs,

The customer changed the order, so they order 140’instead of 220’ (which should be better for you as well).

How many pcs. go into a 40’FCL??

We willl send revised informations for your reference.


Best regards!

 

WWWW


2016年8月3日我方邮件告知法国客户接受订单内容修改。

Attn: WWWW

Date: Aug 3rd, 2016

Dear Sirs,


Yes, it’s better for us.

140’FCL=10,000PCS. And we hope you can give us 5% more or less tolerance for the bulk production.

Thanks and best regards.


YYYY


2016年8月5日法国客户邮件告知将寄辅料资料给我方。

Attn: YYYY

Date: Aug 5th, 2016

Dear Sirs,

I am to send you the Production Cd for the Coral fleece.

But to be sure I have got the correct address please confirm:


Nantong Haifeng Knitting Co Ltd

Zhangjian South Road, Dayu

Rudong County, Nantong City, Jiangsu China


Thanks & Best regards!


WWWW


2016年8月8日法国客户通过邮件再次告知订单内容修改。

Attn: YYYY

Date: Aug 8th, 2016

Dear Sirs,

I am pleased to inform that I have now received details for this order: 

As informed by Kristian, Bettenwelt want 140’ container for their warehouse in Zarrantin. 

This means that we change our order number 753-3001-0207 as follows:

10,000 pcs. Coral Fleece plaid Princess + Pooh assorted. 120cm150cm. Coral Fleece 280g/m2, 288F, 504g/pc (140’ container).

K.E. art. No.253470, barcode 5743212534707

Bettenwelt art. No.29477001 must be printed above the barcode (see attached illustration). Please send copy of artwork to me for approval.


I have changed my order 753-3001-0207 to 10,000 pcs. (this is for Zarrentin) and I have cancelled my order 753-3001-0307 (this was meant for Homberg). Please confirm that this is OK. 


Shipping marks: 

Bettenwelt Zarrentin  

Order No.4501587972 

Order pos. No. 010

Quantity: 8 pcs. 

Description: Coral Fleece Blanket

Bar code: 5743212534707 

Bar code stripes—see illustration attached 

Art. No.29477001 


Please also print the barcode stripes as illustrated in my attachment. I kindly ask you to send artwork to me of shipping marks and packaging to show that article numbers, barcode etc. are OK. Thanks. 


Port of destination: Aarhus, Denmark. 


Please send your order confirmation to me ASAP.

Best regards!


WWWW


订单内容修改后,法国客户与我方就产品生产、辅料确认、包装等问题于2016年8月10日—2016年8月29日通过邮件进行反复磋商。

Attn: WWWW

Date: Aug 10th, 2016

Dear Sirs,

Pls fine closed the artwork of the shipping marks and barcode. Pls confirm.

Regards.


YYYY


Attn: YYYY

Date: Aug 10th, 2016

Dear Sirs,

That is perfect, thanks.

Please proceed!

Best regards!


WWWW


Attn: YYYY

Date: Aug 12th, 2016

Dear Sirs,

We have made the new sew in labels. With the language that was missing.

Are you able to use these files in production? Or am I to send you a new CD?

Best regards!


WWWW


Attn: WWWW

Date: Aug 13th, 2016

Dear Sirs,

It’s ok. No need to send us the CD.

Regards.


YYYY 


Attn: YYYY

Date: Aug 16th, 2016

Dear Sirs,

You are able send us samples of the different qualities on the cardboard you use for belly belts.

Please send us more than just one of each quality, since we would like to keep one or two samples for our selves.

We hope you are able to send us some.

Thanks & Best regards!


WWWW


Attn: WWWW

Date: Aug 17th, 2016

Dear Sirs,

We sent you some samples of microfiber in 280g/m2 (Cars designs) and 230g/m2 (Princess designs). Pls check if it’s what you want.

For the cardboard for bellybelts, we will send you the samples.

Waiting for your comments.

Regards.


YYYY


Attn: YYYY

Date: Aug 20th, 2016

Dear Sirs,

We didn´t get any princess design, but received some WTP and non branded designs in 280 g/m2, which is the quality we need, when we talk about quality of coral fleece.

This specific question is only regarding the quality of bellybands (the weight of the carton).

The samples we did receive was with a thin cardboard and our question is therefore, if you use different types of cartons after customer request and if you can send us the different type of carton you use, so we can have our customer to select what quality of carton he want ?

Thanks. & Best regards!


WWWW


Attn: WWWW

Date: Aug 20th, 2016

Dear Sirs,

Ok I see now. Ok, we will send you some samples of bellyband with the samples of blankets.

Regards.


YYYY


Attn: YYYY

Date: Aug 22nd, 2016

Dear Sirs,

I do not seem to have received your order confirmation for our orders 753-3001-0207 and 753-3001-0307. Please send these to me ASAP.

Please remember also to send artwork for the shipping marks and barcode stripes, Jysk will send a penalty to us if this is not OK. 

Thanks & Best regards!


WWWW


Attn: WWWW

Date: Aug 23rd, 2016

Dear Sirs,

Pls find enclosed the shipping marks and barcodes for each items. Pls confirm.

Regards.


YYYY


Attn: YYYY

Date: Aug 26th, 2016

Dear Sirs,

Thanks. 

Shipping marks for Bettenwelt Zarrentin order 4501587972 are OK. 

Shipping marks for orders 4500954951 + 4500954952 are NOT OK—please see attached mail of yesterday with correct shipping marks. I have not put the barcode “stripes” in my attached mail but kindly ask you to put this on the cartons also.

Please revise and send to me again for approval.

Thanks & Best regards!


WWWW


Attn: YYYY

Date: Aug 27th, 2016

Dear Sirs,

Did you send the samples for the bellyband quality?

Best regards!

 

WWWW


Attn: WWWW

Date: Aug 28th, 2016

Dear Sirs,

We will send you the 3 samples in completed packing this weekend. 

Regards.

 

YYYY


Attn: YYYY

Date: Aug 29th, 2016

Dear Sirs,

Pls make sure you send different quality of bellybands as this is what our customer is requesting.

Best regards!

 

WWWW


在订单细节磋商告一段落后,我方于2016年9月3日—2016年9月6日就合同付款方式进行磋商。

Attn: WWWW

Date: Sep 3rd, 2016

Dear Sirs,

What about the payment term? Usually we need L/C at sight.

Regards.


YYYY


Attn: YYYY

Date: Sep 4th, 2016

Dear Sirs,

I cannot open L/C without an order confirmation, please send your confirmation to me ASAP.

This applies for all orders we have placed with you.

Thanks.


WWWW


Attn: WWWW

Date: Sep 4th, 2016

Dear Sirs,

Pls find enclosed the sales confirmation. Pls open the L/C ASAP.

If any questions, pls contact me.

Thanks and best regards.


YYYY


Attn: YYYY

Date: Sep 6th, 2016

Dear Sirs,

Thank you for sending proformas. 

They are OK and we will open L/C ASAP.

Best regards!


WWWW