课程门户-章节详情

外贸函电

王宇佳

1 Overview of Foreign Trade Correspondence 外贸函电概述
- 1.1 The Layout of Foreign Trade Correspondence 外贸函电格式
- 1.2 The Structure of Foreign Trade Correspondence 外贸函电框架
- 1.3 The Writing Principle of Foreign Trade Correspondence 外贸函电写作原则
2 Composing Correspondence on Market Development 撰写市场开发信
- 2.1 Establishing Overseas Business Relations 建立海外业务关系
- 2.2 Promoting Products and Services for Export 推销出口产品和服务
- 2.3 Developing Overseas Regional Agents 发展海外地区代理
3 Contract Negotiation and Signing 合同磋商与签订
- 3.1 Inquiry and Reply 询盘和回复
- 3.2 Offer and Counter-offer 发盘和还盘
- 3.3 Contract Signing 合同签订
4 Execution of Contract 履行合同
- 4.1 Communication during the Stock-up Stage 备货阶段的沟通
- 4.2 Communication Prior to and After the Delivery of the Goods 货物出运前后沟通
- 4.3 the Seller’s Collection of Payments 卖方收款
5 The Buyer’s Claim for Compensation 买方索赔
- 5.1 Responding to the Clients about Compensation for the Damage of Cargoes 回复客户货损索赔
- 5.2 Responding to the Clients about Quality Discrepancy 回复客户质量争议
- 5.3 Composing Correspondence on the Settlement of Claims 撰写理赔信函
6 After-sale Follow-up 售后跟进
- 6.1 Inquiring Product Sales 询问产品销售
- 6.2 Providing Professional Counseling to the Clients 给客户专业意见
- 6.3 Recommending Other Products to the Clients 向客户推荐其他产品
7 Daily Communications with the Clients 客户日常沟通
- 7.1 Greetings during the Holidays 节假日问候
- 7.2 Inviting Clients to Attend the Exhibition 邀请参加展会
- 7.3 Other Kinds of Business Communication 其他商务类沟通
8 附录A 一笔完整的关于毛毯的出口交易函电（与法国客户）
- 8.1 第一步骤与客户建立业务关系
- 8.2 第二步骤交易磋商
- 8.3 第三步骤对外报价及还价
- 8.4 第四步骤与客户进一步交易磋商
- 8.5 第五步骤买卖合同的商订
- 8.6 第六步骤合同履行
9 附录B 一笔完整的关于日用百货类商品的出口交易函电（与爱尔兰客户）
- 9.1 第一步骤与客户建立业务关系
- 9.2 第二步骤做PI和确认订单
- 9.3 第三步骤签订合同及开立信用证
- 9.4 第四步骤安排出运

第二步骤交易磋商

根据我方对询盘的回复，2016年5月21日法国客户要求我方提供样品。

Attn: Mr.YYYY

Date: May 21st, 2016

Dear Sirs,

I will be back with more specific for the new designs. But I urgently need more samples of the coral fleece 180 g/m2,.288 needles...Can I have 5 samples (any design)?

Pls send by our DHL nr.: A/C no: 967 057 701.

If possible today. Any chance????

Best regards!

WWWW

根据法国客户提出的提供样品的要求，2016年5月21日我方邮件回复同意提供样品。

Attn:Mr. WWWW

Date: May 21st, 2016

Dear Sirs,

Thanks for your mail. We will send you some samples this week.

Thanks and best regards.

YYYY

2016年5月27日法国客人邮件询问我方是否有生产订单所需的商标生产许可，并再次要求我方提供样品并对样品报价。

Attn: Mr.YYYY

Date: May 27th, 2016

Dear Sirs,

Can you please send me a copy of your Disney Manufacture agreement? I really need that document if I want to start doing business with your company. Please confirm all the prices you gave me at the fair with a photo quote. Thank you.

I remember also that you have a lot of cushions, lounge cushions, beanbags... in development. please send me a photo quote&construction of the different qualities available. Thank you.

I look forward to hearing from you.

Best regards!

WWWW

2016年5月28日我方邮件回复法国客户2016年5月27日邮件内容。

Attn: WWWW

Date: May 28th, 2016

Dear Sirs,

Thanks for your reply. Today we sent you the samples by DHL No: 266 9876 635.

Frankly speaking, we don’t have the Disney Manufacture agreement by now. But as you can see, we are making a lot for Europe. If you need, we can start to apply for this agreement. Pls advise us how to do it.

We will send you the photo quotations soon. Also we will email you some other Disney items which we are making.

Thanks and best regards.

YYYY

作为出口货物知识产权保护的一部分，法国客户2016年6月12日通过邮件来函要求填写生产和出口订单项下货物所需的商标持有人授权证书。

Attn: Mr.YYYY

Date: June 12th, 2016

Dear Sirs,

Please fill in the attached Disney FAMA and send it back to me. I will then contact our Disney office to start the procedure. Please put all the Disney products you can produce on the form.

Please indicate with which European licensees you work already (ex. SDE).

Thank you.

WWWW

2016年6月17日我方通过邮件向法国客户询问授权证书进展情况。

Attn: WWWW

Date: June 17th, 2016

Dear Sirs,

Hope you have received our Disney FAMA. Is it OK? Do we need to do something now?

Thanks and best regards.

YYYY

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